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Mobile App Optimization & Indexing

seo.co

All of the insights I’ve shared thus far have been relegated to optimizing websites for mobile browsers, but there’s another form of user interaction on mobile devices you should be preparing your business for: apps. In fact, they’re responsible for much more mobile use than web browsers. Image Source: SmartInsights ).

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Enter URL shorteners , which let you reduce any long and cumbersome URL into a short and manageable link. In this guide, we’ll explain what a URL shortener is, why your business should use them and share the best URL shorteners for tracking and engagement. Why do businesses use URL shorteners? Auto-branded links.

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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. Unplayable content.

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. But what if you’re new to Google Ads strategies? How do you know which Google Ads strategy works best? Work With Us Do Google Ads Strategies Still Work?

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Thereby, also taking up an increasing portion of organizational marketing spend, too. Thereby, also taking up an increasing portion of organizational marketing spend, too.

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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

If you are auditing a massive site or building links for a large enterprise, every SEO task comes with its own set of challenges. Thankfully, Enterprise SEO software assists marketers and SEO professionals in analyzing and tracking the performance of enterprise websites quickly and accurately. Content marketing.