Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Should I prioritize branding or conversion rates in my digital marketing efforts? Consistency in content reflects and reinforces your brand image.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Versium

JUNE 12, 2018

Harnessing the power of predictive analytics and Versium’s LifeData®, marketers can build highly targeted prospect lists for multichannel campaigns based on projected conversion rates. The predictive analytic models pinpoint the most likely converters, yielding conversion rate improvements as high as 400 percent.

Conversion Rate 40

Conversion Rate Lead Ranking Paid Search Agency Automation 40

Webbiquity

FEBRUARY 5, 2021

Businesses and key decision makers are holding back from making purchase decisions due to lack of demand and concerns about a slow business recover. As per a Yelp report , almost 60% of businesses that stopped operating temporarily are now shutting down permanently. What is Conversion Optimization? Image credit: Yelp.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. In stage four, email can be used to determine which customers are no longer interested in your brand or doing business with it. Conversion Rate. Unsubscribe Rate. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Navigate the Channel

JUNE 21, 2023

Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose. Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience. Understand your followers and would-be followers.

Business 65

Business Social Media Youtube Facebook 65

Navigate the Channel

DECEMBER 7, 2023

Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more. There are multiple strategies that will work for your business. After all, who knows your company better than they do? LinkedIn is the most effective platform for B2B leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. One interesting result of the survey is that, of the small portion social media contributes to B2B website traffic, Twitter constitutes 82%.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

KoMarketing Associates

JANUARY 19, 2022

Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences. LinkedIn, Twitter. LinkedIn , Twitter. It’s no secret that cybersecurity marketers are busy people, so being able to automate repetitive digital marketing tasks can be a huge help.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

SEPTEMBER 30, 2020

One is that the colors you choose for your landing pages can have a profound effect on your conversion rates. She is always happy to collaborate with awesome blogs and share her knowledge about branding, digital marketing trends, and business growth strategies. To see what she is up to next, check out her Twitter feed.

Landing Pages 299

Landing Pages Effectiveness Digital Asset Management Work Management 299

Valasys

FEBRUARY 5, 2024

In today’s digital landscape, local internet marketing has become a key aspect of every business’s marketing efforts. With the rise of social media and search engine optimization, businesses are realizing the importance of targeting their local audience online.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Top Rank Marketing

AUGUST 11, 2023

Marketing Dive WhatsApp Adds Screensharing for Video Calls in the App As Meta-owned WhatsApp has sought to expand the reach of its app in Western markets, the addition of a new screen-sharing option has aimed to entice more business users and brands to the communications platform, WhatsApp recently announced.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Because of social media’s real-time effect, it has become a useful and now essential tool for businesses to drive brand awareness and lead generation. Engage with other businesses.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Optinmonster

JUNE 23, 2022

Revenue attribution is the most important indicator of your business health. No matter what stage your business is in, you need to understand how and why your marketing is making money for you. (Or In this article, you’ll learn what revenue attribution is, why it matters for your small business, and how to measure it.

Small Business Marketing 75

Small Business Marketing Marketing Attribution eCommerce Business 75

Martech

MARCH 18, 2024

By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes. Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. In your inbox.

Budget Programs 114

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 114

Scoop.it

JUNE 1, 2023

Local SEO is a technique for increasing the visibility of your local business in Google search results. According to local SEO statistics, 88% of searchers who look for local businesses call or visit them in person within a day. So, get ready to amplify your visibility and take your business to new heights!

Small Business Marketing 83

Small Business Marketing SEO Business Ideal Customer Profiles 83

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. To see what she is up to next, check out her Twitter feed.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. Here are some other strategies for improving customer acquisition for your eCommerce business. . That’s a lot of business that’s being lost out on. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. B2B buyers have a longer, more complex buying cycle and make decisions based on what’s best for their business. Loyalty programs: Everyone likes freebies.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Unbounce

JUNE 5, 2019

When it comes to launching a new product or business, my mantra is to “fall in love with the problem, not the solution.” I generally start with the same layout and experiment by talking about the business concept in two different ways. And as with any hypothesis, that means testing it. EDITOR’S NOTE.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

Webbiquity

JUNE 7, 2018

No matter how big or small, B2B businesses can’t survive without new leads. And every business wants more revenue to grow and expand. Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Connect with Twitter.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Unbounce

APRIL 4, 2019

When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. So how do you know where you should be advertising for your business and your demographic? For example, I may have difficulty finding MasterClass if I’m searching for “how to grow my business.”

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Sharpspring

OCTOBER 27, 2021

“Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. Here are the best marketing strategies for small businesses. The Importance of Small Business Marketing. What makes them tick?

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Webbiquity

JUNE 13, 2023

But you need to create meaningful connections to retain their business. Understanding customer loyalty Customer loyalty creates an ongoing relationship between a business and its customers. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors. Personalization can help.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Excelsior Research

JUNE 28, 2021

How can content creation help our business? Case Studies: Case studies are break downs of the process a business helps customers achieve their desired results. It creates a trust in minds of customers in solution based approach of the business, backed by data and facts. CONTENT SYNDICATION. STAFFING AND RECRUITMENT.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. Who is conversational marketing for?

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

Optinmonster

FEBRUARY 18, 2024

Whether you run a local business or have customers around the world, the power of a review cannot be overstated. More reviews, especially positive ones, signal to search engines that your business is trustworthy and relevant, potentially boosting your visibility in search results. Do you want to learn how to get more reviews?

Work Management 70

Work Management Marketing Management eCommerce Ideal Customer Profiles 70

Only B2B

MAY 25, 2023

Effective lead generation and appointment setting are essential components of successful sales tactics in today’s competitive business climate. Effective lead generation allows businesses to focus their efforts on prospects who are more likely to convert into paying customers.

Sales Qualified Leads 62

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 62

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Conversion Rate & ROI.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

SocialPilot

APRIL 15, 2024

Your business could have a huge fan following. Illegal Pete’s is a restaurant that has a small fan base yet a strong conversion rate. They engage their fans by running contests and creating interesting conversations on their timeline. On Twitter, select a day and promote a follower – utilize #FollowFriday.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. To help you find the best online marketing tool for your business' needs, I've compiled a list of the 18 I use and love.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78