Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. The conference now attracts professionals from the film, music, and interactive industries.

Marketing AI 77

Marketing AI Advertising Agencies Planning Broadcasting 77

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

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Conference Social Media Work Management Marketing Budget 100

Hubspot

OCTOBER 3, 2019

Have you ever talked about the importance of professional development at work, then become so busy that six months and then a year go by without any of that development actually happening? However, public relations (PR) is a constantly evolving industry. PRSA North Pacific District Conference. You're not alone.

PR 14

PR Conference Public Relations Peer-to-peer 14

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders.

Conference 115

Conference Organization Paid Search Agency PR 115

Biznology

OCTOBER 21, 2014

People are so busy. The same thing goes for public relations and marketing. When I go to meetings in impressive conference rooms, everyone tends to give everyone else their business cards. People either loved or hated my former business partner, Mark. You need to be both patient and persistent.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

markempa

MARCH 6, 2006

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation. Most people, no matter how excited they are at the.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Hinge Marketing

OCTOBER 17, 2019

The reputations that we develop and manage are vital to the success of our businesses and fragile. . And if their stories highlight the achievements and expertise of your business, so much the better. Have a contingency plan ready to go: Identify a public relations firm and a lawyer whom you can call to help manage the crisis.

Work Management 48

Work Management Marketing Management Service Media 48

Chris Koch

NOVEMBER 12, 2010

PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Visibility. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Hubspot

OCTOBER 6, 2016

Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Read on to learn how your agency can start tapping these new lead sources and building up a more sustainable new business program.

Paid Search Agency 70

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 70

Content Marketing Institute

JANUARY 25, 2019

Gaetano Di Nardi, director of demand generation at Nextiva, shares his experience: Facebook Ads have really moved the needle for us, but we choose to only spend on high-value initiatives like e-books, webinars, and conferences. Pay to promote your #B2B #content to individuals, not just businesses, says @DominikElmiger. ?

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

The Effective Marketer

FEBRUARY 10, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Slides should be available for download soon here. billion emails sent. You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

markempa

JULY 8, 2013

This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. Brickstream enlisted the help of Arketi Group, a B2B marketing and public relations firm, to help create the impact it needed – booth or not. A LinkedIn profile for Seymour. Here’s how Brickstream responded.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Content Marketing Institute

MARCH 2, 2018

This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. And there’s a healthy search volume around related phrases. Plenty of people have explored what’s meant when people talk about content as it’s used in businesses and other organizations.

Content 110

Content PR Wikipedia Click Rate 110

The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Welcome to the world of Pecha Kucha. Like Be the first to like this post.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

Buzz Marketing for Technology

DECEMBER 29, 2010

– At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!”. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Walker Sands

AUGUST 1, 2022

It’s an entry into their business. I’ve been to some conferences recently and I try to write about that, like the impact of what came out of Apple’s Worldwide Developers Conference. Do you meet them at conferences? There was an opportunity to set up a meeting with her because of the conference.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site. [.]

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Hubspot

MARCH 27, 2018

and was the Director of Public Relations for global fashion brand, Akademiks. In 2010, Fast Company named Majora one of the 100 most creative people in business. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Christina Rice @CRicePR. Melissa James.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Next week, Oct 5 and 6, will be the Boston summit. Find me there and say hello.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Planning Marketing Management Advertisements 100

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. « Technology PR Sessions at 2008 PRSA Conference | Main. Marketing, sales, or public relations groups. Writer on LinkedIn.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

The Effective Marketer

AUGUST 5, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Marketing Insider Group

JANUARY 24, 2013

. @ Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Presenters of Inbound Conference. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. If I let that discourage me, I would never have seen our business grow the way it has.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. That’s what makes them memorable. United States License. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Tony Zambito

JULY 24, 2011

  As for some of the social networks, like LinkedIn , you can connect with people who can help you out.     The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily.    Basically it is the first thing we do. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. You can leave a response , or trackback from your own site. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

markempa

JUNE 23, 2005

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. How do you plan to grow revenue?" But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

The Effective Marketer

SEPTEMBER 27, 2010

One of our core objectives is to make our tool usable by people with different backgrounds, of course technical staff but designers or people more focused in the business side as well. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

markempa

MAY 18, 2007

But it seems that I can’t attend a marketing conference with out hearing marketers swap complaints about their sales teams. Define your expertise: how can you demonstrate your ability to solve business problems and share new ideas? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

EMagine B2B Blog

FEBRUARY 27, 2018

Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Business to Business Direct Marketing. Marketing should be 10% time spent in conference rooms and 90% doing. I mean, we all know the various components, right? Scientific Advertising.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

markempa

MARCH 30, 2007

« Now Announcing the "Start With A Lead" Podcast Show | Main | Your questions answered on Lead Generation via Podcasts » On building targeted lists for B2B Lead Generation Programs Would you buy this business card? When you buy a list of names, you are basically buying business cards on a list.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

chiefmartech

MARCH 31, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This covers a lot of marketing tactics and tools such as advertising, content marketing, public relations, sales, and CRM.

Work Management 40

Work Management Marketing Management Budget Programs Planning 40