Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Marketing Insider Group

NOVEMBER 16, 2017

These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The post How to Get Incredible (and Free) PR for Your Business appeared first on Marketing Insider Group.

PR 220

PR eCommerce Business Differentiation 220

Walker Sands

MAY 8, 2024

PR and strategic communications continue to underpin many of our client programs at Walker Sands, supporting clients to drive awareness, de-position competitors, create new categories and drive growth. I’m excited to share that Annie Gudorf is now leading our PR function as Executive Vice President, PR.

PR 52

PR Work Management B2B Thought Leadership Paid Search Agency 52

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Explore our key survey takeaways!

PR 48

PR Trends Public Relations Ethics 48

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

PR 65

PR Trends Public Relations Transparency 65

Walker Sands

APRIL 10, 2024

The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently. The event surfaced valuable insights for PR professionals in the B2B space. Let’s dive into some of the key insights. Just keep pitching!

PR 52

PR Media Ad Building Word of Mouth 52

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Convince & Convert

NOVEMBER 24, 2015

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? He currently travels the world acting as an adviser to emerging transformative companies and speaking at conferences, expos, meetings, and just about anywhere with a podium. In This Episode.

PR 317

PR Rules Social Marketing Skype 317

Champion Communications

JULY 17, 2023

Public relations has long been an intriguing field that has captivated the masses – and now, with the advent of digital media, the industry has undergone a significant transformation, becoming an essential aspect of business operations. But did you know that PR has inspired some of the most popular TV shows over the last decade?

PR 62

PR Public Relations Ethics Transparency 62

Zoominfo

MAY 23, 2019

There’s no way around it, companies that have access to data and the means to analyze said data are often among the most successful. In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ). Simple enough, right?

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Content Marketing Institute

MARCH 28, 2024

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

PR 108

PR Content Marketing Public Relations Storytelling 108

SmartBug Media

JANUARY 18, 2023

The world is bracing for a possible recession , and businesses are scrambling to craft strategies that account for an economic downturn. Public relations is often at the bottom of the list of priorities for companies that are worried about rising prices and falling profits. How to Leverage PR During a Recession.

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Alaniz

MAY 4, 2023

When you’re growing a company, you sometimes have to think like a detective — constantly seeking clues and piecing together information to solve the mystery of how to maintain relationships with your current clients and customers while creating relationships with new ones. To that end, most companies rely on marketing.

Small Business Marketing 52

Small Business Marketing PR Business Paid Search Agency 52

SmartBug Media

JULY 28, 2021

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. The original PR goal was to land one placement (e.g., The original PR goal was to land one placement (e.g.,

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. However, it’s critical to understand how PR works and how you can execute a successful campaign. A value proposition defines your business and differentiates it from competitors. This way, media outlets, and journalists will want to tell your story.

PR 89

PR Public Relations Brand Identity Branding 89

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Champion Communications

MAY 24, 2023

In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). Spreadsheets Create a simple spreadsheet that records how PR is used to help grow the business.

PR 62

PR Tips B2B B2B Sales 62

Convince & Convert

NOVEMBER 16, 2015

Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. Either way, while these strategies might seem best suited for new or small companies, the truth is that companies of all sizes can benefit from adopting a lean mindset. Realign Around Value.

PR 139

PR Marketing & Strategy Practices Business 139

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Brand awareness is essential, especially for small businesses and emerging brands.

PR 129

PR Work Management Paid Search Agency Planning 129

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Comment: Generally, companies that experiment always seem to do better than peers. click image for higher resolution) 2.

Marketing Automation Services 79

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 79

Champion Communications

AUGUST 9, 2023

The Nigel Farage and Coutts Bank Debacle: The recent news story involving Nigel Farage and Coutts bank has sent shockwaves through the UK business landscape. Despite the bank’s strong business performance, the fallout from this crisis has resulted in multiple senior executives losing their jobs and a significant drop in share price.

PR 62

PR Planning Ideal Customer Profiles Work Management 62

Sprout Social

MAY 31, 2023

To safeguard your business, it’s important to customize the final output with your brand’s distinctive tone. The success of our content is dependent on our relationships with downtown businesses, the public health department—the list goes on.” We’ll continue to find more applications for AI in communications, media and PR.

Marketing AI 120

Marketing AI PR Work Management Marketing Management 120

Brandpoint

FEBRUARY 23, 2023

When the country seems like it’s in an emergency state when it comes to the economy and it’s hard to predict just what will happen next, it’s only natural for decision-makers at companies to want to freeze budgets and put a pause on what they’re spending money on to protect their bottom line. This conclusion is more than just anecdotal.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Champion Communications

JUNE 20, 2023

The trouble with this scenario is not only that it slows growth, but that it can also be the cause of a lot of tension within a business. So, from a PR perspective, what can be done to help businesses accelerate conversion rates and close more deals? Struggling to close deals?

PR 62

PR Validation Conversion Rate Press 62

SmartBug Media

MAY 22, 2020

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. In the past, many companies haven’t had to execute those plans. What Can PR Pros Learn from the Initial Shock of the Pandemic? Now they have.

PR 105

PR Inbound Marketing Planning Thought Leadership 105

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. It also encouraged companies to be proactive in handling customer complaints. You might be surprised at how much it can benefit your business.

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

Martech

MARCH 10, 2022

“We’re focused specifically on diverse founders and it relates back to the passion I have as a female business owner, a female founder. When I look at other companies, I don’t see enough diversity at the top. Companies applying must be led by women, BIPOC and/or LGBTQIA founders.

PR 97

PR Paid Social Agency Paid Search Agency Ideal Customer Profiles 97

Contently

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Securing coverage for your company during the constant barrage of current events isn’t impossible, but it does require a heightened level of self-awareness. Not sure if and how to proceed?

PR 167

PR Cable Press Paid Search Agency 167

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. Everything is shutting down or going online-only, but the reality that many businesses face is that what they do now is more important than ever.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

BenchmarkONE

AUGUST 15, 2019

You’re going along with daily operations as usual, and then someone makes a mistake, or there’s an unfortunate misunderstanding or miscommunication and all of the sudden you’re plunged into a PR crisis, no lifeboat in sight. . The longer you’re in business, the more it becomes apparent that no one is impervious to a PR nightmare.

PR 68

PR Paid Search Agency Companies Work Management 68

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Take Spotify, for example.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Walker Sands

JUNE 21, 2022

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

PR 52

PR Peer-to-peer Acquisitions Press 52

Champion Communications

AUGUST 31, 2021

As a result, businesses are having to reconsider how they engage with their customers and prospects. As 87% of buyers say that online content has an impact on their buying decisions, content creation is more important now than ever for most businesses’ lead generation strategies.

Paid Search Agency 62

Paid Search Agency B2B Thought Leadership Companies PR 62

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet).

PR 148

PR Public Relations Paid Search Agency Press 148

Convince & Convert

SEPTEMBER 21, 2015

No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have —not for every business at every stage. For some very young companies, it can be a waste of money. For others, it can be the move that makes the company happen. Your PR Checklist. If so, great—time to add PR.

PR 145

PR Advertising Agencies Marketing Strategy Marketing & Strategy 145