Modern B2B

OCTOBER 20, 2023

When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. The overwhelming response was that Forrester’s thinking was definitely food for thought, but they were at odds on how to implement any of it. What was more worrying was the 4.4%

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Millennials, born between 1981-96, account for more than half of all business buyers. Try it Now Creating Community Establishing a community is a great way to make your brand advocates feel connected.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

OCTOBER 23, 2023

In their research, they investigate ways that businesses and customer behaviors are evolving. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. Shiva Corporation and Forrester Research. LinkedIn: Tim Crawford (5.9K

Digital Transformation 120

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 120

Top Rank Marketing

DECEMBER 6, 2023

You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report. It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Sprout Social

SEPTEMBER 22, 2016

Instagram is one of the most effective platforms a business can use to target its consumers. But in order to be successful building a strong community is essential. Read on to see how Wahl grew its followers by 84,788 and learn how you can apply the same strategies to expand your own Instagram community. Benchmark Success.

Communities 82

Communities Ideal Customer Profiles Forrester User-Generated Content 82

Drew Neisser

JANUARY 27, 2023

It’s no secret that marketing budgets are often the first to be cut when things get tight, but Forrester analysts Barbie Mattie and Nick Buck are here with the cold hard data about why marketing spend correlates directly to business growth. B2B Marketers… This is the episode to bring to your C-Suite.

Advertising Benchmark 52

Advertising Benchmark Allocation B2B Forrester 52

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. A strong event, made even stronger after Sirius’s purchase by Forrester. If you’re not already a member of their US online community, suggest you sign up. Now virtual. Now virtual.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Vision Edge Marketing

AUGUST 15, 2019

Forrester claims we’re in the age of the customer. Others, such as Bob Evans who was VP of Strategic Communications at SAP and the Chief Communications Officer at Oracle, say we’re in the throes of the engagement economy. Marketing is the distinguishing, unique function of the business.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Sprout Social

APRIL 17, 2023

We also recognize the transformative impact social can have on a business. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. Is Sprout Social worth it?

ROI 102

ROI Work Management Marketing Management Case Studies 102

InsightSquared

SEPTEMBER 5, 2018

As part of our 2018 presence, we are partnering with our customers, industry leaders, and the revenue ops community to host two break-out sessions, as well as sponsor Ops-Stars. The Rise of Revenue Ops: How Sales, Marketing and Business Ops Drive Growth — Tuesday, September 25th, 2:00-2:40 pm, InterContinental San Francisco.

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says.

Social Media 101

Social Media ROI Work Management Marketing Management 101

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. Salesforce also has a customer community where customers can share feedback and ideas. Customer-Centric Process Design : Businesses run on processes.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Business Data. About Forrester. If you are a registered Forrester client, please log in. About Forrester. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links. Skip to footer.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Lake One

APRIL 18, 2023

This cycle of transformation, spurred by the global pandemic, led to three pillars of disconnection that businesses feel even more in today’s uncertain market. Siloed Systems: As businesses hurried to become digital overnight, they turned to point solutions to solve specific problems.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Martech

JANUARY 14, 2022

Forrester and Gartner lauded the firm for more than a decade, even as licensees labored under mountains of technical debt. OpenText itself is a kind of multi-tiered senior community for aging software platforms. This business model has also attracted the likes of Verint and Upland in the marketing tech/customer experience space.

Enterprise Management 112

Enterprise Management Marketing Management Vendors Burn Rate 112

Onalytica B2B

SEPTEMBER 21, 2017

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. I love collaborating with others in our community! Small/medium business: [link]. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN CONTENT MARKETING?

Forrester 194

Forrester Consulting Webinar Metrics Class 194

6sense

JANUARY 31, 2022

And many historical buying committee models have focused on individual roles, needs, preferences — mostly from a business and function context. . New research from TrustRadius, Gartner, Forrester, and others adds a new, critical layer of understanding to the buying committee mix: generational differences. . Find out soon! .

CMO 62

CMO Peer-to-peer Buy Gartner 62

Marketing Insider Group

SEPTEMBER 14, 2020

They talk about achieving 96% of business goals vs. the industry average of 64%. I see resume-based profiles with generic company information like how the firm specializes in integrating supply chains and solving business-critical challenges from solution to design.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Vision Edge Marketing

FEBRUARY 22, 2022

For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . It is the last step before consumption and community. In a B2B deal, we’re not buying chocolate nor are we buying pens and paper, which businesses may buy from other businesses.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Most participants (74%) cited transparency and ethical business practices as key considerations. REI , for example, incorporates conservationism into its core business processes. CMOs can’t analyze their way to those qualities.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Velocity Partners

JUNE 27, 2023

Now, with a recession looming, attracting (and keeping) the best people will dictate how turbulent the next few months will be: Forrester is calling 2023 a “talent-constrained recession”. Not for businesses that describe themselves as one big family before laying off half the workforce. Tide Business gets even more specific.

Work Management 78

Work Management Demand Generation Agencies Communities Forrester 78

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Lake One

JUNE 6, 2023

This cycle of transformation, spurred by the global pandemic, led to three pillars of disconnection that businesses feel even more in today’s uncertain market. Siloed Systems: As businesses hurried to become digital overnight, they turned to point solutions to solve specific problems.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Vision Edge Marketing

NOVEMBER 1, 2018

Forrester defines customer experience as “how customers perceive their interactions with your company.” Let’s focus on the first two practices, Connecting Customer Experience and Business Outcomes and Mapping Touchpoints and Breakpoints. Customer Experience and Business Outcomes. No doubt, this is well worth the effort.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

Onalytica B2B

FEBRUARY 28, 2019

Onalytica’s findings indicating that the public interacts more with the AI influencer community over media outlets doesn’t surprise me at all. Harvard Business Review. Business Insider. Harvard Business Review. Business Insider. Conner Forrest. techreview. VentureBeat. VentureBeat. TechCrunch.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Hubspot

MARCH 15, 2019

Anyone can start a business. Running a successful business, though, is an entirely different story. For example, in the United States roughly 9% of businesses both new and old close each year. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Martech

MARCH 30, 2023

Create a community around your brand and be a part of this community. AI is being used for marketing by two-thirds of B2B organizations, according to Forrester. Business email address Subscribe Processing. Be aware of their needs and provide them with the information they need. Do it in a respectful and meaningful way.

Conversion 130

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 130

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

ViewPoint

MARCH 6, 2014

But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Content Standard

MAY 24, 2019

” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. Customize and co-brand our assets to generate new HPE business for your company.” Build Communities for Engagement. Look at the way Salesforce manages its partner community.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Webbiquity

JANUARY 5, 2021

While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals. Principal Analyst, Forrester Research. Founder of @wheniwork, the easiest way for businesses to schedule, communicate and track time with their hourly employees.

Twitter 259

Twitter Startups Work Management Marketing Management 259

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. When you hear people talk about community-led growth? Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape.

Work Management 118

Work Management Marketing Management Marketing Automation Services Advertising Agencies 118

Top Rank Marketing

AUGUST 14, 2023

Harvard Business School) Without question, B2B marketing is both art and science. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. It is creativity and data, human and technology. The list goes on.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

LeanData

OCTOBER 5, 2021

OpsStars is the singular community dedicated to the field of B2B Revenue Operations. It’s a community for Ops, by Ops. . In business, that fuel is data. The RevTech stack will use data to optimize and orchestrate, resulting in new manners for B2B businesses to deliver engagement with customers. The “New Digital Customer”.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Salesforce Marketing Cloud

OCTOBER 12, 2021

Or is it an indispensable miracle function that will superpower your business and propel your revenue to new heights? Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. Let’s dig in.

Cross-Selling 98

Cross-Selling Organic Leads Forrester Forecasting 98

Chris Koch

JANUARY 28, 2011

Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. It’s a good problem to have, to be grappling with this issue as Forrester is. First you found Forrester, and then you found Owyang.

Personalization 100

Personalization Forrester Brand Identity Branding 100