Brandpoint

NOVEMBER 10, 2020

Especially now that events are more accessible than ever with low-cost or free registration. If you truly cannot clear a moment off of your calendar for online events, catch the on-demand versions of the top sessions at your leisure. The world CAN get back to business, we just need to get more creative.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

BDB

JANUARY 12, 2024

More connections, more exposure opportunities that drive innovation Enabling both in-person and virtual event participation allows B2B food and nutrition brands to significantly widen reach among target audiences worldwide. It also allows easier follow-up beyond the live event, through seamless contact exchanging digitally.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Clearly identify KPIs aligned with business mission.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Unbounce

OCTOBER 13, 2020

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations). Here’s why: Event landing pages are the best way to drive ticket sales and registrations. Paint Cabin.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Terminus

JULY 18, 2017

What are the components of a good account-based marketing campaign? Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As In ABM, a play is an actionable strategy that will get you closer to a business goal.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Marketing Automation. Business Goal. Develop customer relationships, automate marketing programs, measure marketing ROI. Departmental Focus.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Marketing Insider Group

SEPTEMBER 17, 2020

As sponsors seek to find new clients at any event, attendees also look forward to solutions that can benefit their business interests. Virtual events provide the opportunity for attendees to meet sponsors and discover opportunities that suit their interests. In webinars, the same content is pushed to everyone. User Data.

Webinar Metrics 351

Webinar Metrics Co-Registration Conference User-Generated Content 351

Sword and the Script | B2B

NOVEMBER 24, 2020

The takeaway is, if you’re getting 50% of your registrants to attend your virtual event, you are doing better than many of your peers. >>> A good way to make a bigger splash is to partner up with non-competitive businesses in your industry. Keep the momentum post-event. Give our services a try.

B2B Marketing 65

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 65

Golden Spiral

JANUARY 7, 2021

32% of event organizers believe value can not be delivered in a virtual environment. 32% of event organizers don’t have the technological infrastructure to run events properly. Organizations hosting virtual events found that 45% of registrants attend live. Podfest had an upgrade option for their registrants.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. The reality is that businesses make decisions without applying hard ROI criteria all the time.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. It delivers a return on investment to the business.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Martech Advisor

JANUARY 22, 2020

Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. Learn More: Top 10 Ways to Use Social Media for Business to Boost Sales in 2020. Email Content Marketing Strategies. A drip campaign is an automated sequence of emails triggered after a specific event.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65