Webbiquity

MAY 3, 2022

” nearly three-quarters of respondents want business events to be hybrid. The largest share (45%) prefer that celebrations be in-person only, while 11% prefer that government events be only virtual. respondents said they would attend business-related events only in person going forward.

Marketing Report 336

Marketing Report Event Marketing Research Trends 336

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 279

Trends Marketing AI Co-Registration Conference 279

Marketing Insider Group

NOVEMBER 12, 2019

There are many potential uses for them in events for a number of different industries. The AR and VR industry is forecasted to grow by over 25% over the next two years, with AR leading the pack. Consumers are increasingly demanding authenticity from brands and becoming distrustful of big business. Image source: [link].

Trends 253

Trends Marketing AI Co-Registration Merchandising 253

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Clearly identify KPIs aligned with business mission.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Marketing Automation. Business Goal. Develop customer relationships, automate marketing programs, measure marketing ROI. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. The reality is that businesses make decisions without applying hard ROI criteria all the time.

ROI 50

ROI Paid Content Social Marketing Webcast 50