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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. The live events industry will rebound, but with new processes and priorities. (You Not surprisingly, after our enforced isolation, 54% of attendees want event organizers to offer in-person networking events.

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9 Biggest Event Trends of This Year

Marketing Insider Group

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

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How To Plan an Event That Drives Business Value

Salesforce Marketing Cloud

Events have the power to generate a lasting impact on your audience that extends well beyond the live experience. At Salesforce, events help us build our customer base and accelerate business. When a prospect from a sales opportunity attends an event, that deal is about five times more likely to close.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Registration/Ticket Sales. Event Mentions.

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Creating a Culture of Experimentation in the Event Marketing World: An Interview with Jody Guetter of Social Assurance

Brandpoint

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

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Stop the Sales Drop: Marketing Shifts For Stronger Growth

Marketing Insider Group

Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment. C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. The actions you take today will determine your future market position.

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The Biggest Event Trends for 2020

Marketing Insider Group

AR technology is a more attractive and practical option for many event organizers because the technology is more affordable and accessible (AR apps can be used on any smartphone) and it offers a huge range of possibilities. Consumers are increasingly demanding authenticity from brands and becoming distrustful of big business.

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