Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Keyword difficulty (and CPC) has skyrocketed in most verticals. I would not be writing this case study today without him!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Outgrow

FEBRUARY 25, 2021

Growth hacking is a cross-functional strategy to scale your business, essentially aiming at maximizing growth at minimum costs. Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). Read about this entire growth hacking case study here.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

ClearVoice

JUNE 27, 2022

Being visible on the internet is all about getting your business in front of the right people at the right time. Not only does a high Quality Score improve your click-through rate (CTR), but it also helps you get a discount on your cost-per-click (CPC). SEO vs. SEM Pros and Cons.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Valasys

APRIL 19, 2023

Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms. It allows businesses to reach a vast audience and target specific demographics with their advertising messages.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Matchcraft

JANUARY 17, 2023

Add case studies to back up your results. See your business grow by scheduling a demo today! Let people know that you can bring services to the table that others may not. Propose a phased approach to delivering results. At the end of the day, what people care about are the results. Be real with your results. Do your research!

PPC 52

PPC Paid Search Agency Tools Cost Per Click 52

Contently

JUNE 29, 2016

We had a new product come out, a new platform, and it was really important for people to understand this wasn’t business as usual,” Robert Carroll, Gild’s SVP of marketing, explained. “It This is precisely what makes Gild a compelling case study.

Cost Per Click 92

Cost Per Click CPC Marketing & Strategy Advertising Agencies 92

KoMarketing Associates

JULY 2, 2020

Case studies have always made for good content, but they can also make for extremely successful ads. If you click that arrow you’ll be clicking the image, clicking the ad, and you’ll be brought into the next step of the funnel. LinkedIn’s customer story ad on Instagram. A LinkedIn ad about Adobe on Instagram?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

QuanticMind

MAY 21, 2020

You should report on KPIs (Key Performance Indicators) such as: Unique visitors Time on site Traffic source Bounce rate CPC CTR. Look for transparency into the business. Do they display case studies and client testimonials to illustrate their results? When gathering your data beware of vanity metrics.

Advertising Agencies 79

Advertising Agencies Paid Search Agency Guidelines Ad Agencies 79

B2B Marketing Directions

JUNE 12, 2022

It identifies the most popular search queries and questions at Google pertaining to content marketing, and it identifies the most expensive cost-per-click keywords relating to content marketing. The State of Content Marketing: 2022 Global Report by Semrush A multi-faceted report based on several data types and sources.

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

The Marketing Blender

SEPTEMBER 27, 2019

Consider the results in this brief case study about one of our manufacturing clients. Compared to the same timeframe one year ago, PPC campaigns have generated the following results: Clicks: 2,350 – up +64.11% over the same month last year. Click-through rate: 3.30% – up +43.63% over the same month last year.

PPC 49

PPC Marketing Budget Cost Per Click Campaigns 49

QuanticMind

JUNE 23, 2019

In 2019, businesses are investing more in PPC performance marketing than ever before. You can optimize keyword bids using automation technology, but that’s just one of its many features: automated bid optimization can help marketers improve campaigns, reach business goals, and avoid performance issues altogether. Here’s how: 1.

PPC 40

PPC Cost Per Click Optimization Forecasting 40

Oktopost

JULY 15, 2020

Those conversion rates carry over to paid ads, too, with another HubSpot study showing LinkedIn ads converting at 6.1% , more than double the rate of comparable Google ads. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Directive Agency

FEBRUARY 25, 2019

Google’s whole business is centered around answering peoples questions and showing the most relevant results for a search. More often than not, informational intent keywords have high search volume, low CPC, and competition. CPC, and 0.22 Transactional intent keywords have high CPC and high levels of competition.

PPC 67

PPC Intent Campaigns CPC 67

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Single Grain

JANUARY 23, 2023

With fierce competition in the digital world, businesses need a proven ad strategy to stand out. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Enter PPC consulting.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Directive Agency

MARCH 25, 2020

Impactful SEO strategies are built around becoming visible for the right keyword, at each level, to maximize the amount of awareness your business generates over time. Unique performance-centric content such as case studies that touch upon the pain points of the target audience. million users per month, and 2.1

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Single Grain

MAY 5, 2023

But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. Now, let’s look at four Facebook Ads e-commerce case studies to see how they increased ROAS. As with many businesses, their sales dropped. In reality, 426.8 In reality, 426.8

Case Study 52

Case Study Case Studies ROAS Cost Per Thousand 52

The ABM Agency

JANUARY 15, 2021

PPC/Paid Search : Your PPC spending will be relative to the goal of your campaign: general brand awareness, customer acquisition dependent on ROI, or custom acquisition at whatever cost necessary. From there, you will need to research CPC (cost-per-click) estimates. What have you paid in this space in the past?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

QuanticMind

OCTOBER 30, 2018

The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. For just about every type of company, both inventory and lead capacity are important for business success. In other words, they don’t need the help of PPC ads to attract business during those hours.

SEM 40

SEM Efficiency Cost Per Click Lead Scoring 40

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. Many businesses make friends with content agencies. Collaborating with a branding agency is a must-have for any new business, product launch or business facelift.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

KoMarketing Associates

JANUARY 29, 2015

Is there an acceleration or deceleration due to any cyclical factors in the business? From our case study: L-com Global Connectivity Case Study. Does the budget schedule account for any major releases, promotions, or changes that will occur during the year? How is the agency compensated? What Are The KPI’S?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. These drawbacks are mostly focused on cost. Solutions – phrases or keywords that include words such as top, best, reviews, or case studies.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. The Content Factory reports that the total average cost of SMM is around $1,000 a month to $20,000 a month. You’ll see their case studies stats quoted in many SMM articles. In terms of cost, Hootsuite is definitely more expensive.

Paid Content 52

Paid Content Social Media Pricing Price 52

Optinmonster

MAY 29, 2023

Click here to get started → Now let’s look at some specific ways you can drum up more business with OptinMonster, for your agency and for your clients. You’re busy running your business and getting great results for your clients. But when was the last time you paid attention to your agency’s email list?

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies Work Management 59

Sprout Social

FEBRUARY 13, 2020

It’s the only way you can directly align your work and success with business goals and impact. Once you have access to the metrics that matter to your business and you’ve made sure you are prioritizing the right things, you’ll want to: Build your prioritization matrix. What impact did it have on our business?” Be proactive.

Promotion 108

Promotion Terms and Conditions SWOT Eye-Tracking 108

NetLine

MAY 1, 2018

The past month has had our team busy at two such occasions – here are the highlights from our attendance and two well-known industry events: TOPO Summit: March 20 – 21st, Pier 27, San Francisco, CA. Scott progressed into a hearty discussion of storytelling with “case stories” (case studies are over?)

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Thought Leadership 40

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Business-to-business (B2B) advertising refers to any advertising activities created to target a business audience. It has been updated for relevancy and accuracy. Google Display ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Sprout Social

OCTOBER 10, 2019

Beyond your organization’s page, Showcase pages can be used to showcase specific products, services or initiatives of your business. While this feature is leveraged mostly by bigger brands such as Adobe and Amazon , Showcase pages are a great feature for businesses offering multiple solutions for their followers.

Linkedin 91

Linkedin Paid Search Agency Ads Cost Per Thousand 91

Metadata

FEBRUARY 6, 2023

Solve a problem Every B2B buy stems from a problem; 93% of B2B buyers require a business case for all technology solutions. Sales leaders use Dooly to eliminate admin tasks and win more business. CEOs who were all about driving net-new business are shifting their focus to customer retention and upsells.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Next, you can look at performance.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. Case studies and success stories. These are the channels your business owns and can control directly. The market is also becoming more saturated as businesses continue publishing new content.

Distribution 307

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 307

Sprout Social

MARCH 21, 2017

While the exact nature of a marketing funnel tends to change from industry to industry, in most cases, it begins when a potential customer realizes they have a problem that needs solving or at least becomes aware that your brand might be able to help them in some way. They carefully evaluate your offerings (and those of your competitors).

Top of Funnel 104

Top of Funnel Marketing Funnels Social Media Social Marketing 104

NuSpark Consulting

JANUARY 16, 2013

Therefore, that pay-per-click ad must align with the keyword phrase, as well as the landing page offer, for better paid search optimization. When ads do not align with the search query, click through rates are reduced, quality scores are reduced, cost-per-click increases, ad rank is reduced, and the campaign performs poorly.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Buffer

AUGUST 22, 2019

She wanted to find a quick, convenient way to prepare her week’s meals on a Sunday, so she didn’t have to think about what she would eat during busy weekdays. “Our target consumer is one who subscribes to a healthy lifestyle, but is busy and has time restrictions,” Drori told Business Insider.

Paid Content 72

Paid Content Planning Landing Pages Paid Search Agency 72

QuanticMind

MARCH 21, 2017

Ads in Google Maps offer potential hyper-targeted, hyper-local opportunities using little-considered tools like Google My Business. Note: As of May 20, manual location extensions will be “sunset” by Google, after which it will be mandatory to create locations in Google My Business, then link them to your AdWords account.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

QuanticMind

MAY 23, 2019

SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. Consider impressions and click-through rates. It can, as such, be viewed as an empty metric.

PPC 40

PPC Advertisements Advertising SEM 40