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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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8 marketing campaign ideas that customers will engage with

Sprout Social

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. Too many businesses are caught in a trap of ad-hoc marketing. A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Establish relevant business goals.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Why should you follow her?

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50 Facts about online consumer behavior not to ignore

Biznology

If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. 95% of Millennials expect brands to have a Facebook presence. 95% of Millennials expect brands to have a Facebook presence. Digital Buzz ).

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40 Small Business Ideas for Anyone Who Wants to Run Their Own Business

Hubspot

If you dream of clocking out of your nine-to-five job for the last time and becoming your own boss, you’ve probably considered a variety of small business ideas. To help, I’ve pulled together 40 small business ideas for anyone who wants to run their own business. Best Small Business Ideas. Freelance developer. Translator.

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Using the scientific method to test digital marketing strategies

ClickZ

Once you’ve gone through your data and tested different strategies to see which best align with your business goals and objectives, then you’ll be able to continue to build out and expand on these tactics to innovate in ways that best suit your business.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer

So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it. Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz.