Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. by Scott Lewis.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Tony Zambito

OCTOBER 26, 2015

Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. A case in point is the term “buyer’s journey.”

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

JANUARY 22, 2017

The introduction of the cloud has uprooted many B2B businesses whose foundations were built on hosted premise software. Cloud-based applications are creating new business models enabling not only entry into existing markets but the creation of new markets. And, conversely, many users are buyers. and early 2000’s.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

NOVEMBER 1, 2015

In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years. Illustration by Gregory Cresnar.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Tony Zambito

APRIL 27, 2020

For many businesses across the globe whether in business-to-business or business-to-consumer, pressing questions are top of mind. When I first founded the concept of buyer personas back in 2001-2002, the intent was to help organizations to achieve a deeper understanding of their buyers and customers.

Buy 182

Buy Buyer Personas Ideal Customer Profiles Amazon 182

Tony Zambito

JUNE 16, 2020

In a period of ninety days, the world and business of commerce have been shocked by its foundations. And, affect how businesses and people work as well as participate in commerce. What can we expect in the future of business in a post COVID-19 world? This period has allowed for trends to begin to emerge.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

NetLine

JULY 5, 2023

To put it simply: customer intent is important because it allows businesses to cater their sales and marketing strategy to meet prospects and customers where they are currently. So, it is a good idea to not rule out potential customers simply because they don’t fit previous buyer personas. What are the stages of customer intent?

Intent 98

Intent Work Management Marketing Management Business 98

Inbox Insight

NOVEMBER 15, 2021

Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. Our own first party research revealed that 41.5% Business to business market research is very much the same.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

Tony Zambito

OCTOBER 14, 2018

Mapping such a journey is very helpful and can reveal what steps and processes the buyer is going through. Is The Buyer’s Journey The Right Perspective For 2020? The notion of the “journey” came into the conscious stream of business around the time when the concept of “customer experience” was introduced in the late 1990’s.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. Have they changed since you started your business? Guest post by Eleanor Hecks.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Tony Zambito

JULY 1, 2016

The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise. One area of concern for businesses is how to approach and conduct global business marketing. Some have been busy preparing for such a day. They have been busy on two fronts.

Buyer Personas 101

Buyer Personas Planning Business Paid Search Agency 101

Tony Zambito

MAY 6, 2020

Where does this leave our understanding of how the COVID-19 pandemic will affect human behavior in the context of business commerce, consumerism, and cultural participation? Businesses will need to understand the “Pandemic Persona” in the context of business and commerce. 3 Areas Of Focused Insights for Pandemic Persona.

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

SalesIntel

JANUARY 27, 2022

A business-to-business (B2B) Search Engine Optimization (SEO) plan is a valuable marketing method that any B2B company should employ to attract targeted, high-value customers. With that said, below is a how-to guide on developing the best SEO strategy for your B2B business. . Start With a Buyer Persona.

SEO 52

SEO Buyer Personas Webinar Metrics Ideal Customer Profiles 52

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. B2B marketing targets buying groups within businesses.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Tony Zambito

MARCH 6, 2017

The digitization of the global business economy has been taking place at an unprecedented rate. A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Buyer Insights That Matter For The Future.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

Tony Zambito

JULY 17, 2016

Primarily, it helps with making sense of the tasks and activities buyers perform. This is also an important principle behind buyer insights research and buyer persona development. The many articles, books, and promotional material written about buyer personas, in general, are missing this key point.

Intent 100

Intent Buyer Personas CMO Work Management 100

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. Start by evaluating your overall business objectives. Question: How do you approach market research and audience segmentation to inform marketing strategies?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. The basic objective is to improve your rankings in the search engine results and boost your SEO to make it easier for businesses that are interested in your products or services to find your website.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Tony Zambito

JANUARY 29, 2017

In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. Whereby, rethinking buyer persona development and insight gathering in a digital-centric world becomes a necessity. And, why it necessitates a rethinking.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

DECEMBER 13, 2015

People, as buyers, do not always make decisions in rational and literal ways. Nobel-prize winning research in the fields of psychology and sociology have proven people, and buyers within organizations, are not fully rational when it comes to decision-making. Content Deluge Is Counter-Productive.

Buyer Personas 100

Buyer Personas Lead Ranking B2B Sales Research 100

Tony Zambito

OCTOBER 4, 2015

Goals Matter To Buyers. It has been predominantly found, through decades of organizational and psychological research, that people make decisions relative to their goals and goal-directed behaviors. In essence, buyer goals matter greatly and failing to connect on buyer goals results in the statistics mentioned above.

Direct Marketing 100

Direct Marketing Buyer Personas Allocation Ideal Customer Profiles 100

Tony Zambito

MARCH 6, 2016

There is a big problem when it comes to B2B customer research. According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

Tony Zambito

MAY 23, 2017

In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and marketing leaders look ahead to the future, the ever-expanding global digital economy will undoubtedly cause further disruption. 3 Forces Business And Marketing Leaders Will Need To Address.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. Marketing since has turned to buyer profiling to do so. by Evan Shuster.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

FEBRUARY 28, 2016

And, let’s not forget that B2B companies believe they may have 3-4 unique buyer personas. Some analyst firms propagate this view, calling it adaptable or aligned content to the buyer’s journey. Buyers Frame Their Issue Through Scenarios – Not Journeys. Vice President, Supply Chain Management.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Tony Zambito

NOVEMBER 8, 2015

Creating distinctive and engaging experiences, as part of how people and businesses go about making purchases, is getting more attention today than ever. In order to learn how to create distinctive buying experiences, businesses are embracing new means and approaches. Including add-on of newer products and services.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

Tony Zambito

SEPTEMBER 19, 2016

This is true even with efforts being performed in buyer profiling and buyer personas. Where misinformation about buyer personas is rampant. And, buyer profiles and buyer personas are being tied to specific “campaigns” with emphasis on factual information.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

Tony Zambito

NOVEMBER 22, 2015

Here are seven elements CEOs and their teams must develop in order to make informed decisions to achieve growth: 1 – Research, Analytics, And Insights. Companies today will need to develop an integrated view of customer research. Organizations should strive to develop buyer personas , user personas, and customer personas.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

The Lead Agency

APRIL 2, 2024

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. The goal is to attract and engage potential business clients by demonstrating thought leadership, relevance, and the unique value your business offers.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

The Marketing Blender

MAY 17, 2022

Reading reviews, researching topics, skimming online articles, and browsing social media content. . Fortunately, there are proven ways to help you properly engage in business-to-business content marketing. A B2B content marketing strategy needs buyer personas. A buyer persona is your target audience.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

Cintell

APRIL 21, 2015

In user experience design, made famous by Alan Cooper’s The Inmates Are Running the Asylum (1999), personas are fictitious characters based in research used to help solve design questions. Thanks to the proliferation of content marketing and a rise in marketing blogs, personas are synonymous with “buyer personas.”.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Lake One

OCTOBER 26, 2023

So, where does business-to-business (B2B) advertising fit into this strategy? Inbound generally focuses on buyer personas creates content and motions to capture demand from buyer personas looking for solutions to a pain identified in buyer persona research.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Hubspot

NOVEMBER 29, 2021

Businesses exist to make money. Another avenue you can take here is finding ways to automate certain tasks your business consistently carries out. That said, tactfully increasing prices is much easier said than done — to the point that a lot of businesses are reluctant to even touch this strategy. Focus on customer retention.

Work Management 78

Work Management Marketing Management Marketing & Strategy Business 78

Tony Zambito

JANUARY 25, 2012

In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders. platforms are increasing B2B visibility like never before, connecting with buyers and decision-makers is becoming increasingly elusive.

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

Tony Zambito

SEPTEMBER 28, 2016

In business-to-business and consumer industries, the influence of goal-directed behaviors can be significant determinants of how choices and buying decisions are made. Buyer’s Journey Is A Pursuit. Oftentimes, marketers are given or creating buyer personas in which the emphasis is on factual data.

Buyer Personas 100

Buyer Personas Buyer's Journey Case Studies Buy 100