Writing on the Web

AUGUST 18, 2010

Blogging doesn’t work that way. Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind. Blogging is a bit like tennis: you want to keep the ball in play. Blog this on Blogger.

Business 100

Business Digg Buzz Blogger 100

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. Blogs are seen as key sources of information rather than just promotion. Here are five key benefits of blogging for businesses.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

JULY 26, 2010

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. Blog this on Blogger.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. But maybe I’m being too business-focused. Blog this on Blogger.

Personalization 100

Personalization Ning Business Digg 100

Writing on the Web

JUNE 29, 2010

How has your business been affected by the Web? Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. “I’ve got a local business, I use Yellow Pages.&#. There are those who started a blog because they heard that would bring in business.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

JULY 6, 2010

Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. What’s your biggest challenge with blogging, and content marketing? Blog this on Blogger. Share this on Bebo. Add this link to Box.net.

Ning 100

Ning Content Marketing Tools Digg 100

Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Blog this on Blogger. Build a Product Funnel on Your Blog through Content Marketing. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Webbiquity

SEPTEMBER 20, 2010

I received this comment (still unpublished): [blogger name] is a scam artist and you will be taken advantage of if you do business with this sorry excuse for a human being. Most people are just too busy to waste any more time on him and feel sorry for all his next victims. Ask around, he is [expletive]. And you all are victims.

Digg 100

Digg Blogger Buzz Opinions 100

Webbiquity

MAY 4, 2010

Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Publicize the blog through offline channels. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. SEO the blog. Use Twitter.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

SEPTEMBER 7, 2010

Will your business fall in the water if you don’t? You should only attend the “events&# that make sense for you and your business. If so, it’s likely because the strategy (or in this case the platform) didn’t fit your business. You HAVE to be on Twitter. But, do you HAVE to this?

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 1, 2010

Here’s a program I did with Joan Stewart about Time-Saving Tips for Smart Blogging. Blog this on Blogger. Blog Checklist: 10 Items BEFORE You Publish… 6 Tips for Speed Blogging: The Blog Squad in Action. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

AUGUST 24, 2010

I will now go walk my talk and come up with some good blog posts. Blog this on Blogger. Related posts: Blog Content: Are you personal… or all business? Blog Publicity – 6 Tips Need to Know BEFORE You Pitch a Blogger. What resources do you use to find ideas? Hit the comment link and share. Tweet This!

Blogger 100

Blogger Digg Buzz Business Blogging 100

Webbiquity

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. On-page optimization (content, headings, meta tags). Most still focus on the same basic areas: • Keyword research. • Share this on Bebo.

SEO 100

SEO Enterprise Management Digg Press 100

Writing on the Web

NOVEMBER 16, 2010

In the column, Ottenberg explains that while digital media is a crucial part of her business, she is frustrated by the doom and gloom surrounding the magazine industry. Blog this on Blogger. Online Marketing Online Persuasion Attracting Clients blog content brain science business blogging neuromarketing Writing for the Web.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

AUGUST 3, 2010

As Malcom Gladwell l writes, people make up their minds in the blink of an eye… Blog this on Blogger. Blog Face Lift: It’s official… Sales & Landing Pages Using WordPress: Learn How. Content Marketing Ideas: Rethinking Blogging. Blog Content: Are you personal… or all business?

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Webbiquity

APRIL 12, 2010

The SWOT model , developed at Stanford University back in the 1970s, is commonly used in strategic business planning; but it can also be valuable for developing blog post topics. One method is to use strength-weakness-opportunity-treat (SWOT) analysis. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

SWOT 100

SWOT Digg Analysis Traffic 100

Hubspot

JULY 23, 2010

The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Writing on the Web

SEPTEMBER 27, 2010

I think this is essential advice for anyone using a blog for business, not just B2B marketers. Here’s an excerpt and my interpretation of what this means for my own business: 1. Blog writing is easy and simple and hard at the same time. You may be super busy because you’re good at what you do.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

NOVEMBER 2, 2010

Blog this on Blogger. Michael Martine’s Best Blog Traffic Tips. Tags: Content Marketing Online Marketing blog marketing blog traffic business blogging content marketing with blogs search engine savvy SEO web traffic search traffic. Subscribe to the comments for this post?

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

JUNE 16, 2010

Do you use Wordpress for your business website? My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JULY 12, 2011

You can easily place these in the alt text of any supporting images, in meta tags and even in the filename of the image itself. In the past twelve months, they have translated over sixty million words for businesses in every industry sector. Blog this on Blogger. Related posts: 8 Blog SEO Tips for Top Search Results.

SEO 100

SEO Tips Content Marketing Digg 100

Webbiquity

JULY 6, 2010

At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. How to Write an Effective Business Blog. Five Big Shifts in Social Media Marketing. Post on Google Buzz.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

SEPTEMBER 3, 2010

Blog this on Blogger. Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing business blogging content marketing with blogs converting readers to clients Patsi Krakoff persuasion persuasion triggers.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning 100

Ning Content Marketing Digg Buzz 100

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Here are six key differences between business blogs and websites. Here are six key differences between business blogs and websites.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

SEPTEMBER 15, 2010

When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be. You’ll get more attention and interaction from your people and they’ll appreciate the time and care you put into your blog writing. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Amazon 100

Writing on the Web

JUNE 23, 2010

Blog this on Blogger. Blog or Website: Do You Use Wordpress as a Website? We will explain why her product is a great idea, but that is only part of the call. Share this on Bebo. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

SEPTEMBER 1, 2010

My background in psychology has been essential in learning how to write effective content for a business blog. The most difficult thing in learning to write effective content for any business is making the leap from purely intellectual writing to emotional writing. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

APRIL 29, 2010

Noting that “SEO for a WordPress blog is different than SEO for static websites, mainly because of the social nature of blogging technology,&# this post provides 16 excellent tips for optimizing a blog for search. A great list, though some promote use of the insidious nofollow tag. Share this on del.icio.us.

Tools 100

Tools Tips SIC Best Practices 100

Writing on the Web

OCTOBER 4, 2010

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? He says we should start our messages with the big WHY … why we’re in business, why do we do what we do. Blog this on Blogger. Blog Content: Are you personal… or all business?

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

SEPTEMBER 22, 2010

Blog this on Blogger. Tags: Content Marketing On Writing Better Online Marketing Writing for the Web blog content blog writing business blogging content marketing with blogs writing on the web. You will have to weave in social proof, statements from satisfied users, or examples and case studies.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

JULY 9, 2010

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. In fact, having a good online reputation is essential to branding yourself or your business. Dow Jones is several steps ahead of where some small businesses are.

Tips 100

Tips Ning BtoB Digg 100

WebMarketCentral

APRIL 22, 2007

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. Zimbio Web 2.0

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

Writing on the Web

AUGUST 2, 2010

And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? It has significance for you if you’re trying to create content for your own business. Business professionals approach online content marketing and writing for the web with this mentality. What is your solution?

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JULY 27, 2010

Design : Clearly identified tag line to explain who the blog is for, what the benefits are from reading it, and who the author is. Action : No way to subscribe to get email updates to blog. Outreach: Often bloggers aren’t using social media connections to feed their blog posts automatically. Blog this on Blogger.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100