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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. The event is part of a series sponsored by the Social Media Business Council. Blogs help deliver information from the company to the consumer.

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How To Make a Vlog [Step by Step]

Hubspot

Just as you would for a blog or social media account, you want to break down your content ideas. If you’re having trouble, HubSpot’s Business Blogging course can serve as a great foundation for structuring your content. Vlogging with a phone can give a more intimate and informal look to your vlog. Not the same, right?

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B2B Lead Generation Blog: Blogging & RSS Events

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? The live workshop will take place in Washington, DC on February 17th.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Primary goals of marketing content in the early stages of the buy cycle There are two main goals that your content needs to achieve in the early stages.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. There is no secrecy.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Content Marketing’s slogan is – “Don’t pitch. Don’t sell.