Business to Business, Webinar Metrics, White Paper and Youtube

The Simple Content Marketing Strategy for Startups

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy? That’s the power of a robust content strategy.

Startups

Startups Marketing & Strategy Marketing Strategy Content Marketing

Effective Marketing Strategies for B2B Companies

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings. Invest in email marketing. Connect on forums.

Paid Search Agency

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing

5 Ways to Make Your Content Speak to a Business Audience

Leadspace

AUGUST 15, 2019

You want your business-to-business (B2B) customers talking. Business White Papers and Customer Case Studies. Can an argument be made that a business audience is more critical of its purchases than a consumer audience? Do you have a high-value business whitepaper you want to share?

Webcast

Webcast Business Case Studies Case Study

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. These ads are shown as pre-roll ads before YouTube videos.

SEM

SEM Top of Funnel Paid Search Agency Ads

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

We built HTML templates that protect the integrity and the functionality of the site from accidental changes while the client has complete freedom to add new site content, edit images and add new articles and white papers using a simple content management system (CMS). Take a quick poll. Get Engineers Can Sell white paper now.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. White papers: Without a question, this continues to be the most effective content to build your in-house list. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. See Do I Really Need a Content Strategy?) If not, then you need to rethink your strategy to get the most out of optimizing your marketing content. This white paper aims to change that perception of them.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) This white paper aims to change that perception of them.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. This white paper aims to change that perception of them.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Depending on the stage of the prospect, your content needs to: Move them from ignorance to awareness – define the problem and make your target audience aware of generic solutions and the benefits of your offerings. A white paper would fit the bill nicely here. This white paper aims to change that perception of them.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. This white paper aims to change that perception of them.

Relevance

Relevance B2B Marketing Web 2.0 Branding

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Get Engineers Can Sell white paper now.

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Tagged as: email marketing , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Website copy optimized for keywords and phrases is how your technical audience will find you. Is Your Industrial Website Still Just a Business Card?

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

I don’t mean to suggest that you should ignore other channels of customer engagement such as your email opens, click-throughs, landing page hits, webinar sign-ups and Contact Us forms. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Get Engineers Can Sell white paper now.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t put lead generation before traffic Traffic is the lifeblood of any business blog or website. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. This white paper aims to change that perception of them.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Before you can deliver your content and engage with your target audience, they need to find you! Actively participate in forums where your target audience hangs out.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management

Sales Management Pricing Price Marketing Websites

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

The bad news — more than a quarter (27%) have no specific strategy for customer engagement, and more than a third (34%) feel their companies do only a fair or poor job engaging their audiences. Marketers are getting in their own way when it comes to drafting their engagement strategies. Get Engineers Can Sell white paper now.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

The term ‘long tail’ was first used by Chris Anderson to describe the strategy of targeting less-competitive niche markets instead of highly competitive broad keywords. Or do you want them to download a white paper? Optimize your business blog: There are thousands of blogs on the Internet. Lead them to it.

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale. This white paper aims to change that perception of them.

Planning

Planning B2B Marketing Emarketing B2B

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features

Features Web 2.0 Planning Work Management

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. This white paper aims to change that perception of them.

Curation

Curation RSS Web 2.0 Content Marketing

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. Entice them to continue receiving regular communications from you by offering a free white paper or a special report. This white paper aims to change that perception of them.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

It is a very important part of your on site SEO strategy and you should take the time to customize your title tag for each post and page. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.

Optimization

Optimization SEO Buying Cycle Web 2.0

The Simple Content Marketing Strategy for Startups

Effective Marketing Strategies for B2B Companies

Webinars

Trending Sources

5 Ways to Make Your Content Speak to a Business Audience

Webinars

7 Strategies for Using Content to Market Industrial Products

SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

Don't Count on Marketing Automation to Solve All Your Lead.

Successful Industrial Websites Require Part DiY and Part.

Generating More “Educated Leads” on a Small Budget

Variety of Content is the Key in the Early Stages of the.

A Blogging Style to Call Your Own

The Twofold Benefit of Optimizing Marketing Content

Top 10 Clichés to Avoid in B2B Marketing Content

Social Media and B2B Marketing Do Pair Well

Content Auditing and Mapping it to the Industrial Buy Cycle

The Distribution Trap – How Innovations Become Commodities

Deconstructing the Four Stages of the Industrial Buy Cycle

101 Tips from 50 Small Business Bloggers

Using Content to Move Prospects Forward in the Sales Cycle

Creating Relevant B2B Marketing Content: Walk the Talk

How Relevant Marketing Content Helps B2B Branding

Business Value of Social Networking

The Role of B2B Marketing is Shifting from Lead Generation to.

Optimizing Your WordPress Business Blog

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Social Media with Email Marketing – is it the Super Combo?

Focus on Content in B2B Marketing

High-Performance Email Marketing for Attracting and Engaging.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial and B2B Customer Engagement Simplified

B2B Lead Generation Using a Business Blog

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Are You Creating Irresistible Offers with Your Email Marketing?

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

The Disconnect Between B2B Content Marketing and Customer Engagement

How to Make Your Business Blog Be All It Can Be

The 6 essential rules of a website redesign – Ignore them at your.

7 “Rs” for B2B Marketing Content Planning

Content Creation Made Easy

Translate Features into Benefits if You Want Your Marketing.

Is Content Curation an Easy Way for Content Marketers to Do More.

How to Use a B2B Blog to Win Customers and Influence Prospects

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

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