Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Types of B2B Content.

Work Management 361

Work Management B2B Marketing Marketing Management Content Marketing 361

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. There is a very practical way to set up social media for B2B marketing.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Martech

NOVEMBER 11, 2022

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. Processing.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

SocialPilot

JANUARY 14, 2024

91% of executives rate LinkedIn as their first choice for professionally relevant content. LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. There are 9 billion content impressions in LinkedIn feeds every week 2 million posts, articles, and videos are published on LinkedIn every day.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Industrial Marketing Today

JULY 29, 2010

It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. B2B marketers need to close the gap between their perception and the reality of customer engagement.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Two words: Gated content!

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Biznology

JUNE 30, 2015

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Schubert B2B

APRIL 1, 2019

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. Jackie’s previous agency experience has helped her develop her skills in areas such as content marketing, social media, blogging, and SEO.

Work Management 48

Work Management B2B Marketing Management Paid Search Agency 48

Schubert B2B

APRIL 1, 2019

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. Jackie’s previous agency experience has helped her develop her skills in areas such as content marketing, social media, blogging, and SEO.

Work Management 48

Work Management B2B Marketing Management Paid Search Agency 48

Directive Agency

OCTOBER 25, 2018

. – Directive, the leading B2B & enterprise search marketing agency, recently announced the opening of their first international office in London to accommodate growth and respond to the areas high demand for business-to-business focused search marketing agencies. Media Relations & Marketing Manager.

Enterprise Management 75

Enterprise Management Lead Ranking Advertising Agencies Work Management 75

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? One of the most significant ways B2B digital marketing differs from B2C is how leads are generated.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. This requires you to develop a content marketing strategy for your new business. 69%) and Facebook (.77%).

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context. He is the Founder & President of Tiecas, Inc. –

Curation 60

Curation RSS Web 2.0 Content Marketing 60

ClearVoice

DECEMBER 18, 2023

Content marketing, in many ways, is like casting a wide net to catch as many fish as possible. Meanwhile, account-based marketing (ABM) is like fishing with a spear. ABM, however, cannot work without a content strategy. This makes content marketing an extremely vital component of an effective ABM strategy.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Valasys

MAY 9, 2024

Social media marketing involves creating and sharing content on social media platforms to drive engagement and brand visibility. Email marketing is another powerful tool in the digital marketer’s arsenal, allowing direct communication with current and potential customers.

Top of Funnel 45

Top of Funnel Personalization Work Management Marketing Management 45

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Software Advice also asked marketers whether they would describe each content offer as producing a high, medium, or low quantity and quality of leads.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Webbiquity

JUNE 23, 2015

digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. Digital Marketing Philippines ). Facebook’s share was about 8%. This was post #3 of Marketing Stats Summer (#statssummer) on Webbiquity. #1: eMarketer ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Biznology

APRIL 15, 2014

Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. It’s as easy as making one on Google+ or Facebook Pages.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. Content marketing dominates. By using paid content distribution ?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Marketing Insider Group

OCTOBER 28, 2019

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Customer skepticism is even more prevalent in the business-to-business (B2B) sector. After all, a company must ensure that each purchase will provide revenue-building value—or it will soon go out of business.

Marketing & Strategy 228

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 228

Sharpspring

APRIL 29, 2020

It’s ok to be conversational but the content you share on your company page and your personal profile should depict yourself and your organization in a professional light. This is especially important for Business to Business (B2B) organizations. What is the best type of content to post on LinkedIn?

Linkedin 86

Linkedin Distribution Practices Webcast 86

Moz

APRIL 2, 2020

And all of that spending, right, that consumer spending affects business-to-business spending as well. It leads to cost cutting by businesses because they know there's not as much demand. Not to take a big whack to, "Oh, let's just look at all of our Google and Facebook ad spending and cut it out entirely." cost-cutting

Paid Search Agency 82

Paid Search Agency Planning Advertising Agencies Terms and Conditions 82

KEO Marketing

MAY 15, 2017

Successful marketers are always striving to take your business to new heights and with a new plan for your business to business (B2B) marketing strategy, you can do just that. Content marketing is on the rise. Account-based marketing is emerging as a strong viable strategy.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy B2B Marketing Account Based Marketing 48

Huptech Web

MARCH 7, 2024

That’s where content marketing comes in! It makes your business stand out in the crowd. From catchy blogs to eye-popping visuals and engaging videos, content marketing is all about grabbing attention, telling your story, and turning browsers into buyers. What is E-Commerce Content Marketing?

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Top of Funnel 52

ClearVoice

NOVEMBER 2, 2018

(And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet. Best marketing and content marketing conferences through 2019. MarketingProfs B2B Forum.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Writing on the Web

JUNE 11, 2010

Where can you go to get the best, most important marketing tips written by easy-to-read experts? This is a topic hub, aggregating blogs posts from a group of 48 best business-to-business marketing blogs. When you go to B2BMarketingZone , you’ll be able to quickly scan what other marketing experts are blogging about.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Content Standard

NOVEMBER 11, 2014

In the marketing world, video is proving more valuable than words, but many brands’ videos don’t hit buyers at the right moment. The problem is that most business-to-business videos tend to be product-centric, writes B2B video expert Bruce McKenzie on MarketingProfs. million words. Boosting Success.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Content Standard

OCTOBER 22, 2014

Interestingly, different types of events play out differently depending on the social network, with entertainment events being most heavily socialized on Facebook and sporting-event shares skewing toward Twitter. Chatter about an event also tends to last longer on Facebook.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

Buzz Marketing for Technology

JANUARY 26, 2010

While there is no app yet for finding and reading Thought Leadership on your iPhone or an app for finding advice from an Expert in a particularly difficult technology topic (business idea?) Maybe apps like foursquare could have a business to business version in the near future. Share this on Facebook. Tweet This!

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Your sales and marketing teams have complementary knowledge of the product and its audience.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Marketing Insider Group

JANUARY 24, 2013

. @ Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. New York, NY. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Standard

MARCH 25, 2015

Smartphone usage has never been higher, but business-to-business marketers are still failing to get their B2B mobile marketing efforts off the ground. A report from Regalix found nearly 80 percent of B2B marketers do not have an exclusive content strategy for mobile. Smartphones accounted for 75.8

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning B2B 40

Optinmonster

FEBRUARY 5, 2020

They also create push notifications, interact on Facebook messenger , and chat via WhatsApp. One of the coolest features with Omnisend is how marketers can segment their audience to tailor their messaging to specific customers. Larger businesses can get custom pricing. Like Twilio, Omnisend has more features than just SMS.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100