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Transforming the B2B2C model: Stanley Black & Decker’s journey

ClickZ

Shifting from a traditional B2B (business-to-business) model to a B2B2C (business-to-business-to-consumer) approach, the company has recognized the importance of understanding and engaging with end users while supporting its B2B partners. They discovered that their martech stack lacked a crucial component – a CDP.

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Privacy Experience: When and Why We Give Up Our Data

Zoominfo

Would you provide it to a mortgage company if you needed a house loan? What about a company selling magazine subscriptions? There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. offer insight into the second aspect of the privacy experience.

Privacy 195
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DealSignal vs. SalesIntel: Best SalesIntel Alternative

DealSignal

While both platforms offer some great features, there are some small but important details that might make DealSignal the better choice for your business needs. With an extensive database encompassing over a billion entities worldwide, we provide in-depth insights into both companies and individuals.

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Privacy Experience: When and Why We Give Up Our Data

Zoominfo

Would you provide it to a mortgage company if you needed a house loan? What about a company selling magazine subscriptions? There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. How about for a one-on-one payment app on your phone?

Privacy 113
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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

If you understand where people spend their time and how they engage with content, both in their professional and personal lives, and use that combined data to enrich their profile, then you’re going to deliver a better result with that customer, in the long run. One company looking to help marketers do just that is Convertr.

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The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. It is not just optimizing words within your marketing content. Why is it important?

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Focus on Content in B2B Marketing

Industrial Marketing Today

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”