Vidyard

JUNE 8, 2020

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . Vidyard’s Award-Winning Personalized Video Campaign.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.

Social Media 80

Social Media Media Youtube Linkedin 80

ClearVoice

DECEMBER 29, 2021

Facebook Gaming launches PAC-MAN Community. With that, community management and nurturing the conversations are crucial, and it’s getting a little easier to do that with the latest update to Reels. LinkedIn updates: LinkedIn released a report for 2022 B2B marketing and sales predictions. It’s now called Meta.).

Social Media 52

Social Media Media Copyright Ideal Customer Profiles 52

Webbiquity

JUNE 5, 2018

In business-to-business marketing strategy , the ability to constantly adapt on the fly is vital to your company’s success. So how do you approach a market that’s in a constant state of flux and manage to successfully develop a campaign that will carve out a place for your business? Connect with Jon on LinkedIn.

Planning 223

Planning Tools Enterprise Management Work Management 223

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. b2b Facebook LinkedIn marketing SlideShare twitter' Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

Vidyard

JUNE 8, 2020

In addition to bringing joy to their own community, Vidyard built the campaign landing page to enable viewers to ‘re-gift’ the video to others with the same level of personalization. Our theme for this season, Telly Award Winners Tell Great Stories is a true reflection of the diversity of stories the community is skillfully able to tell.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Crimson Marketing

JULY 11, 2013

A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. Google+ is absolutely one of the best social media networks available to you.

Google 100

Google Marketing Mix Social Networks Social Media 100

Optinmonster

DECEMBER 21, 2023

And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) 69%) and Facebook (.77%).

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Convince & Convert

FEBRUARY 7, 2012

Ask a question on an answer site that relates to your product, and see what type of response you get from the community. Answers works is pretty straightforward: participants will submit questions to be answered by the community; when asking a question, the participant categorizes it by topic, making it easier to search and easier to answer.

Verticals 117

Verticals Linkedin Network Marketing Communities 117

Convince & Convert

JUNE 24, 2014

One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player. For example, LinkedIn is used primarily for business networking, job searches and highly-focused B2B advertising.

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

Chris Koch

DECEMBER 10, 2012

Social media hasn’t taken off for B2B because it doesn’t provide any more utility for making those things happen (except perhaps for finding old colleagues on LinkedIn).

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Connect with Samantha: Linkedin | Twitter.

Marketing Automation Services 115

Marketing Automation Services Lead Ranking Lead Scoring Peer-to-peer 115

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century. Get MarTech!

Marketing AI 85

Marketing AI Advertising Agencies Planning Broadcasting 85

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century. Get MarTech!

Marketing AI 78

Marketing AI Advertising Agencies Planning Broadcasting 78

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. The following marketing strategies have been found effective in enabling you to find the customers you need as well stimulate business growth. . Don’t focus on just one social media site. Connect on forums.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Marketing Strategy B2B Marketing 48

NuSpark Consulting

MARCH 17, 2012

Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. B2B Content Marketing Trends, B2B Technology Marketing Community on LinkedIn , Holger Schulze. The Buyersphere Project: How Business Buys From Business, Gord Hotchkiss, Enquiro, 2009.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Scoop.it

FEBRUARY 10, 2022

Sharing other people’s work sounds great, but can it be beneficial to your business? If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. The answer is YES. Gatherer Information about Your Audience and the Trending Topics.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Exo B2B

JUNE 5, 2018

Communities. In a recent study published by Social Media Examiner , we discovered that in 2018, LinkedIn isn’t the preferred social platform to disseminate content in B2B. LinkedIn is a close second at 79%, unexpectedly followed by Twitter at 70%. To do this, the most commonly used content vehicles are: White papers.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

KEO Marketing

JUNE 1, 2017

Become a part of the community and consistently leverage your authority. For example, LinkedIn is a leading business to business platform. 79% of B2B marketers view LinkedIn as an effective place to gather prospects. Figure out which outlets your prospects are active with and post your content there.

Account Based Marketing 48

Account Based Marketing Practices Planning Best Practices 48

Writing on the Web

JUNE 11, 2010

This is a topic hub, aggregating blogs posts from a group of 48 best business-to-business marketing blogs. They come to the content community to find information on particular topics of interest to them. They come to the content community to find information on particular topics of interest to them.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Customer Experience Matrix

FEBRUARY 6, 2008

Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. LinkedIn) and for business-oriented communities.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Vidyard

NOVEMBER 6, 2018

Drift, the leading provider of conversational marketing solutions for business, has taken their own conversational tone to the next level with an innovative approach to social video. Imagine doing multiple episodic video series at the same time along with social video on YouTube and LinkedIn to expand your reach and diversify your message.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Marketing Insider Group

JANUARY 24, 2013

MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. New York City & Chicago – [link]. London, UK – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

B2B Digital Marketer

AUGUST 31, 2020

Everyone is making Standing Out in LinkedIn a priority. With the world at the current state it’s in, finding leads and standing out in LinkedIn has become vital and a real challenge for B2B companies. 08:04 – How to avoid being banned in LinkedIn. 11:17 – Why blogging on LinkedIn is overrated.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Business-to-business (B2B) advertising refers to any advertising activities created to target a business audience. LinkedIn ads. It has been updated for relevancy and accuracy.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Vidyard

NOVEMBER 6, 2018

AlayaCare isn’t shy to record parody music videos for their key prospects to the tune of I Will Survive, while Datadog’s Jon Levesque is using thought leadership video posts on LinkedIn to attract his fair share of attention. We asked all nominees to post a short video explaining why they should win a Video in Business Award.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

KoMarketing Associates

AUGUST 19, 2013

Doug Kessler (Velocity Partners) – Co-founder and creative director of Velocity, the business-to-business marketing agency in London. Stacey Miller (Vocus) - Social Media Community Manager, Marketing, SEO and PR. Add Paul: https://plus.google.com/102020971187267438341. . B2B Google+ Search Engine Marketing Blog'

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Vidyard

NOVEMBER 6, 2018

Drift, the leading provider of conversational marketing solutions for business, has taken their own conversational tone to the next level with an innovative approach to social video. Imagine doing multiple episodic video series at the same time along with social video on YouTube and LinkedIn to expand your reach and diversify your message.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Single Grain

JUNE 1, 2023

There are plenty of benefits of LinkedIn Ads. Among the myriad of advertising platforms available, LinkedIn has earned its title as a powerful tool for connecting with professionals and decision-makers in various industries. But that alone isn’t enough to distinguish the platform as a powerful lead generation tool.

Linkedin 52

Linkedin Paid Search Agency Ads Cost Per Click 52

Vidyard

NOVEMBER 6, 2018

Drift, the leading provider of conversational marketing solutions for business, has taken their own conversational tone to the next level with an innovative approach to social video. Imagine doing multiple episodic video series at the same time along with social video on YouTube and LinkedIn to expand your reach and diversify your message.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

ClearVoice

NOVEMBER 2, 2018

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Date: (TBA; last occurred March 2018).

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Vidyard

NOVEMBER 6, 2018

AlayaCare isn’t shy to record parody music videos for their key prospects to the tune of I Will Survive, while Datadog’s Jon Levesque is using thought leadership video posts on LinkedIn to attract his fair share of attention. The Video Selling Engager: Imagine Business Development. How is the IMPACT sales team using video?

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Use LinkedIn to Help Fill the Sales Funnel A final tool that I’d like to highlight here is LinkedIn. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

SalesIntel

AUGUST 21, 2023

Consider building an email list that you can market to over and over again and collecting as much data about your newsletter community as possible. Network Actively Join B2B marketing groups on LinkedIn or become a member of professional associations like the American Marketing Association (AMA).

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40