Tony Zambito
MARCH 6, 2017
Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500. This also occurs on the level of the buy decision. The expansion of the platform economy now taking place in the world of business continues unabated.
Optinmonster
DECEMBER 27, 2023
In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. People can buy iPhones all year round. Fans don’t mind buying limited quantities of special merchandise at a premium. It buys the copyright of high-demand content like Kill Boksoon and Money Heist.
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Industrial Marketing Today
MAY 26, 2010
The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.
Industrial Marketing Today
JUNE 8, 2010
Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
B2B Marketing Traction
FEBRUARY 6, 2012
When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. A business with no humans behind it is suspect. People buy from people they like. Your copyright statement includes a year three years ago. Do they see you as credible?
Marketing Insider Group
NOVEMBER 4, 2010
Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. We have also had success with creating specific content around each step in the buy cycle on each landing page. All rights reserved.
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