Anything Goes Marketing

JULY 15, 2006

If someone in marketing says "I want to blog" make sure you set similar guidelines. In addition, ensure that they don't use too much marketing and sales terminology. As we see, the succesful blogs are those that tell stories such as those by GM and Sun. They've gone away from the idea of using blogs as a straight up sales tool.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads".

Buy 100

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Anything Goes Marketing

AUGUST 26, 2006

Headlines with numbers "7 Tips for Improving Your Cashflow" "Top 10 Interview No No's" "Top 10 Recruitment Myths -- Busted" "Top 10 Sales Killers" "5 Traits of Great Leaders" #2. You can apply this to your blog as well as Problogger recently demonstrated the successfulness of lists.

Newsletter 100

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Anything Goes Marketing

AUGUST 19, 2006

The business blog to end all business blogs. If you were smart and started a business blog you can use this to help bring down your e-marketing strategy. Add one last post that says "Stop reading this blog and go to www.yourcompany.com". That was why we created this blog in the first place".

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

AUGUST 28, 2006

The more you put the onus on the web user to decide if their request is sales or support related, the less leads your website is going to generate for you. Blogs don't really need a contact us page as it's easy enough to leave you a comment (or at least it should be) but it would be interesting to add some sort of feedback form.

Lead Generation 100

Lead Generation Contacts Generation Leads 100

Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. Do you have any additional ideas for using blogs as lead generation tools? Tags: business blog lead generation Sales process.

Lead Generation 100

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Anything Goes Marketing

DECEMBER 9, 2007

Sales can incorporate these in their communication pieces to prospects. Have sales create short video intros that they can include in follow up and intro emails. This email may then be passed around the company so that everyone has a good sense of who the sales person is that they are dealing with.

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Bulldog Solutions Tactics Video Marketing Youtube 100