Writing on the Web

OCTOBER 10, 2012

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. What problem(s) does your business solve for customers?

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Webbiquity

APRIL 11, 2023

Not only product descriptions but to make them more SEO-friendly. Content Optimization – SEO AI-driven tools can be used to optimize existing content so that it reaches its full potential. First, be sure to do your own research on statistics as some content may be older and lean one way.

Marketing AI 318

Marketing AI Curation Content SERP 318

Lead Liaison

DECEMBER 20, 2017

Business blogs can be somewhat of a hot topic, as it relates to marketing investments. a business blog before committing. The Con’s of a Business Blog. You need to actually put thought into your business blog posts so that they offer value. The Pro’s of a Business Blog.

Business Blogging 50

Business Blogging Lead Liaison Business Lead Scoring 50

Webbiquity

OCTOBER 18, 2010

How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Google Analytics ) to the lesser-known (e.g.,

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

FEBRUARY 23, 2010

How do blogging and other “real time&# activities like social media posting affect Google search results? Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. 5 outstanding corporate blogs by iMedia Connection.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

AUGUST 5, 2010

If, somehow, you’re still scratching your head for blog topics after reading Lisa’s list, Jarom Adair supplies about 30 more ideas here, from tips and survey follow-ups to customer testimonials and scaring your readers with horror stories of business decisions gone wrong. SEO’s Magic Bullet by PR 20/20.

Business Blogging 100

Business Blogging Tips PageRank Business 100

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Know Your Audience.

Business Blogging 67

Business Blogging B2B Sales Top of Funnel Lead Scoring 67

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Search Engine Optimization (SEO). Using ALL of these options is ideal, but if you can only chose one, then SEO gets my vote every time.

SEO 161

SEO Keywords RSS Adwords 161

Webbiquity

JANUARY 10, 2010

And most importantly, use a company blog to drive real business results? Find the answers to these questions and others here in more of the best articles and blog posts on business blogging last year. 7 Ways to Keep Fresh Content Flowing On Your Blog by ProBlogger. Share this on Technorati. Tweet This!

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. (And Okay, so spring may not be here quite yet.

Stats 241

Stats Planning Marketing Budget Creation Marketing Budget 241

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Know Your Audience.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Webbiquity

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Most still focus on the same basic areas: • Keyword research. • On-page optimization (content, headings, meta tags).

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding.

Social Media 208

Social Media Search Marketing Social Marketing Optimization 208

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. What are your goals?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

ClickZ

JUNE 15, 2023

Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good. As a result, blogs are neglected, and employees are in no way motivated to make their ecommerce business blog a success. Blogging is a serious investment of time and resources.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Webbiquity

OCTOBER 25, 2023

limited time and resources lack of creativity no theme/focus not appealing to the target audience Image credit: Brett Jordan on Unsplash Not to mention the super-hard task of convincing your CEO that, “Blogging produces an ROI. We can achieve business goals with blogging!”

Business Blogging 312

Business Blogging Creativity Business Marketing & Strategy 312

Content Standard

DECEMBER 14, 2023

Including over 12 years at Autodesk, his experience spans business strategy and marketing, with an emphasis on product marketing, go-to-market strategy, campaign development, and breakthrough content. He suggests starting with understanding customer needs and reverse-engineering content to deliver value.

Top of Funnel 87

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 87

Webbiquity

MARCH 8, 2010

Search engine optimization (SEO) can sometime seem like the province of quick-buck hucksters, particularly when well-regarded technology writers like John Dvorak refer to SEO proponents as “ snake oil salesmen &# ( wrong as he is ). The advice I gave in Just Say No to Bad SEO still applies. SEO Guides, Tips and Tactics.

SEO 100

SEO Link Building Adwords Best Practices 100

Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. Understand the majority of the engineer’s buying journey has moved online, and nearly all engineers prefer to do online research and evaluate vendors before talking to sales (not exactly a shock).

Marketing AI 249

Marketing AI Enterprise Management Stats Marketing Management 249

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Improve your search engine optimization (SEO) results. But how exactly do you write a great (or even good) B2C blog post? Research your audience.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Writing on the Web

OCTOBER 22, 2014

It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. No matter what business or field you’re in, you can do this research. I’d love to hear from you.

Aggregators 100

Aggregators Content Marketing Content Traffic 100

Writing on the Web

OCTOBER 3, 2013

There’s usually too much for small business professionals to handle. Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. Research some stats on how bad the problem is. ” and do it fast. Catch you later.

Tips 100

Tips Stats Custom Publishing Business Blogging 100

Webbiquity

OCTOBER 22, 2020

Most business owners use blog posts to offer advice that can help to attract new visitors. This free advice can be a great way of building trust in your company and can help generate new business. Blogs can have other benefits such as improving SEO and as a regular source of content to promote on social media.

Business 219

Business Ideal Customer Profiles Work Management Youtube 219

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

JUNE 16, 2020

For instance, if the reason for starting your blog is to increase the number of enterprise leads you earn, all of your content should support this goal. Having a clear purpose will also help you fill in some of the blanks for the rest of your blogging strategy, like distribution and topic research. Conduct keyword research.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Marketing Insider Group

FEBRUARY 23, 2021

But it means you can start creating something most businesses aren’t. Let’s say you’re considering signing up for a subscription to a keyword research tool. Add to Your Blog. Another place you can repurpose case study content is on your business blog. It will help you stand out from your competitors.

Case Studies 271

Case Studies Case Study Studies Top of Funnel 271

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. If you’d like to increase the impact of your company blog, these insights from recent research can help.

Business Blogging 245

Business Blogging Enterprise Management Work Management Marketing Management 245

Webbiquity

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Blog posts with videos draw more traffic. You’re not alone.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Writing on the Web

JULY 30, 2014

The thing to know about business blogging is that it’s a continual quest to make your blog better. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We’ve been taught to use links for SEO, but relevant links can keep readers interested in your content.

Small Business Marketing 100

Small Business Marketing Business Blogging Lead Scoring Lead Ranking 100

Hubspot

JANUARY 2, 2015

3) An easy-to-navigate submenu of blog topics. Through customer surveys and internal research, we realized that different readers came to our blog for different topics and our old blog did a poor job of showcasing all of them. Want to learn about SEO? There’s an easy to find tab for that.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. – Blogs (62%). – White papers and research reports (59%). The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JANUARY 7, 2021

Blogs are especially popular among students who have access to fast Internet connectivity and a lot of ideas to share. And search engine optimization (SEO) plays a huge role in the processes of discovering and sharing ideas. SEO can make or break your blog’s web presence. Make keyword research part of your planning.

Blogger 242

Blogger SEO Tips Paid Search Agency 242

Hubspot

DECEMBER 29, 2011

To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?) Will this help with our SEO and social media presence? So how do you go about doing that? Yes, yes, yes.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

DECEMBER 10, 2010

What has a greater effect on SEO: blog links or link building strategies? Don’t divorce blogging from link-building strategies. ” Also, as Dan mentioned in his research, the most linked-to words in blogs include “recent,” “insights” and “answers.”

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28