Anything Goes Marketing

SEPTEMBER 6, 2006

To increase traffic on your blog, Darren stresses the use of SEO (but doesn't really elaborate it on it), posting innovative content (eg: a product release on his digital camera blog), staying ahead of the trends, and picking a niche or sub-niche topic. For example, you can blog about Adsense which is a sub-niche of Problogger.

Traffic 100

Traffic Adsense Digg Ad Building 100

Anything Goes Marketing

OCTOBER 2, 2006

buttons for B2B sites: about us, products, case studies, customers, resource, and contact us pages, you can put a real voice behind your company. Mix in podcasts and video blogs and you've got yourself a multi-media party! Technorati tags: corporate blogging , business blogging , bloggy post , IPod , airport.

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about. BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Marketing Qualified Leads Leads 100

Anything Goes Marketing

FEBRUARY 12, 2007

Old Spice is trying to brand itself as being the product that knows how to make a man a man (whatever) that means and Old Spice products are pat of that mix but there is no overt call to action. Think about what you are trying to convey with your brand and use a blog to build on that. Tags: business blog B2C.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

JULY 23, 2006

Have you come across a business blog and said "This is pure shit?" Between what I do for a living and blogging in my spare time, I've started to really take note of what I feel is a good blog and what isn't. Shut this blog down ASAP as it's tarnishing your image. This is pure puke.

Click Rate 100

Click Rate Traffic Stats Business Blogging 100

Anything Goes Marketing

MAY 26, 2007

If the person has a question about your industry, product or service have that person contacted right away! You also get the idiots out there who have nothing to contribute except for wanting to advertise their product or service. Tags: web analytics email marketing business blog B2B enewsletter e-marketing Web 2.0.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

DECEMBER 3, 2006

If you're team can't come up with any ideas, here are a few to get them thinking: Interview a few of your customers regarding a specific challenge that they faced and how your service/product helped them overcome this. Let your customers do the product plug. B2B podcasting, business blogs.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

JANUARY 16, 2007

Yes, your product may do all the talking but what else can you do that will reinforce your cool product? Did you know that XYZ has increased sales 300% since using our product?". PS: I would like to point out one blogger, Easton Ellsworth , who was very encouraging to me when I first started blogging.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 12, 2006

This gives marketers the flexibility to focus on promoting a single product/service or product line while allowing for new features that may seem risky for the main website. Therefore based on a person's behaviour and/or attributes (eg: industry or product interest) different content is served up.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

OCTOBER 29, 2006

Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. Customer support information Instructions on how to add your email address to their protected list Information on what type of emails they can expect and when. It could be something like the following: New to Anything Goes Marketing ?

Opt-in 100

Opt-in ROI Opt-out RSS 100