Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, a list of competitors that run blogs in your client’s industry. How NOT to pitch a blog - Online Marketing Blog [.]

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Blog this on Blogger. Online Persuasion: Seeing Through the Eyes of Your Customers. The Brain Science of Online Persuasion. Share this on Facebook.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Biznology

MARCH 6, 2019

The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. Tip #3 Set your online marketing budget.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Writing on the Web

SEPTEMBER 1, 2010

My background in psychology has been essential in learning how to write effective content for a business blog. In studies, participants deny that emotional context influences their decisions because they aren’t consciously aware of them. Emotional Writing. I’m acutely aware of possible reactions from readers.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Single Grain

DECEMBER 29, 2020

. * SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Rand Fishkin is extremely well-known in the online marketing, SEO, entrepreneur, and SaaS world. Looking to get better results for your SaaS business? . * Top 16 SaaS Bloggers to Follow.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Writing on the Web

SEPTEMBER 26, 2012

It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds. Readers are great, but getting a good core of loyal followers can exponentially increase the effectiveness of your marketing efforts. Incorporate analytics – and study them. Michael Martine’s Best Blog Traffic Tips.

Traffic 100

Traffic Blogger RSS Opinions 100

Industrial Marketing Today

JUNE 24, 2010

Can we deliver a powerful 1-2 punch by combining social media and email marketing? I came across two research studies that answer the last question with a big YES! The first study done by AWeber (aff. The second study done by GetResponse (aff. Are those predictions a little premature? See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. Why do we need prices on B2B websites?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 13, 2010

According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

NOVEMBER 17, 2011

A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. The study concluded: " Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. ".

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. ” The Entrepreneur’s Advisor | Why and How to do a Blog Right by The Entrepreneur’s Advisor.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Go Beyond SEO

JULY 27, 2018

A hitsearch study found that law firms that publish poor quality marketing videos reflects negatively to 62 percent of users. Video marketing can increase your law firm’s organic search traffic by 157 percent and creates trust and brand awareness with potential clients.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Online Marketing Institute

NOVEMBER 7, 2010

Filed under: Articles About Biz Blogging , B2B Blogs , Business Blogging b2b marketing Business Blogging content curation content marketing : Permalink 1 comment for Content Curation in B2B Marketing » Some interesting and thought-provoking comments from the thought leaders.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Anything Goes Marketing

DECEMBER 3, 2006

Well if you're into online marketing and you're down with web 2.0. Podcasts allow you to provide content that is easier to digest for a busy executive who doesn't have time to read a full case study, in a creative format that allows you to generate a more personal experience and all at a relatively low cost.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Writing on the Web

JANUARY 9, 2013

The authors of a Harvard Business School working paper, Goals Gone Wild , reviewed a number of research studies related to goals and concluded that the upside of goal setting has been exaggerated and the downside, the “systematic harm caused by goal setting,” has been disregarded.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Go Beyond SEO

JULY 27, 2018

A hitsearch study found that law firms that publish poor quality marketing videos reflects negatively to 62 percent of users. Video marketing can increase your law firm’s organic search traffic by 157 percent and creates trust and brand awareness with potential clients.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Writing on the Web

AUGUST 5, 2011

Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences? That’s what researchers wanted to find out.

Amazon 100

Amazon Validation Click Rate Tactics 100

Go Beyond SEO

JULY 27, 2018

A hitsearch study found that law firms that publish poor quality marketing videos reflects negatively to 62 percent of users. Video marketing can increase your law firm’s organic search traffic by 157 percent and creates trust and brand awareness with potential clients.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Studies have shown that people retain information quicker and longer when you engage their visual senses. If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Use case studies to demonstrate tangible results.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Achinta offers his industrial clients marketing for engineers by an engineer. {

Curation 60

Curation RSS Web 2.0 Content Marketing 60

WebMarketCentral

DECEMBER 22, 2009

And most importantly, use a company blog to drive real business results? Find the answers to these questions and others here in more of the best articles and blog posts on business blogging so far this year. operations for Econsultancy, about SEO, link building and RSS tactics for business websites and blogs.

RSS 20

RSS Best Practices Business Adwords 20

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The objective here is to drive people to your website, which should be the hub of your online marketing.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Seth’s Blog. TopRank Marketing Blog. Buffer Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

seo.co

MARCH 8, 2020

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Seth’s Blog. TopRank Marketing Blog. Buffer Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Marketing Insider Group

SEPTEMBER 14, 2020

72% of marketers say that content marketing sparks engagement growth. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Their favorite video content marketing has a 60% returning customer rate. Approximately 66% of people have discovered a new business on Twitter. Optinmonster.

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

ClearVoice

NOVEMBER 30, 2021

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (2013) by Mark Schaefer and Stanford Smith. Born to Blog” contains field-tested techniques to help you build a successful, professional business blog.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Marketing Finger ( Resources Studies Social Media Consulting ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 23, 2010

Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do). Otherwise, it would be feel like an advertising content, not a blog post anymore.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Writing on the Web

SEPTEMBER 19, 2012

A study done by Shopify , shows the growth of this site is better than Facebook and Twitter at the same point in their history. So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. What to Share.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100

Hinge Marketing

MAY 18, 2020

As potential clients move through the new business funnel, different virtual techniques become more or less relevant. For example, SEO is very important in attracting potential leads, while video case studies are more applicable to closing new business.

Marketing Automation Services 118

Marketing Automation Services Paid Content Service Top of Funnel 118

Online Marketing Institute

MARCH 30, 2011

As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. My friends at HiveFire recently executed a content curation study of 150 marketing executives. Marcus Reply Nick Stamoulis Posted March 30, 2011 at 4:00 pm | Permalink Content is an important aspect of any marketing strategy.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40