Writing on the Web

DECEMBER 31, 2014

But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. Whatever your goals may be for 2015, we wish you a happy New Year!

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JANUARY 16, 2013

Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. Call me: 858-224-5886.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

JULY 30, 2014

The thing to know about business blogging is that it’s a continual quest to make your blog better. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. Yes, this might seem odd on a blog, which is writing by definition. Include interesting and relevant links.

Small Business Marketing 100

Small Business Marketing Business Blogging Lead Scoring Lead Ranking 100

Writing on the Web

AUGUST 13, 2014

Phone calls and lead generations. About Blogs Attracting Clients Content Marketing How to.Tips Online Marketing business blogging business blogs content marketing tips online content web marketing' So what should you pay attention to when it comes to measuring your content marketing efforts? Is it: Sales.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. 3 Tips for Better Blog Writing.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

FEBRUARY 20, 2015

You may be writing a post about the benefits of hiring an expert, such as yourself and a recruiter happens to read your blog post, this could lead to consulting work for you within that company that the recruiter works for.There’s not a lot of folks blogging yet on LinkedIn, yet.

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

Writing on the Web

APRIL 4, 2014

Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. About Blogs Content Marketing On Writing Better Writing Great Blog Content blog content blog writing business blogging content marketing with blogs'

Advertising Agencies 100

Advertising Agencies Hubspot Business Blogging Tips 100

Writing on the Web

MARCH 13, 2013

Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. In order to get the online results you deserve (leads: phones calls, emails, sales!)

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

DECEMBER 26, 2012

Outsourcing your content requirements can free up both your time and that of your staff to concentrate on aspects of your business which bring customer satisfaction and results. Your readership will increase as a natural result, which in turn leads to increased sales activity. My Business Website: Content for Customers… or SEO?

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

APRIL 13, 2016

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Avoid posting irrelevant content that can lead to spam feeds. A ssets (free). S ocial Media. Posting too much.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 27, 2010

It describes their past, present and future in a way that leads inevitably to your solution. My “world view&# on this blog has always been that if you use a blog to get found, get known and get clients for your business, you need to create quality content that markets, that works to get readers to respond to you.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JUNE 4, 2015

Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. This leads to the marketing phase and should be strategically planned out.). Then you need to write and publish an expert ebook. Trust me on this one.

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Then follow up with building trusting relationships with your readers that lead to sales.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Online Marketing Online Persuasion Attracting Clients blog content brain science business blogging neuromarketing Writing for the Web.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

MAY 26, 2010

It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? What’s the most important thing to remember when you’re writing for your business blog? I’m an affiliate.).

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

JUNE 29, 2010

“I’ve got a local business, I use Yellow Pages.&#. Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. And these people are all smart professionals, they’re not idiots, they’re all busy and profitable. lead generation. thought leadership status.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

FEBRUARY 5, 2013

This is why business bloggers who do nothing but blog wake up one day to find their new business leads are drier than a James Bond martini. I’m just saying that one marketing tool isn’t enough, even if it is business blogging. Hiring a marketing person may not be in your budget.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

JANUARY 19, 2012

(Checkout this previous blog post for Subject Line Tips ). Where did your most qualified leads come from? You should also be taking a look at the quality of your writing , especially for your blog. Business Blog Writing and Content Marketing: Come on, light my fire! Now, I’ve got to get back to my own review.

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

JANUARY 3, 2014

Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. This leads to the marketing phase and should be strategically planned out.). Then you need to write and publish an expert ebook. Trust me on this one.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

APRIL 13, 2011

I’m leading a free webinar next Wednesday April 20 at 5 p.m. ET on content marketing for coaches and other small business professionals. We’re going to discuss articles, e-newsletters, blogging, videos, and why your marketing may not be working. 3 Rules for Writing Content for Your Business Blog.

Rules 100

Rules Content Digg Press 100

Writing on the Web

AUGUST 28, 2013

Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? How many happy smiling people have you actually seen in a business meeting lately? Give me a break and some more coffee.

Business Blogging 100

Business Blogging Google Business Lead Ranking 100

Writing on the Web

NOVEMBER 4, 2010

Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Related posts: The REAL Reason I Love Blogging. Business Blogging: Blast Past the Blunders. The Real Problem: What NOT to Write About… Blog or Newsletter? Week Three: Walk Before You Run. Tweet This!

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Writing on the Web

SEPTEMBER 19, 2012

Making sure all your pins lead somewhere informative is important, especially when you’re optimizing Pinterest for content marketing. When Business Blogging Works Too Well… Content Marketing: Connect the Dots and Drive Results. Knowing how to share your content is just as important as what you share. Repin from peers.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100