Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Why You Should Consider Blogging (or Posting More Often).

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Write down why you are setting up a blog. Action item: . Action item.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Webbiquity

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Webbiquity

AUGUST 5, 2010

Struggling to increase blog traffic? Better results from social media? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. Want more comments?

Business Blogging 100

Business Blogging Tips PageRank Business 100

NuSpark Consulting

OCTOBER 28, 2011

Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. People prefer to buy from businesses that seem active online and produce helpful, quality content—not just sales messages.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Webbiquity

MAY 30, 2010

This blog post! From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Amusing, Creative and/or Just Plain Odd Blog Posts.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? What words and phrases are they searching online to find the information they’re looking for?

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Navigate the Channel

JULY 23, 2021

Do Keyword Research. While adding blog posts about specific construction projects can be fun to read, you’ll still need to do a fair amount of keyword research before you start writing. There are multiple tools available online to make this happen, but Google Ads Keyword Planner is both free and generally effective.

Paid Search Agency 65

Paid Search Agency Companies Work Management Marketing Management 65

Buffer

MAY 4, 2022

Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog. Why start a blog for your small business? If you are interested in learning more, here are some SEO tools that can help.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

BenchmarkONE

AUGUST 13, 2020

With growth comes major advantages, which is why it is crucial to have a strong online presence, no matter what business you’re in. However, if you have a small business, you will initially face several problems. One company that has growth down is Grammarly , a free online writing assistant. Author Bio.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

NuSpark Consulting

JUNE 24, 2012

With more than 40 million users Google+ is growing as a social media powerhouse. Considering Google is the largest search engine in the world it would only make sense that you create a Google+ business page. It not only increases your online footprint but gives you more credibility and exposure with potential customers.

Google 100

Google Adsense Business Social Media 100

Webbiquity

JUNE 16, 2015

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” You need to make your keywords obvious. Or quality content for customers ?

SEO 100

SEO Marketing Websites Business Content 100

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

JANUARY 20, 2021

But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. To get your answer, head to YouTube, put your keywords in the search bar and go through the videos on the results page. So, how do you start vlogging? We’ll cover that and more here.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Webbiquity

OCTOBER 25, 2010

But two great sources are blog directories and RSS syndication sites. Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g., Webbiquity B2B Marketing Blog). Blog URL (e.g., charging for inclusion). Feed URL (e.g., Share this on LinkedIn.

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

FEBRUARY 10, 2011

An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Hubspot

JULY 23, 2010

If you can include your keywords. Within a click you will have subscribers to your blog. Social Media – This seems like it should be common sense by now, but many bloggers still seem to miss out on this one. Blog Checklist. She also blogs at www.rchurt.com. Give people the option to share your content.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Publish Frequently.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

ClearVoice

MAY 26, 2022

Your business blog can: Position you as a thought leader in your industry. Increase your brand’s visibility on search engines and elsewhere online, such as on social media and guest blogs. Improve customer trust in your business. Your content can live online for decades to come.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

PureB2B

AUGUST 3, 2016

A visitor’s first encounter with your brand might be via a blog post, and they might not even land on your homepage. Give them a seamless customer experience with your brand regardless whether they’re on your blog or the main website. Try Marketing Tools Like a Slide-in CTA. Another Marketing Tool to Try: the Hello Bar.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Webbiquity

JANUARY 30, 2012

WordPress SEO – 10 Essential Actions by WP Blog Talk. Rob Cubbon details 10 best practices for optimizing WordPress content, from ideal use of keywords and plugins to sitemaps, redirects and image optimization. 11 WordPress Plugins You’ve Gotta Have by Social Media Today. WordPress Plugin Compilations and Reviews.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Industrial Marketing Today

JUNE 8, 2010

As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money. Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

PureB2B

AUGUST 3, 2016

However, as the term evolved into what we now refer to as a “blog,” its purpose and content have changed right along with its name. From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. Write great blog post headlines? Optimize blog content for search? Emulate the best corporate blogs?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Social Media. For many marketers, email is one of the most powerful tools in their inbound marketing toolbox. Share on Facebook!'

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. As a busy CEO, you likely don’t have much time. Why Online Marketing Is Important. SEO has two main parts.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Add a link that carries the part number to the shopping cart if you also have an online store or to the RFQ form on your site. Website copy optimized for keywords and phrases is how your technical audience will find you.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60