Business Blogging, Information, Linkedin and Marketing Leads

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). Heidi Cohen ).

Paid Content

Paid Content Stats Social Media Paid Search Agency

5 Family Law Marketing Ideas That Won’t Break the Budget

Go Beyond SEO

JULY 27, 2018

All of your vital contact information must be accessible and the more effortless you make contacting your firm, the better. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. What does that mean for you?

Budget Programs

Budget Programs Work Management Planning Marketing Management

5 Family Law Marketing Ideas That Won’t Break the Budget

Go Beyond SEO

JULY 27, 2018

All of your vital contact information must be accessible and the more effortless you make contacting your firm, the better. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. What does that mean for you?

Budget Programs

Budget Programs Work Management Planning Marketing Management

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

5 Family Law Marketing Ideas That Won’t Break the Budget

Go Beyond SEO

JULY 27, 2018

All of your vital contact information must be accessible and the more effortless you make contacting your firm, the better. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. What does that mean for you?

Budget Programs

Budget Programs Work Management Planning Marketing Management

4 Free Ways Law Firms Can Increase Their Online Presence

Go Beyond SEO

AUGUST 3, 2017

What makes a good blog post? Here’s a blog post we published awhile back that covers blogging and sales , but a lot of the tenants are the same. When you post a blog it needs to be informative, helpful, have a CTA, be the proper length, etc, but most importantly it needs to think like a customer. .

Ideal Customer Profiles

Ideal Customer Profiles SEO Social Media Lead Scoring

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Primary goals of marketing content in the early stages of the buy cycle There are two main goals that your content needs to achieve in the early stages.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Content Marketing’s slogan is – “Don’t pitch. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ).

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Provide multiple ways to access relevant information with minimal clicks.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management

Sales Management Pricing Price Marketing Websites

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. What marketing content you serve at each phase of the buying cycle also matters.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. There are plenty of charts and graphs too.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization

Optimization SEO Buying Cycle Web 2.0

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work. Anything you can do to help them find the right information quicker will score big with engineers. You need to move beyond the free Google Custom Search tool for websites.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. That’s good news but it also creates a credibility problem.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

A content audit is a process of mapping out the content you already have and matching it to the content you will need as determined by your marketing goals and/or new site map. According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Designing content for 1X use is wasteful.

Planning

Planning B2B Marketing Emarketing B2B

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

In the later stages, supplier Web sites and catalogs are the most important information sources. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Achinta offers his industrial clients marketing for engineers by an engineer. { in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting.

Curation

Curation RSS Web 2.0 Content Marketing

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

How to Turn Your Blog into a Lead Generating Machine

PureB2B

AUGUST 3, 2016

Generate Quality Leads. Once you’ve captured their attention, offering a suitable reward in return for their contact information is a great way to generate qualified leads. For example, you can set up an exclusive section on your blog that provides in-depth insights on concepts already tackled in regular blog posts.

Lead Generation

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { Thank you for a very informative post. I will visit this blog regularly. Your article with the examples helped me see it clearly. Achinta Mitra July 9, 2010 at 10:32 am I’m glad you found my post helpful.

Features

Features Web 2.0 Planning Work Management

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. They prefer to consume information at their convenience and in their preferred format.

Social Media

Social Media Social Marketing Media Planning

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. How can you accomplish all that?

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

there are four key steps involved in creating customer solutions marketing that demonstrate how you can create value in the context of the customer’s problem. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Be a ruthless editor – business owners and product developers are passionate about their offerings. Harness that power by gathering all the information and then editing the material into cohesive content. They can wax eloquently and endlessly about their solution.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

APRIL 27, 2012

According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? What is a Landing Page?

Landing Pages

Landing Pages Paid Search Agency Inbound Marketing Lead Capture

8 Inbound Marketing Hacks Your B2B Company Should Be Using

SmartBug Media

NOVEMBER 16, 2022

LinkedIn groups are another place to share and cultivate ideas and engagement through curation and commentary. Invest in Your Blog. Blogging should be an integral component of your inbound marketing strategy, period. Increase outbound links to high-ranking pages. Ideally, you should be part of the conversation.

Inbound Marketing

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. LinkedIn ).

Stats

Stats Webinar Metrics Marketing Strategy Marketing & Strategy

The Ultimate Inbound Marketing Glossary

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. The foundation of inbound marketing is content.

Inbound Marketing

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads

Why Content Distribution is the Perfect Marketing Strategy

Valasys

FEBRUARY 17, 2020

This information can help you assess the impact of each piece of content. Thereafter, the marketers can update, re-write or erase their pieces of content. Marketers can help you post on forums & communities like Reddit or Quora. Content published on the blog can also be repurposed & republished.

Distribution

Distribution Planning Marketing & Strategy Marketing Strategy

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

SEPTEMBER 26, 2013

When referred to in the context of inbound, it’s looking at the data of one’s marketing initiatives (website visitor reports, social, PPC, etc.), analyzing the trends, and developing actionable insights to make better informed marketing decisions. An individual or group of people usually maintains a blog. Need an example?

Inbound Marketing

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services

Best Practices for Adding Medium to Your Blog Strategy

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. As with most marketing channels, consistency is key.

Advertising Mediums

Advertising Mediums Paid Search Agency Practices Ads

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. Do they ask for information that you feel is irrelevant to your intent? What’s the solution? How did they find your site?)

Traffic

Traffic Lead Scoring Lead Ranking Top of Funnel

Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

JUNE 4, 2011

Site visitors from your blog are more receptive to giving up their contact information in exchange for more valuable content that is locked behind registration forms on your Website. When industrial marketers have a singular focus on lead generation, there is a tendency to neglect lead nurturing.

Inbound Marketing

Inbound Marketing Lead Generation Top of Funnel Lead Scoring

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. In order for your leads to become customers, the leads you generate need to actually want to hear from you.

Lead Ranking

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads

The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

JULY 10, 2018

There are two main channels you should focus on: LinkedIn Ads. Facebook Lead Ad. LinkedIn Ads. It’s no surprise that LinkedIn, the go-to B2B social network, has above-the-board figures when it comes to B2B social media conversion. The tactics you use on LinkedIn need to: Audience targeting based on buyer persona.

Paid Content

Paid Content Lead Ranking Lead Scoring Lead Gen

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

DECEMBER 2, 2014

Organic search leads have a 14.6% for outbound marketing leads. 15 Social Media Marketing Stats. 85% of B2B buyers believe companies should present information via social networks. Marketing Land ). 8% use LinkedIn. 70% of marketers used Facebook to gain new customers. Real Business Rescue ).

Social Media

Social Media Statistics Paid Search Agency Social Marketing

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), analyzing the trends, and developing actionable insights to make better informed marketing decisions. Want to learn marketing analytics? 6) Blogging. 7) Business Blogging.

Paid Content

Paid Content Sales Management CMS Development Work Management

Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

OCTOBER 3, 2019

An API allows an application to extract information from a service, and use it for another application, or analysis. Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses.

Paid Content

Paid Content Top of Funnel Work Management Marketing Management

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

5 Family Law Marketing Ideas That Won’t Break the Budget

Webinars

Trending Sources

5 Family Law Marketing Ideas That Won’t Break the Budget

Webinars

5 Family Law Marketing Ideas That Won’t Break the Budget

4 Free Ways Law Firms Can Increase Their Online Presence

Variety of Content is the Key in the Early Stages of the.

How to Use a B2B Blog to Win Customers and Influence Prospects

Focus on Content in B2B Marketing

The 6 essential rules of a website redesign – Ignore them at your.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Using Content to Move Prospects Forward in the Sales Cycle

Creating Relevant B2B Marketing Content: Walk the Talk

Deconstructing the Four Stages of the Industrial Buy Cycle

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

5 Things Industrial Marketers Must Do to Attract Engineers and.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Content Auditing and Mapping it to the Industrial Buy Cycle

7 “Rs” for B2B Marketing Content Planning

How Relevant Marketing Content Helps B2B Branding

Content Creation Made Easy

Is Content Curation an Easy Way for Content Marketers to Do More.

7 Strategies for Using Content to Market Industrial Products

How to Turn Your Blog into a Lead Generating Machine

Translate Features into Benefits if You Want Your Marketing.

Have Digital Marketing and Social Media Killed the Industrial.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Can Industrial and B2B Marketers Learn Creative Problem Solving.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Why Landing Pages Are an Indispensable Part of Marketing

8 Inbound Marketing Hacks Your B2B Company Should Be Using

199 Digital Marketing Stats to Drive Your Marketing Strategy

The Ultimate Inbound Marketing Glossary

Why Content Distribution is the Perfect Marketing Strategy

The 45 Inbound Marketing Terms You Should Know [Glossary]

Best Practices for Adding Medium to Your Blog Strategy

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Blogs for Lead Generation Using Inbound Marketing

What Not To Do For Better B2B Customer Relationships

9 Lead Generation Mistakes Marketers Need to Stop Making

The Best B2B Lead Gen Campaigns for Every Channel

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

The Ultimate Dictionary of Marketing Terms You Should Know

Digital Marketing Terms – 60+ Terms Explained and Simplified

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