Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Make sure there are well-established guidelines for employees to participate in social networks. It is not about you: Shift the focus from you to them.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JULY 22, 2008

What I’ve realized in following the book’s simple guidelines is that drawing actually helps your brain work better. The idea in the book is to utilize basic drawings to illustrate plans, concepts and complex things in really easy-to-follow ways.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Hubspot

JUNE 23, 2011

However, you might be all too familiar with the pressure that comes with blogging: the pressure to come up with remarkable and appealing content on a regular basis. If this pressure is what’s holding you back, look no further, because here are some easy and helpful tactics to overcome your writer’s block. Entertain them.

Tips 28

Tips Opinions Statistics Ideal Customer Profiles 28

Hubspot

APRIL 6, 2012

Unlike blog posts, ebooks are high-commitment pieces of content because of their length, so you need to make sure you're demonstrating the value up front in a compelling way. For instance, one HubSpot ebook is titled 15 Business Blogging Mistakes & Easy Fixes with the subtitle, "How to Fix the Most Common Blogging Bloopers."

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

AUGUST 17, 2012

I'm very passionate about mentoring talent and setting young marketers up for success, so to help you build a top-notch marketing internship program, check out the following guidelines HubSpot uses for our own intern program. Good intern managers see each semester as a lifecycle with a solid beginning, middle, and end.

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

SEPTEMBER 17, 2018

2017 saw video rise to the top of your marketing tactic list. In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. These videos can also be used by your sales and service teams as they work with customers. The Video Creation Process. Form a process.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

SEPTEMBER 26, 2013

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. An individual or group of people usually maintains a blog. Business Blogging. Bottom of the Funnel. Yes, there will be debate on the imperative-ness of these terms.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

KoMarketing Associates

MAY 2, 2017

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Hubspot

MARCH 30, 2012

Number 8 on the list reads "Score & Prioritize Your Leads for Sales," which could be a blog post in itself -- and hey. This will help make your list more manageable. Do your own analysis to determine best practices for your business blog. As we mentioned before, list posts can easily become unwieldy.

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

ClearVoice

JUNE 13, 2022

What does it take to create and manage a successful blog? Here are the ten key factors that define the best blogs and how you can emulate their success. Successful blogs have clear strategies and goals. Keyword strategy is a critical element of a successful business blog. How do you do that?

Business Blogging 52

Business Blogging Paid Content Business SERP 52

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. Un-clog your blog. And why not? Wait a minute. encourage you to restrain your enthusiasm.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

AUGUST 8, 2014

.” HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. ” The data makes a strong case for blogging frequently.

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

Hubspot

FEBRUARY 6, 2012

Whether due to lack of clarity in your own head about the style with which you want to write, or disjointed communication across the content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging and an incoherent brand experience. Section 3: Personas.

Template 28

Template CMS Development Content Rules 28

Single Grain

FEBRUARY 15, 2023

Google’s Search Quality Rating includes this issue in their “Needs Met Rating Guideline” which provides a scale from FailsM (Fails to Meet) to FullyM (Fully Meets): Needs Met Rating Guideline And there can be multiple search intents for each phrase. Owned Media: This is media that a company owns and manages itself.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Paid Search Agency 59

ClearVoice

APRIL 2, 2021

Here are the most common evergreen content requests we freelancers see here at ClearVoice: Top of Funnel (TOFU). Blog posts. Middle of Funnel (MOFU). Blog posts. Bottom of Funnel (BOFU). Blog posts. ” So which evergreen content types does Moreno produce most for his business? Explainer Videos.

Top of Funnel 103

Top of Funnel Content Work Management Lead Ranking 103

Hubspot

MARCH 10, 2016

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. 8) Bottom of the Funnel. 1) A/B Testing. So, “bottoms up,” I suppose.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

MAY 5, 2022

For SaaS companies, content is particularly valuable, because it plays a vital role in forming the relationships you need with your target audience to ensure long-term subscriptions and repeat sales. Unfortunately, finding the time to write and manage a successful SaaS blog can be challenging for a business leader.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 59