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10 Ways to Generate More Leads from Your Business Blog

The Point

The best way to convert organic blog visitors to subscribers is to write great content. But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. Email all new blog content to your marketing database.

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17 Google Marketing Tools You Should Be Using

Hubspot

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. But Google is more than just a search engine.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Blogging: for any new business blog, traffic typically starts out modest but grows over time. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Like a blog, each social media account is an appreciating asset.

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Engage Your Blog Readers with Meaty Content

Writing on the Web

Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Good business blogs – the ones that have large readership – are like good restaurants. Not only do you need to have great content, but you need to present it in the right way.

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Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Sitemaps help the search engines more fully and accurately index a website or blog. Social media. Clean code.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors.

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12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

If you want to make it easy for readers to share your blog posts socially—but find social media sharing tools such as ShareThis overkill because of the overwhelming number of options they present—here are simple code snippets to create custom sharing buttons for the most popular social networking sites. Post on Google Buzz.