Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. It’s a year old but the information is still useful.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

JUNE 23, 2011

What are their most pressing problems at work? Tweet or post your desired blog topic on Facebook for feedback/ideas. Free Ebook: 13 Business Blogging Mistakes & Their Easy Fixes. Learn How to Correct Common Business Blogging Mistakes. Download this free, 30-page blogging ebook today!

Tips 28

Tips Opinions Statistics Ideal Customer Profiles 28

Hubspot

JULY 27, 2010

This armada spans dozens of blogs, Twitter profiles, YouTube and more recently, Facebook. We were able to ask Karen a few key questions about business blogging as preview ahead of her participation at Connected Marketing Week : What is the most important thing a company new to blogging should do?

Business Blogging 28

Business Blogging Blogger Google Webcast 28

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. On Facebook? Video has absolutely dominated social. Why is this important?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

B2B Marketing Zone Posts

AUGUST 3, 2010

Why B2B social media is about making love, not war - B2B Marketing Online , July 28, 2010 Ever wondered why Facebook has a ‘like’ button, but not a ‘dislike’ button? But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. m all about helping customers.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

JUNE 27, 2013

In the soon-to-be-released 4th edition of The New Rules of Marketing & PR , David Meerman Scott (best-selling author and HubSpot Advisor) added a whole new section about newsjacking that got us thinking about our own blog''s newsjacks. On our blog, we often try to newsjack stories that could inform, and/or help marketers.

Press 28

Press Content Analysis PR 28

Moz

MAY 6, 2019

When it comes to the art of the perfect blog post title, HubSpot did some research and looked at how our own titles have performed. Here are the consistent principles that were found: The ideal blog post title length is 60 characters. Headlines between 12 and 14 words are liked most often on Facebook. Probably not.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

MARCH 1, 2012

In HubSpot's case, for example, the 'Case Studies' section of the navigation is a clear indication of content. For example, when clicking through the 'About Us' section of HubSpot's navigation, you reach this page that contains 'News,' and the 'Press Room,' both of which house content you would want to index in your analysis.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Hubspot

JULY 17, 2012

With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers.

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Hubspot

MAY 9, 2012

Let's take a random CTA from HubSpot's website as an example: This call-to-action to subscribe to our blog promises the visitor that he or she will receive email updates of HubSpot blog content, and that content will cover all inbound marketing topics like SEO, blogging, social media, and the other topics listed in the copy above.

Landing Pages 28

Landing Pages Click Rate Inbound Marketing Sales Cycle 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

But I think there are 3 more ROIs out there where you can build a great business case with Social Media. The 9 Worst Ways to Use Facebook for Business , October 21, 2010 Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. Which leads me to my next ROI ….

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

OCTOBER 24, 2012

Yesterday, we published a blog post, " 12 Revealing Charts to Help You Benchmark Your Business Blogging Performance." The graphs came from a new ebook, Marketing Benchmarks From 7,000 Businesses , which contained benchmarking data about business blogging. Sometimes, the numbers just speak for themselves.

Buyer Personas 28

Buyer Personas Advertising Benchmark Content Mobile Marketing 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

OCTOBER 9, 2012

And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry. First, business blogging helps you in respect to search engine optimization (SEO). 6) Inbound Marketing.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Hubspot

FEBRUARY 11, 2013

Just assume you know which social networks your audience populates, even if they're actually way more active in an industry specialized social network than, say, Facebook. 9) Post something to your Facebook business page every five minutes. Isn't that how you get maximum visibility through Facebook's EdgeRank algorithm ?

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28