Webbiquity

APRIL 10, 2018

But how can B2B marketers most effectively achieve those results? And communicate the business benefits? LinkedIn Pulse ). Within the next two years, 49% say an increased business focus on lead quality (rather than volume) will help them improve on their ability to deliver on marketing objectives. And measure them?

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Writing on the Web

MARCH 13, 2013

For small businesses, it’s often the owner or an employee who takes charge of producing and updating the website and blog content. If your content is written by someone who’s not a professional freelance writer and isn’t trained to effectively write for the web, it’s usually fairly obvious. And that can often be a poor decision.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). LinkedIn, 187 million active users. If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest.

Social Media 100

Social Media Social Marketing Media Business 100

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation. Find him on Twitter & LinkedIn. He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

JUNE 16, 2020

For instance, if the reason for starting your blog is to increase the number of enterprise leads you earn, all of your content should support this goal. Having a clear purpose will also help you fill in some of the blanks for the rest of your blogging strategy, like distribution and topic research. Conduct keyword research.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Go Beyond SEO

JULY 27, 2018

Marketing can divert resources and costs for a family law firm. More and more people are looking to sites like LinkedIn and Facebook for reviews on firms and recommendations. That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Albacross

MARCH 19, 2019

The internet has created the most effective commerce model in history. With the knowledge of how to get traffic to a website and market effectively online, you can be within reach of people who are actually searching for your products or business model. Start a Blog. Advantages of Marketing Your Product on the Internet.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

NuSpark Consulting

OCTOBER 24, 2011

From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective. Replace ABC with ABH (Always Be Helping). Social media provides sellers the opportunity to interact with a range of customers, partners and prospects to discuss industry news, business issues, solutions, etc.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Go Beyond SEO

JULY 27, 2018

Marketing can divert resources and costs for a family law firm. More and more people are looking to sites like LinkedIn and Facebook for reviews on firms and recommendations. That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Go Beyond SEO

JULY 27, 2018

Marketing can divert resources and costs for a family law firm. More and more people are looking to sites like LinkedIn and Facebook for reviews on firms and recommendations. That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Writing on the Web

AUGUST 2, 2010

I believe this is important stuff for any professional who wants an effective online presence. It has significance for you if you’re trying to create content for your own business. The most effective content marketing occurs with a mixture of both rational and emotional tactics. Share this on LinkedIn.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. 19% of startups use blogs for marketing. (

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Ranking 72

Writing on the Web

APRIL 18, 2011

This is what makes web pages, e-newsletters and blogs effective. They’ll be an opportunity to get your questions answered, and I’ll be providing lots of good resources to help you save time with low cost tools and tips. Blog this on Blogger. Share this on LinkedIn. Download a report.

Content Marketing 100

Content Marketing Work Management Digg Content 100

PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Database Marketing ) to other resources on your site.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

SEPTEMBER 13, 2010

You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle. You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. I hope it helps. The Benefits of Business Blogs for Marketing. Sure it was.

Business 28

Business Work Management Lead Ranking Lead Scoring 28

Industrial Marketing Today

MAY 14, 2010

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Database Marketing ) to other resources on your site.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

APRIL 26, 2010

The old ways of pushing out content is no longer effective. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Brand awareness.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

SEPTEMBER 27, 2013

If you''re looking to spruce up your inbound marketing knowledge, or you''re hoping to take a new employee (or your boss -- cough cough) to school on inbound, this is a great resource for you. This ebook shows you how to implement a strategy that helps you create relevant, stellar content. Lesson 3: Business Blogging.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Integrated B2B

NOVEMBER 6, 2013

These unfortunate blogs were usually started by enthusiastic marketing departments keen to display a vibrant corporate culture—a more human side of the company—to stakeholders in an attempt to build trust and engagement. That’s a great aim, but there are many challenges and pitfalls to using blogging in business contexts.

Paid Search Agency 40

Paid Search Agency Companies Blogger Work Management 40

Hubspot

MAY 24, 2010

However, in order to build a successful blog , a blogger must stay committed, which is why Ali's tips to stay motivated come in handy. Marketing Takeaway: Success takes time, even with blogging. Her advice includes becoming an industry resource, engaging the community, expanding beyond your wall, and lightening up.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn. Now, are you ready for a treasure trove of LinkedIn tips?

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. He sent me back to find out why practitioners didnt know how to use the resources effectively.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. He sent me back to find out why practitioners didnt know how to use the resources effectively.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JULY 24, 2008

What you are looking for is anything that clearly does not work properly or effectively , such as: Workarounds: Things people do that the process, tools and facilities obviously were not designed to accommodate, e.g. extra manual worksheets that are maintained because the computer reports dont do the job. Blogs & Technology.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. According to SirrusDecisions research, the B2B buyer receives 20.3 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Directive Agency

MAY 24, 2017

To make sure you blog topics are relevant, always do your research. See what other sites and blogs are saying. Focus on business blogs that offer the same services and products you do. In the case of B2B marketing , reading blogs by and for B2B marketers is a great place to start. Always Be Doing Keyword Research.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Hubspot

FEBRUARY 17, 2011

Why understanding and finding your industries influencers is key to your blogging success. We dive into some of Tamar's Favorite social media resources. In other words there is more to social media than Facebook and Twitter and LinkedIn. Come bearing gifts and helpful advice. Must See Social Media Resources.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28