Hubspot

DECEMBER 10, 2010

Twitter also allows you to pick from three different Twitter sharing buttons that count your ReTweets straight from each blog post, thus encouraging people to keep sharing. Our policy at HubSpot is to let everyone comment on our blog articles and create an open space for authentic conversations. Connect with HubSpot :

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Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

MAY 24, 2010

A simple post, yes, but there are definitely quite a few gems on her list. Marketing Takeaway: Those who have mastered social media understand the tools and its best practices. Photo by Mike Baird Webinar: Advanced Business Blogging Learn how to build your business blog into an inbound marketing machine.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog?

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

AUGUST 11, 2013

Here''s what it will look like: As an inbound marketer, I am absolutely thrilled. This seems like a huge win for marketers who are truly trying to provide unique, valuable, and comprehensive content. Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot ).

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Google Inbound Marketing Copyright Paid Search Agency 28

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Creating remarkable content is crucial for any Inbound Marketing strategy, but there is no formula for success.

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Bundling Content Webinar Metrics Hubspot 28

Hubspot

NOVEMBER 9, 2011

Writing exceptional blog titles is something of an art form. In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views. Example: " 101 Signs You're an Inbound Marketer ". Use words that are strong and definitive.

Marketing Automation Services 28

Marketing Automation Services Keywords Hubspot Impressions 28

Hubspot

JUNE 10, 2011

Steve argues that being in a social platform like Tumblr is more important than having old blog posts, but this is definitely not a best practice for businesses. Old content, or " evergreen content " as we like to call it at HubSpot, can be a valuable lead generation tool. Free Download: Better Business Blogging in 2011.

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Hubspot

SEPTEMBER 27, 2013

That’s why we perused our brand spankin'' new Marketing Library -- which is now free and available to everyone -- and created an inbound marketing syllabus so you can have a successful transition from summer to fall. Inbound Fundamentals: Attracting Website Visitors. Lesson 3: Business Blogging.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. 3) Product Blog Content.

Top of Funnel 28

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Hubspot

DECEMBER 1, 2014

Well, it took me a while (and it''s by no means done yet), but we now have the Inbound 50: The Top Marketing Blogs list. I hope it will become the definitive (and dynamic) list of top marketing blogs on the internet. Inbound Marketing Blogging' What precipitated that shift?

Internet Marketing 28

Internet Marketing Planning Inbound Marketing SEO 28

Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

Email Marketing 28

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Hubspot

JANUARY 2, 2013

Now, depending on what software you're using to measure all of these things, they may be bucketed slightly differently, but these definitions are pretty common across most tools you'll encounter. For example, we might learn that someone came to HubSpot.com by searching the keyword phrase "inbound marketing." Pretty vague, eh?

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Hubspot

JUNE 4, 2013

If I had to boil down the definition of high-quality content into one phrase, it''d be " content that provides value." For many of us at on the marketing team at HubSpot, one of these happens to be BuzzFeed. The thing is, a site like BuzzFeed is in the business of entertainment. Super vague, right? Make It Relevant.

Lead Scoring 28

Lead Scoring Lead Ranking Content Thought Leadership 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

MARCH 30, 2012

In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap. It's unfortunate, but definitely understandable. Do your own analysis to determine best practices for your business blog. Connect with HubSpot :

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

MARCH 6, 2014

No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. And it''s not just B2C companies -- B2B companies are investing serious time into the design of their business blogs, too. Check out their blog on HubSpot''s COS! 3) SparkReaction.

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Hubspot

AUGUST 25, 2014

First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Everyone makes mistakes, and we''re here to make the transition to inbound marketing success a little easier for you.

Inbound Marketing 28

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Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

OCTOBER 9, 2014

You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. Audience Definition Strategy. Now, let''s dive into the solution. 2) What''s So Awesome About the Google Display Network (GDN)? Audience Membership Duration.

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Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

AUGUST 21, 2017

but definitely shouldn't. Check out how Sam Mallikarjunan , Executive Strategist at HubSpot, uses his background photo: 3) Add a ProFinder Badge to your profile. Here's how HubSpot's Company Page currently looks: 20) Create targeted LinkedIn Showcase Pages. What Is LinkedIn? About LinkedIn.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 9 Lead Generation Mistakes Marketers Need to Stop Making. 3) You aren't using your blog to generate leads.

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Hubspot

DECEMBER 30, 2011

Your website is the hub of your inbound marketing efforts. It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. Look for a good upward trend over time, or in conjunction with specific marketing campaigns.

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Hubspot

SEPTEMBER 17, 2018

It’s no longer just one piece of your overall marketing plan. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Use HubSpot Video or Loom to record yourself recapping an important meeting or giving personalized recommendations.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JUNE 7, 2010

B Blog - This is short for web log or weblog. Blogs are usually maintained by an individual or group of people. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material such as photos or video. Connect with HubSpot :

RSS 28

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B2B Marketing Zone Posts

NOVEMBER 2, 2010

Marketing Automation vs. Inbound Marketing , October 21, 2010 If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Curation is the most important part of online marketing that no one is talking about.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

JUNE 30, 2011

We say it all the time: the foundation of inbound marketing strategy is remarkable content. Because remarkable content gets consumed and shared, which ultimately helps to achieve your business' marketing goals. And who doesn't want more inbound links? Learn How to Correct Common Business Blogging Mistakes.

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Linkbait Content Inbound Marketing Hubspot 28

B2B Marketing Zone Posts

AUGUST 3, 2010

Ben & Jerry’s Drops Email Marketing In Favor of Social Media - Hubspot , July 14, 2010 Ben & Jerry’s Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. Daily Clicks. BC: That’s true.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

JUNE 23, 2011

What the Consumer Engagement Cycle is and how you can leverage it through inbound marketing. How Social Fresh leverages outside experts for content marketing. I'm in booking mode for new guests for Inbound Now! What inbound marketing or social media mastermind would you like to see me interview next?

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Hubspot

FEBRUARY 6, 2012

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. How do you spell words in your industry that don't have a definitive spelling? Connect with HubSpot : What do you abbreviate? Would you type "a.k.a."

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Hubspot

OCTOBER 4, 2011

Regularly coming up with awesome content ideas is one of the toughest challenges business bloggers and inbound marketers face. Oftentimes, coming up with the blog article idea itself is half the battle. We have a funny feeling you'll come up with something great to blog about by the time you finish reading this post.

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Hubspot

JANUARY 13, 2014

We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Have fun diving in to this glossary of terms -- and if we missed any, leave your definitions in the comments below! Experimental Content.

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Top of Funnel Content Marketing Planning Content 28

Hubspot

FEBRUARY 22, 2012

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. Connect with HubSpot :

Business Blogging 28

Business Blogging Lead Scoring Lead Ranking Business 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics.

Paid Content 28

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