Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. Not watching the backend results: look at conversion rates with sales and ultimate ROI.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. As well, we received a large amount of anecdotal feedback about how great the content was.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel. So what’s a marketer to do?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Share your thoughts, post a comment.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Hubspot

FEBRUARY 1, 2012

They don't focus on an industry standard click-through rate (CTR) or a generic cost-per-lead (CPL) goal. If so, why do you like to manage it, and how do you prevent burn-out? While your paid search manager needs to be an expert on all the latest trends and nuances within search, this person also needs to be creative. Creativity.

Paid Content 28

Paid Content PPC Paid Search Agency Cost per Lead 28

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 19, 2010

The funnel is a useful way to analyze the rate at which we are capturing and managing demand. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Marketers sell stuff and sales people market stuff. To our customers there is no funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

OCTOBER 7, 2010

Thermometer Close In the Thermometer Close, you ask a prospect to rate their level of interest on a zero-to-ten scale. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Zero means the prospect has no interest at all, and ten means they have already decided to buy.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 1, 2010

Lists became “tired&# as response rates drops. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Not just a little more, we sent tons of email and cold calls and then we added even more. Cross-sell.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Step 4: Identify or create valuable content and offers.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Directive Agency

JULY 7, 2017

Yes, you want to maximize the visibility of your brand, but you don’t want to burn money doing so. As opposed to 1-1 tracking campaigns like PPC, attributing marketing wins to content can be tough. In PPC, it’s easy to see where you are spending your money and where it’s working/wasteful.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Single Grain

DECEMBER 8, 2020

You might have heard of Inbound, Brand, Social Media, and Content Marketers. A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. What Is a T-shaped Marketer? 6) Learners.

Marketing Analytics Tools 134

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 134

Marketing Insider Group

OCTOBER 12, 2010

The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. This translates to a dismal right party connect rate of 1 to 1.5%. Maybe, 10 to 15% of the connects, at best.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Single Grain

JULY 9, 2021

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. Right before the COVID-19 pandemic, the U.S. Final Thoughts.

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Single Grain

FEBRUARY 24, 2020

Social media, videos, ads, email lists, getting backlinks, more social media…. Since everyone is getting inspiration from others, ultimately, they’re doing the same things and cluttering our social media feeds with the same type of posts. Finding new ways to promote your content doesn’t have to be a chore or burn you out.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Outbrain

MARCH 24, 2020

We’ve waded through the fantasy and the reality and answered the burning questions about affiliate marketing and what it means to join a billion-dollar industry mostly conducted by people like you, sitting at home in front of their computers (maybe even in their pj’s!). But PPC is an important and powerful tool for affiliate marketers.

Paid Content 34

Paid Content Cost per Acquisition CPA Paid Search Agency 34

Single Grain

FEBRUARY 24, 2020

Social media, videos, ads, email lists, getting backlinks, more social media…. Since everyone is getting inspiration from others, ultimately, they’re doing the same things and cluttering our social media feeds with the same type of posts. Finding new ways to promote your content doesn’t have to be a chore or burn you out.

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

Marketing Insider Group

JULY 27, 2010

In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 8, 2010

Each month they send a “ trend briefing ” where they creatively name and document a massive trend from anywhere in the world. There is a link between understanding trends and being innovative…And I couldn’t agree more! Both buyers and sellers remain anonymous, while a feedback system enables participant ratings. #65.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Each month they send a “ trend briefing ” where they creatively name and document a massive trend from anywhere in the world. There is a link between understanding trends and being innovative…And I couldn’t agree more! Both buyers and sellers remain anonymous, while a feedback system enables participant ratings. #65.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Content Marketing Institute

NOVEMBER 6, 2017

It worked well, but when we tried data and stats in infographics and reaching out to share the infographics with our personalized custom description for each website, the response and success rate just exceeds all of our past results and expectation. if your niche is social media, focus on a single platform that’s hot). Data/research.

Webinar Metrics 110

Webinar Metrics Top of Funnel SEO Budget Programs 110

Hubspot

DECEMBER 17, 2013

If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? Q: I have a pretty limited search budget -- should I spend it on social PPC or Google PPC? I bet you have some questions. Where do I start?

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Convince & Convert

SEPTEMBER 21, 2010

There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). More so than any other event I attend, SXSW is conference roulette. I’ll write about that soon.

Social Media 128

Social Media Media Paid Content Conference 128

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 148

Twitter CRM Business Paid Search Agency 148

Hubspot

AUGUST 7, 2018

Where is the first place you go for expert advice or an answer to a burning question? Social Media. While social media is a relationship building tool, it can be used to promote content. Pay-per-click (PPC) helps you get your content in front of new audiences through targeted, paid advertisements. Social Media Content.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101

Hubspot

FEBRUARY 11, 2013

Social Media Marketing. 1) Don't bother with maintaining a social media presence. Just completely ignore the fact that, a ccording to Pew Research Center , 69% of adults use social media. 3) Don't reply to your fans and followers in social media. Social media takes up way too much time, anyway. Who isn't?

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28