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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. The earliest CDPs actually bundled the database building capability with an application. This has been called ‘composable CDP’ although it’s not really the right use of the term ‘composable’. That's odd; people ask me those questions all the time.

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E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

Depending on the company, discounts can: Cheapen the value of the brand in customers’ eyes, negatively impacting long-term customer retention. Most brands should avoid discounting except during a first purchase or for big holidays or events such as Black Friday. Condition the customer. Train customers to wait for discounts.

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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. When you hear the term “pricing strategy”, it’s simple enough to think immediately of discounts.

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Why and How to Send A Personalized Discount Email

SendX

Sending a personalized discount email is one great way to stand out from the crowd, and it has incredible long-term benefits. Drastically increases likelihood of purchase Shoppers’ expectations have skyrocketed in the past couple of years. Amount of purchases. Time of purchases. Let’s dive in! Buying frequency.

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The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment

Launch Marketing

The situation calls to mind Atul Gawande’s The Checklist Manifesto, which describes how, from operating rooms to aircraft cockpits, organizations use checklists for mitigating and managing complicated conditions. Though price is sometimes paramount, expenditure timing and conditions are also crucial factors.

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23 Stunning Sales Promotion Examples To Crush Your Sales

Optinmonster

Sales Promotion Definition: Sales promotion is a short-term marketing strategy that aims to stimulate sales and increase consumer demand for a product or service. Sales promotions are special incentives businesses offer to encourage customers to purchase their products or services. This can increase sales in the short term.

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How to Create a ‘Frequently Bought Together’ Offer in WooCommerce

Optinmonster

Do you want to show frequently purchased together offers on your site? In this article, we’ll explain how to create frequently purchased together offers on your site, step by step. Why Frequently Purchased Together Offer Works. Creating a ‘Frequently Purchased Together’ Offer.