CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way
Customer Experience Matrix
APRIL 26, 2024
It’s eleven years since the term “customer data platform” appeared in 2013. The earliest CDPs actually bundled the database building capability with an application. This has been called ‘composable CDP’ although it’s not really the right use of the term ‘composable’. That's odd; people ask me those questions all the time.
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