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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. What are pricing strategies in B2B e-commerce?

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Ultimate Pricing Power Part IV: THE FINAL STEPS TO A SUCCESFUL PRICING STRATEGY

Mereo

Previously we laid the groundwork for an effective pricing strategy , setting goals and gathering key inputs. Now it is time to take the final steps toward your ultimate pricing power. Pricing affects external AND internal behaviors. The issue becomes how your pricing model affects your sales team compensation plan.

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Ultimate Pricing Power Part III: THE GROUNDWORK OF EFFECTIVE PRICING STRATEGY

Mereo

I recently shared the key elements that make for an effective pricing strategy and who should be leading this. Yet actually taking the steps toward creating an effective pricing strategy can be daunting. Emotions can rear their heads and lead decisions astray. Are you ready to set the groundwork?

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Ultimate Pricing Power Part II: UNLOCK YOUR POWER WITH 4 KEY PRICING PRINCIPLES

Mereo

Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success. Pricing can be a highly debatable, emotional subject, both internally and externally,” Minda Marshall, VP of Business Development, said.

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Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Moz

Yep, you got it: the MozCon 2019 Video Bundle is available for your purchasing and viewing pleasure! Get the MozCon 2019 video bundle. Tell me about the video bundle! For the rest of us, the video bundle lets us enjoy the presentations at our own pace. share with your team.

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9 Best WordPress CRM Plugins to Improve Sales in 2023

Optinmonster

CRM plugins turn your WordPress website into a lead generation and client management system. These tools are designed to keep track of lead generation and client communications throughout the customer journey. Leads will come in through your WordPress contact forms. Do you need help picking a WordPress CRM plugin?

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How marketers can use cognitive biases to influence customer decisions

Martech

As a marketer, you can yield more influence by understanding how your customers’ behaviors are influenced by cognitive biases and psychological processes that lead to better — and sometimes worse — decisions. Yes, the new option was priced the same as the digital and print version, but it didn’t include access to digital content.

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