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Average Order Value: Definition, Formula, & 8 Ways to Skyrocket Your AOV

Optinmonster

AOV is a crucial metric for any ecommerce business owner or marketer. This number is a helpful benchmark for future sales periods and can also help you assess and improve your marketing campaigns. Why AOV Matters AOV plays a vital role in understanding customer behavior and optimizing your pricing and marketing strategies.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?

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How To Prepare for Black Friday and Cyber Monday Marketing

Optinmonster

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

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[Announcement] FREE Done-For-You Black Friday Popups (plus 20 others for Cyber Monday, Giving Tuesday and New Year’s, too!)

Optinmonster

These high traffic days are golden opportunities to generate massive amounts of sales in a short period of time. Black Friday Marketing Campaigns Perhaps the most important of the Q4 holidays, Black Friday is the day shoppers have been waiting for all year long! We don’t want that to happen to you.

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How To Upsell: 15 Upselling Tips & Examples To Boost Revenue

Optinmonster

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The goal of upselling is to increase the overall value of the sale and generate more revenue for the business while also providing additional benefits or features to the customer. And you can also offer better deals for early renewals.

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Black Friday discounts: 7 clever ways creators can use discounts to boost sales this season

ConvertKit

But discounting isn’t only about price—in fact, two other factors—urgency and status—are far more likely to drive customers to open their wallets. Urgency helps drive new customers. Most discounts aimed at new customers rely on urgency or loss aversion. Even small discounts can have significant effects.

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How B2B marketers can help sales overcome customer indecision

Martech

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. The xx% discount urgency play: “This deal is only good for this quarter.”

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