The Point

NOVEMBER 27, 2018

And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. DK) Oktopost is a B2B social media management platform that enables marketers to build, measure and execute a social media strategy that caters to the specific needs of B2B marketers.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 203

The Point

FEBRUARY 27, 2018

Of these, GDPR is the most far-reaching in that it not only impacts email communication (the focus of CAN-SPAM and CASL) but also the way companies gather, store, protect, share, and utilize personal data. Simply cloning your CASL program for EU leads and contacts will give you a great starting point for building out a GDPR program.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

The Point

JANUARY 7, 2020

Build foundational programs that scale easily. can be accelerated quickly with additional spend (within limits, of course) and, moreover, help create a building block of early-stage leads that can nurtured throughout the year to convert before year-end. Start building your ABM program early. The lesson?

Account Based Marketing 130

Account Based Marketing Top of Funnel Demand Generation Agencies Paid Search Agency 130

The Point

JULY 17, 2017

IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts. FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase. But that’s exactly the kind of information buyers want.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

The Point

APRIL 26, 2018

Two, since the buying process involves many more people, you can’t just retarget the one person who was on a webpage. Between DSPs, DMPs, site personalization engines, marketing automation systems and CRMs, marketers now have access to platforms that can take in massive amounts of data and then action off that data in an automated fashion.

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

The Point

JUNE 20, 2018

Can a company make do with less than the careful planning, audience definition and profiling, sales enablement, executive buy-in, personalized content, and dedicated technology typically required of a successful ABM initiative and still make it work? Which, in turn, begs the question: are there shortcuts to ABM? Alas, no.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel Cost per Lead 168

The Point

NOVEMBER 13, 2018

In July of 2018, California passed its own digital privacy law that mimics many of the same regulations present in GDPR, including rules empowering consumers to demand that marketers delete their personal data. Above all, marketers must build and maintain trust. GDPR was in many ways the beginning of a new era in marketing.

Trust Marketing 133

Trust Marketing Privacy Opt-out Opt-in 133

The Point

JUNE 5, 2018

Since marketing has control over those digital channels, marketers are getting drawn into onboarding, value realization, and advocacy building. You simply can’t deliver the experience that today’s business consumer demands: timely, well-placed delivery of more personalized content at the right time, at scale, without marketing technology.

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

AUGUST 23, 2016

Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Key to selling the value of an in-person event is the environment in which that event takes place. Be personal.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

The Point

MAY 11, 2015

Where once, good creative was everything, much of being an effective B2B marketer today means mastering relevancy, personalization, segmentation, predictive analytics, even knowing what your customer needs and wants before he knows it. Sure, data rules the roost. But is data all that’s needed to drive B2B marketing success?

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

The Point

JUNE 18, 2013

We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on. When a sales person upsells to a financial services company in Germany, certain messages will resonate better compared to a manufacturer in the US.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

The Point

MAY 23, 2017

If you generate a pool of leads that meet your demographic criteria – right person at the right company – and nurture those leads over time, you will have the opportunity to educate them on your solution, build credibility, and increase the chances of them ultimately converting to sales-ready prospects.

Sales Qualified Leads 110

Sales Qualified Leads Cost per Lead High Quality Lead CPL 110

The Point

AUGUST 18, 2011

Build a custom landing page with no links anywhere to your main Website, and some subset of the people who arrive at that page will back out and find the same content on your Website anyway (even if it takes them that much more time and effort to so.). And what of the people who are determined to ignore instructions?

Landing Pages 100

Landing Pages Marketing Websites Campaigns Demand Generation 100

The Point

FEBRUARY 6, 2015

I love the brash personalities, the high-stakes negotiation, and seeing entrepreneurs achieve their life’s dream. However, in most companies, there are good customers and bad customers, good margins and bad margins, relationships that will build your brand and improve your reputation, and others that are doomed to fail.

Tips 100

Tips Telemarketing Class Training 100

The Point

FEBRUARY 24, 2011

Never mind the business case for such a heavy-handed approach, how would you feel personally if you received 6 phone calls over less than 2 weeks in response to an innocent sales inquiry? One question: are they mad?

Leads360 100

Leads360 Sales Leads Telemarketing Leads 100

The Point

JULY 21, 2016

However, that doesn’t stop some marketing automation users from designing incredibly complex programs on Day One designed to “reach the right person, with the right message, at the right time.” Marketing automation makes it easier to send multiple, automated, personalized emails, at scale. Sending too many emails.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

The Point

OCTOBER 20, 2011

In the second paragraph, the use of first person (“We dive into five high level areas …”) is jarring and unnecessary. why a structured, strategic approach to social media increases the odds of building longer, more valuable customer relationships (Page 6). •

Email Campaigns 100

Email Campaigns Salesforce.com Campaigns Demand Generation 100

The Point

DECEMBER 16, 2011

Most rented lists are “opt-in,” at least in the sense that the persons on that list have given their permission to the list owner to receive information from third party advertisers (that’s you.) Personally, I’m of the opinion that these risks can be minimized by keeping your emails professional, informational, and infrequent.

De-duping 100

De-duping Buy InsideView Broadcasting 100

The Point

FEBRUARY 5, 2010

The truth is – it’s not required to develop anywhere near 40 emails, never mind 40 separate tracks, to build a highly effective lead nurturing program. You can respond to every possible whim of a Web visitor with an email specifically crafted to nudge that person down a pre-determined sales path.

Lead Nurturing 100

Lead Nurturing Rules Leads Lead 100

The Point

JANUARY 12, 2023

With its ability to automate tasks, personalize content, and deliver rapid insights through predictive analytics, AI will revolutionize the way we marketers do our jobs. AI is already making content creation much faster, making it easier to produce content that is personalized and targeted to a specific profile.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

The Point

MARCH 29, 2017

A one-size-fits-all nurture strategy, without any attempt to personalize or segment copy or content based on persona, industry, or other key differentiators, means that any email communication will be ignored by a significant percentage of your nurture database. No segmentation.

Sales Qualified Leads 50

Sales Qualified Leads Top of Funnel High Quality Lead Lead Ranking 50

The Point

MARCH 12, 2020

Prefer to get up early, get all your personal stuff done and then sit down at your desk? At home, it can be easy to feel disconnected – being able to visually communicate with your team adds so much more personality and connectedness to the interaction. Set a routine in the morning that works best for you.

Work Management 227

Work Management Paid Search Agency Tips Demand Generation Agencies 227