Remove build help
article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections.

article thumbnail

The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. Take the time to build that relationship. It’s pulled out.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketer of The Month Podcast- Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right

Outgrow

The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. How would you say it helped shape your career now that you look back at it? Kate Fairhurst: I think there’s further disintermediation still to come.

article thumbnail

Gartner Names Versium a “Cool Vendor” in Retail 2016

Versium

.” The report also predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”

Gartner 40
article thumbnail

Who is teaching the CMO how to sell?

ViewPoint

A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. This disintermediation with sales has effectively given control of the sales cycle to the buyer. But all is not lost. You’ll want to do this process WITH sales.

CMO 120
article thumbnail

I have seen the future of B2B marketing. It’s on Forbes.

Chris Koch

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

article thumbnail

Versium Announces Major Corporate Milestones and New Hires

Versium

In January, Versium launched its LifeData® Predictive Lead Score service , a self-service solution that leverages machine learning and Versium’s proprietary LifeData®, to help marketers quickly build accurate, customized predictive models that identify marketers’ most likely and best customers. Product & Customer Momentum.