Vidyard

JANUARY 22, 2015

Building a dream-team of marketing super heroes is something we’ve discussed in the past, but what happens when you really want to step up your video marketing game? Does he or she produce the kind of content you are looking to build for your organization? Every company dreams of having all of their marketing handled in house.

Video Marketing 50

Video Marketing Product Optimization Ad Building 50

Vidyard

SEPTEMBER 27, 2022

We’ll wrap up by explaining the foundational role video plays in sales enablement strategies and why I wouldn’t build a sales team without it. Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Trends for Different Types of Business Videos 2.1.1 Get it Free Contents 1.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

JANUARY 27, 2015

You’ve got an amazing product and you want to teach the world how to use it. But with so many products and so many videos out there, how do you get the world’s attention? My point is that if your product tutorial doesn’t look professional, it isn’t going to be trusted or even watched.

Video Marketing 51

Video Marketing Product Work Management Youtube 51

Vidyard

JUNE 8, 2022

If you’ve ever found yourself walking in circles trying to understand what makes up a sales team, what each role does, and what all these different acronyms stand for—you’re not alone. Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Produced Videos 1.2 Account Executives 2.1.2

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Vidyard

MARCH 15, 2021

Personalized Video Pre-Production 5.2 Personalized Video Production 5.3 Personalized Video Post-Production 6. For marketers and salespeople, that means it’s tougher than ever to stand out, keep audiences engaged, and build memorable relationships. Where to Use Personalized Videos 4.1 ABM and Sales 4.4 Customer Service 5.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

DECEMBER 3, 2019

There are several different types of explainer videos that you can use to suit your brand style and objectives. No matter which of the explainer video styles you choose, though, your goal is to explain your product or service while answering the question “what’s in it for me” from the perspective of your audience. Watch and Learn.

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

Vidyard

MARCH 4, 2020

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. 9 of the Best Product Demo Videos 8.1 RouteThis Product Teaser 8.2

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Vidyard

FEBRUARY 19, 2020

Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems. Along with Mat King, Vidyard’s Video Production Manager, he breaks down an example customer testimonial video to highlight what goes into creating a good one.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

NOVEMBER 11, 2020

Your Friendly Human Face Will Help Build Authentic Relationships 2.3 Your Friendly Human Face Will Help Build Authentic Relationships 2.3 Build Credibility with Social Proof 3.4 Your Friendly Human Face Will Help Build Authentic Relationships. Build Credibility with Social Proof. Contents 1.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. What’s the Difference Between Inline and Lightbox Embeds? Homepage Videos 3.2

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

MARCH 13, 2019

In a recent session during Vidyard’s Fast Forward 2018 conference, Vidyard VP of Marketing Marcy Dobozy met with representatives from three different organizations to discuss their ventures into video for business. Let’s take a look at a few examples of the different types of videos that are used throughout the purchase funnel.

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

Vidyard

MARCH 23, 2021

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. The trick to making your videos count is to build purposeful, measurable strategy rather than random bursts of video excitement.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

JULY 20, 2017

Yet most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy. They know that it works to engage new audiences, to educate prospects through the buyer’s journey, and to build more personal relationships that help sales teams close more deals.

Video Marketing 115

Video Marketing Webinar Metrics Top of Funnel Marketing & Strategy 115

Vidyard

OCTOBER 28, 2022

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Trends for Different Types of Business Videos 2.1.1 Trends for Different Types of Business Videos 2.1.1 Average Engagement for Different Lengths of Video 4. Overcoming Product-Related Sales Objections 5.1

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

MARCH 23, 2021

Everyone is becoming a creator—no longer are we dependent on massive production budgets and teams. Trends in Resources Used for Video Production 1.7.1 Resources Used for Business Video Production 2. Trends for Different Types of Business Videos 2.1.1 Trends for Different Types of Business Videos 2.1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

JUNE 8, 2020

But our annual holiday video is always one of our very favorite productions of the year. It was playful, it was relatable, and it was entirely different from the barrage of disposable holiday greetings received from dozens of other vendors. Production: The Best Approach and the Right Cast. Learn More.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

JANUARY 18, 2021

Matt Hall works for the packaging company, Woodway UK , so it was a natural fit to unbox his prospect’s own products and then show how he could help them improve. He made a creative narrative video that showed off his sense of humour to start conversations and build relationships. Pitch Perfecter. Virtual Selling Team of the Year.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Vidyard

JULY 28, 2021

Different Types of Vidyard Video CTAs 4.2 You can generally only set up buttons or watermarks that click through to a destination, like your website or product page. Our Actions, which are available with a Pro plan, offer a lot more functionality than just pushing the viewer to a different video or website. Contents 1.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

APRIL 26, 2022

Create Personalized Videos for Different Members of the Buying Committee 1.1.2 Use Video for Relationship-Building 2.2 Use Video for Relationship-Building 2.2 Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 While both display as text at the bottom of the video, they serve different purposes.

Youtube 65

Youtube Top of Funnel Lead Ranking Lead Scoring 65

Vidyard

DECEMBER 3, 2019

There are several different types of explainer videos that you can use to suit your brand style and objectives. No matter which of the explainer video styles you choose, though, your goal is to explain your product or service while answering the question “what’s in it for me” from the perspective of your audience.

Video Marketing 65

Video Marketing Paid Social Agency Landing Pages Work Management 65

Vidyard

MAY 5, 2017

A solid plan can be the difference between knowing your content is delivering ROI, versus throwing metaphorical spaghetti at the wall and seeing what sticks. In the “Product” vertical, for example, you might have stories to tell about a certain product lines, the theme of analytics, and the theme of optimization.

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Vidyard

JANUARY 7, 2020

When given the choice between text and video, 72% of people would rather watch a video to learn about a new product. Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Product Hype Videos 5. Apple: The New Product Launch 7.2

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Build Video Stories Around Emotion 3. B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. You really live it and leave with the impression, “Wow, I trust these people now that it’s obvious that their product does what it claims.”. Met the Godfather of demand gen?

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. What’s the Difference Between Inline and Lightbox Embeds? Homepage Videos 3.2

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. Is your YouTube channel going to build awareness or accelerate leads? Tell brand stories or explain the details of your product?

Youtube 117

Youtube Advertising Channels Branding Brand Identity 117

Vidyard

JUNE 11, 2019

Of course you’d like to have all this information—as accurate and early as possible—but how do you go about building a sales pipeline? That’s why we put together this list of the basic steps to building the sales pipeline of legends. The best salespeople are the ones who build authentic relationships.

Ad Building 100

Ad Building Sales Cycle Marketing Proposals Work Management 100

Vidyard

APRIL 26, 2022

Build Your YouTube Presence with Automatic Closed Captioning Why Closed Captioning is Important Closed captioning and subtitles are often used interchangeably, but there are some key differences. While both display as text at the bottom of the video, they serve different purposes. How to Request Closed Captioning in Vidyard 4.1

Youtube 95

Youtube Paid Search Agency Video Marketing User-Generated Content 95

Vidyard

FEBRUARY 24, 2020

Or so grateful that Vidyard’s CEO Michael Litt, Community Engagement Program Manager Laura Galbraith, and I were asked to join the tour, and I (as the Video Production Manager) to make a documentary about the experience. Start with Pre-Production and Planning. Documentaries are a collage of different shots. It’s that important.

Work Management 138

Work Management Marketing Management Video Marketing Demand 138

Vidyard

MARCH 4, 2020

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. 9 of the Best Product Demo Videos 8.1 RouteThis Product Teaser 8.2

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Vidyard

AUGUST 30, 2016

From product marketing to content creation, social posts to event presence, you name it: it’s on you. Pick things to focus your time on that are going to generate awareness, educate your customers to prime them for your offering, build demand, create shorter sales cycles, promote a free trial, etc. There are 17 good reasons why.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

JULY 25, 2019

Work Qualified Opportunities and Re-engage Cold Ones Video is a great tool for building relationships, so don’t stop using it after the initial cold prospecting phase. A video message is also a great way to stay top-of-mind after giving a demo or answering product queries. Let me know if you have any questions!”

Process 116

Process Video Marketing Sales Cycle Work Management 116

Vidyard

OCTOBER 27, 2019

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. The trick to making your videos count is to build purposeful, measurable strategy rather than random bursts of video excitement.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

FEBRUARY 2, 2021

Your prospects are no different. Your Friendly Human Face Will Help Build Authentic Relationships 2.3 Your Friendly Human Face Will Help Build Authentic Relationships 2.3 Build Credibility with Social Proof 3.4 Many prefer video as a much easier format to consume information over text. Contents 1.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

APRIL 18, 2017

Reps that use video in prospecting, relationship-building, and sales emails see 5x higher open rates and 8x higher open-to-reply rates. There are probably hundreds of ways to use video in email prospecting, relationship-building, and selling. 10 Ways to Improve Prospecting, Relationship-Building, and Selling Emails with Video.

Sales Management 88

Sales Management Top of Funnel Creativity Video Marketing 88

Vidyard

NOVEMBER 11, 2020

Your prospects are no different. Your Friendly Human Face Will Help Build Authentic Relationships 2.3 Your Friendly Human Face Will Help Build Authentic Relationships 2.3 Build Credibility with Social Proof 3.4 Many prefer video as a much easier format to consume information over text. Contents 1. Contents 1.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

FEBRUARY 19, 2020

Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems. Along with Mat King, Vidyard’s Video Production Manager, he breaks down an example customer testimonial video to highlight what goes into creating a good one.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65