Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. Think about Slack, Calendly, and Zoom.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Vision Edge Marketing

APRIL 12, 2022

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. You must achieve the high ground for two key elements in a product-led growth strategy. .

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Each plays a critical role in the product launch marketing strategy. If they do not align or support each other, they will often not help achieve success with the new product.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy B2B Marketing Product 117

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Aberdeen

JULY 8, 2019

That’s why product demos can be so effective for field marketers. If you want to deliver the kind of product demo that can boost sales by upwards of 475% , you need these four keys to success. When you’re meeting a prospect in person to run a product demo, you want to tailor the presentation to their specific needs.

Top of Funnel 40

Top of Funnel Product Intent Data Purchase Intent 40

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. You spend that money hiring and building out the software. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. At Procurify, we’re in full-on growth mode.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months.

CPO 145

CPO Product Work Management Enterprise Management 145

Vidyard

MARCH 4, 2020

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. That’s why your business needs demo videos. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Marketing Insider Group

AUGUST 10, 2021

Or are we engaging with well-nurtured leads who are ready for a demo? For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Watch/Book Demo. Then, it’s all about making it as strong as possible. Learn More.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Salesforce Marketing Cloud

MAY 5, 2022

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning. Now it’s time for the fun part: telling the world about this new innovation with a product launch. Start planning your product launch now.

Product 98

Product Work Management Case Studies Marketing Management 98

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. Reduce production costs.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Vidyard

SEPTEMBER 25, 2015

This week we’re going to talk about product demo videos – how to create one that’s engaging, informative, and drives conversions! First off, I want to take a minute and discuss the difference between an explainer video, and a demo video. I hope you learned a thing or two about building a successful demo video.

Top of Funnel 109

Top of Funnel Video Marketing Effectiveness Youtube 109

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Oktopost

NOVEMBER 12, 2020

We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

MKT1

AUGUST 7, 2023

When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” ” Once prospects decide they want your product, they likely want to pay you, get into the product, and improve their workday asap.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Sharpspring

NOVEMBER 3, 2020

For instance, social media marketing builds connections with leads through social media networks, and email marketing is a stream of communication between you and your prospective customers via email. But what lies behind some marketing strategies may be less obvious from their title, for example, what the heck is product marketing?

Automation 92

Automation Product Marketing Analytics Tools Planning 92

LeanData

APRIL 22, 2021

Sales development representatives (SDRs) perform the prospecting part of sales processes, setting up meetings and demos, qualifying leads, and identifying sales opportunities. Different leads have different SLAs. Best practice in responding to inbound demo requests is five minutes or less. .

Work Management 78

Work Management Marketing Management Product Marketing Analytics Tools 78

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? We’ll give a step-by-step guide to building a lead scoring framework in the next chapter).

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Martech

APRIL 22, 2024

Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services. Continuously test different subject lines, email designs, and CTAs to improve engagement and conversion rates.

Lead Generation 96

Lead Generation Lead Ranking Tactics Lead Scoring 96

Act-On

NOVEMBER 15, 2023

Enabling sales: How to build an effective program Building any new strategy starts with goals. As you build your program, consider these five key areas. As you build your program, consider these five key areas. And remember: what you think a customer wants and what they really want are often very different.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

PureB2B

MAY 14, 2020

There are hundreds of products that are similar to yours, if not the exact same offering. Building value is an art, and here are some easy ways you can start executing on that right away. Continually asking if someone wants to try a demo, or download a case study, does nothing for them unless you make it valuable and relatable.

Lead Scoring 77

Lead Scoring Lead Ranking Product Work Management 77

PureB2B

MAY 14, 2020

There are hundreds of products that are similar to yours, if not the exact same offering. Building value is an art, and here are some easy ways you can start executing on that right away. Continually asking if someone wants to try a demo, or download a case study, does nothing for them unless you make it valuable and relatable.

Lead Scoring 62

Lead Scoring Lead Ranking Product Work Management 62

Webbiquity

JANUARY 18, 2024

Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Remember, though, that you don’t have to pitch to them.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Product marketing teams can report to product (as it does at Samsung) while others sit in marketing (like it does at Apple).

Product 133

Product Enterprise Management Work Management Ideal Customer Profiles 133

Zoominfo

SEPTEMBER 1, 2021

Embed scheduling into your contact and demo forms. Integrating your calendar with your contact and demo forms lets your leads move the process forward themselves. In this demo pop-up, once a visitor completes the form fields, they have the ability to choose the time and day of their live demo.

Sales Qualified Leads 236

Sales Qualified Leads Lead Scoring Lead Ranking Leads 236

B2B Digital Marketer

JANUARY 18, 2024

He underscores the necessity for founders to personally handle initial sales to gain deeper customer insights and refine their product offerings, rather than hastily hiring a sales team. Adam also cautions against common hiring missteps in building a sales team. The conversation takes a deep dive into optimizing sales calls and demos.

Startups 52

Startups Validation B2B Sales Optimization 52

PureB2B

MAY 14, 2020

There are hundreds of products that are similar to yours, if not the exact same offering. Building value is an art, and here are some easy ways you can start executing on that right away. Continually asking if someone wants to try a demo, or download a case study, does nothing for them unless you make it valuable and relatable.

Lead Scoring 62

Lead Scoring Lead Ranking Product Work Management 62

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy. On the other hand, B2B videos have a different set of goals and cater to a distinct audience.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Hubspot

JUNE 26, 2019

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product Marketing vs. Conventional Marketing.

Product 101

Product Buyer Personas Work Management Paid Search Agency 101

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98