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Alphabet said to consider offer to acquire HubSpot

Martech

Alphabet, Google’s parent, has been speaking to advisers about the possibility of making an offer to acquire HubSpot. HubSpot has a current market valuation of $32 billion. Ali Schwanke , a MarTech contributor and founder of the Simple Strat agency, said this could be an incredible boost for Boston-based Hubspot.

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How HubSpot found the right sports sponsorship partner

Martech

It’s easy to think of big failures: In 2001, the Houston Astros had to rip the name Enron off their stadium when the company collapsed. Julia Uhrman, co-founder and president of the National Women’s Soccer League’s Angel City Football Club (ACFC), said this is exactly what made HubSpot the right partner for them.

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Our Favorite HubSpot Workflows & How to Build Them

SmartBug Media

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. In this article, I will dive into some of my favorite workflows and how to build them. In this article, I will dive into some of my favorite workflows and how to build them.

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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

As companies do what needs to be done to survive, they turn to solutions they’ve never used before. Companies around the world are building and using “muscles,” or capabilities they’ve never had. I found that Hubspot has been tracking this pretty well in their blog. Yet a good percentage of companies were holding back.

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Hubspot CRM Migration Checklist (for a Hassle-Free Move)

Spiralytics

Does your company use Customer Relationship Management (CRM) Software? With these in place, it creates better customer experiences, which builds long-term customer relationships, and more importantly, drives more conversions. Some of the notable companies that have used Hubspot include GoFundMe, Agoda, Spenmo, and more.

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. Content marketing can be a highly effective way to build brand awareness. Content can help to build your brand in several different ways. Building Trust. Quick Takeaways.

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Understanding Influenced vs. Attributed Revenue in HubSpot

SmartBug Media

Because of the constant and sometimes volatile shifts in our economy, companies need to make better decisions as quickly as they can. Influenced revenue gives you a fuller picture of the activities that affect potential customers as they interact with your company.

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