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LinkedIn Sales Navigator Isn’t Just For Sales

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LinkedIn Sales Navigator can help. The platform helps you find your target audience, get to know those people and companies, and know when the sales team should act. What Is Linkedin Sales Navigator? Company Headcount. LinkedIn has a huge user base, and you can focus in on the right audience using Sales Navigator.

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How to Build a Digital Product Brand That Lasts

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A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Build an Opt-in Email List.

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Five Brand Building Tips for B2B Businesses

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Building a great brand is the holy grail of marketing. Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies.

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How to Target Users of Specific Software with LinkedIn Ads

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LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

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How to Make a Splash with a New-to-the-World Website

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There can be many reasons to build and launch a completely new-to-the-world website. But how can you make the most of it, quickly driving traffic and building an audience? It takes time to build brand awareness and visibility in organic search for brand new websites. Fresh Content Google loves fresh content.

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Seven Skills Every Social Media Manager Needs

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Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

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The Founder Interview Series #36: Braden Ericson, Sparrow Charts

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This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Here’s the story of Braden and his company, Sparrow Charts. It helps marketing leaders within companies, agencies, and freelancers with reporting for their stakeholders. The Discussion. Tom: Hello, everybody.