SendX

JUNE 21, 2021

LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. Although LinkedIn is considered more casual than a typical email marketing landing page, they’re both used for professional correspondence. Why Use LinkedIn? It’s big, and there’s no doubt about it.

Email Campaigns 195

Email Campaigns Linkedin Ideal Customer Profiles Campaigns 195

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Four out of five LinkedIn members drive business decisions. Four out of five LinkedIn members drive business decisions.

Linkedin 131

Linkedin Work Management Rules Marketing Management 131

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

chiefmartech

AUGUST 8, 2023

” The classic example of Conway’s Law is if you have three teams build a software app, the app will have three parts that relate to each other in a way that mirrors how those three teams interacted. It does not, however, necessarily reflect the organization of a company who buys it. At least not initially.

Work Management 76

Work Management Marketing Management Buy Ad Building 76

KoMarketing Associates

MARCH 3, 2020

The days of buying specific parts over the phone are being overtaken by simply shopping online. With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. In this post, we will be discussing 5 paid strategies B2B companies can use to improve ecommerce sales.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

ViewPoint

MARCH 22, 2018

I practice it every day in my role as lead salesperson for the company. (We The challenge is that some companies and some roles do not lend themselves to selling value. See this blog for a build vs. buy analysis that takes that argument off the table.). People buy from people whom they like and trust.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Navigate the Channel

JUNE 27, 2023

In general, your customers are likely to buy from you for one of three reasons. Each of the following three reasons-to-buy has distinctive strategies linked to those conscious and subconscious influences you can implement to help advance your sales and form meaningful connections with your customers. Our products are less expensive!

Buy 65

Buy B2B B2B Sales Trust Marketing 65

SmartBug Media

DECEMBER 9, 2019

Manufacturing has a lifespan that few industries can measure up to, and over time, as processes and technology evolved, so did the industrial buying process. Consider this: 68 percent of B2B customers conduct some type of research online as their first step in the buying process. Create a Prospect Database.

Linkedin 81

Linkedin Paid Search Agency Companies B2B Sales 81

Marketing Insider Group

JULY 28, 2020

So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? The challenge with campaigns is that marketing teams or agencies are defining a message, creating content – and then they hope that it will drive awareness and leads on LinkedIn.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Strategic-IC

JANUARY 13, 2021

Imagine how amazing it would be to get your message in front of the right companies, and the right people in those companies. Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. Let’s keep imagining. What is Social Selling?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Smarte

JANUARY 8, 2022

Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That are Already in the Buying Cycle. It gives sales and marketing teams access to useful company and contact data with advanced search functionalities to make prospecting simpler and more efficient. 181 million contacts and 20 million companies.

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

Webbiquity

AUGUST 22, 2017

Building a great brand is the holy grail of marketing. Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Martech

JANUARY 31, 2022

LinkedIn influencing. LinkedIn remains one of the best platforms to expand your brand’s network. That’s why so many companies are investing in influencers to personalize their interactions within the platform. Praill’s team was about to build up the personal side of their brand using their own LinkedIn influencing strategy.

Linkedin 95

Linkedin Personalization Branding Brand Identity 95

Zoominfo

JUNE 4, 2019

Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. We’ve compiled a comprehensive guide to building trust in sales. Trust is the foundation of any successful deal.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Hinge Marketing

SEPTEMBER 13, 2023

When they are well-organized, promoted to the right audience and integrated into a larger marketing system, webinars are excellent opportunities for nurturing relationships with prospects, showcasing your firm’s experts and leaving a lasting impression on the products and services your company can provide. And for good reason!

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Biznology

JANUARY 4, 2017

They don’t want to waste time and money like the companies that Straight North recently evaluated. But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. Logistics company wastes 90% of their time with the wrong LinkedIn sales leads.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Marketing Insider Group

JULY 16, 2020

LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. Even though many companies are in cash conservation mode, I do not believe that the “silence” is a direct result of the health crisis.

Top of Funnel 164

Top of Funnel Ideal Customer Profiles Profiling Linkedin 164

Webbiquity

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

Work Management 134

Work Management Marketing Management Linkedin Paid Search Agency 134

Marketing Insider Group

MARCH 18, 2021

Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Knowing your audience reveals specific wants and needs that you can address, bringing value to the consumer and your company. Establish a Marketing Calendar.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Don’t get me wrong.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

The Forward Observer

MARCH 15, 2024

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. About the Author Allen Weiss, Ph.D., He is also a consultant, conference speaker, and Emeritus Professor at USC.

Branding 189

Branding Brand Identity Work Management Marketing Management 189

SalesIntel

FEBRUARY 19, 2024

Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. For example, suppose a prospect from a manufacturing company starts frequently researching software solutions for supply chain optimization. 10 B2B Sales Strategies for Building a Better Sales Pipeline 1.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. Is it really cheaper to build a database? But – before we dive into how to build your database, here’s what to consider before you start.

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Albacross

JANUARY 12, 2023

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. Driving revenue through advertising has been a notorious struggle for B2B companies. STOCKHOLM— January 12, 2022.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

Martech

FEBRUARY 25, 2022

In the B2B space, this process has naturally evolved into buying group marketing, which focuses these tactics toward multiple decision-makers within accounts. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal. B2B as a buying group. And, the data backs this up.

Account Based Marketing 107

Account Based Marketing Top of Funnel ABM Buy 107

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Optinmonster

DECEMBER 21, 2023

Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product. Its goal is to get the potential customers excited about buying your product. But the company actually uses them to create hype about the product they are about to launch. 69%) and Facebook (.77%).

Campaigns 86

Campaigns Ad Building Planning Paid Search Agency 86

Oktopost

APRIL 30, 2020

We’ve all had to adapt to a new reality, but buying, selling, and hiring still needs to happen. LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. How can LinkedIn Events help you connect with them? What are LinkedIn Events?

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Choosing the alternative to LinkedIn Elevate. Don’t get me wrong. Creating Content That Resonates.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Biznology

SEPTEMBER 7, 2017

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. COULD LINKEDIN GROUPS MAKE A COMEBACK? I don’t see LinkedIn groups making a comeback when it comes to cutting-edge technology communities or sales and marketing communities.

Linkedin 141

Linkedin Business Communities Social Media 141

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 99

Linkedin Generation Marketing Budget Lead 99