Smashmouth Marketing

JUNE 7, 2009

Been a busy few weeks with conferences. Tie between: The 2009 Economic Impact on B2B Marketing Budgets & Practices, and a concurrent session, Create a Winning Targeted Accounts Strategy. The CMO Club Summit and Sales 2.0 Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston.

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 7, 2009

Been a busy few weeks with conferences. The CMO Club Summit and Sales 2.0 Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ).

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Smashmouth Marketing

APRIL 21, 2011

I was recently in the UK for business and saw sales reps investing a half day or more traveling for 30-60 minute meetings. Reduced travel costs impacts the budget with phone meetings. Ever wonder if your enterprise sales team should be on the road heading to an introductory first meeting with a prospect?

ROI 100

ROI Conference Budget Programs Ideal Customer Profiles 100

Smashmouth Marketing

JULY 16, 2009

If marketing makes this our ultimate goal, then sales will be too busy selling to ever think leads suck. This doesn't mean their lead score has to be through the roof. These are all good things, and frankly we practice them all at Green Leads and I recommend you do too. Get them all three.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

JULY 3, 2009

This doesn't mean there is Budget, or Timing, or any of those fancy demand gen terms. If marketing makes this our ultimate goal, then sales will be too busy selling to ever think leads suck. It better be a person that has the role and responsibility to contribute to a decision. Get them all three.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

DECEMBER 14, 2008

My sales team is too busy in December : No sales team is ever too busy to take on more new prospects. Prepare ROI studies, sell your programs internally, and get full year commitments to your budgets. The holiday months are GREAT for cold calling. Don't let the bean counters get in the way of a good marketing program.

Planning 100

Planning B2B Marketing Budget Programs Cold Calling 100

Smashmouth Marketing

DECEMBER 3, 2008

My sales team is too busy in December : No sales team is ever too busy to take on more new prospects. Prepare ROI studies, sell your programs internally, and get full year commitments to your budgets. The holiday months are GREAT for cold calling. Don't let the bean counters get in the way of a good marketing program.

Planning 100

Planning B2B Marketing Budget Programs Cold Calling 100

Smashmouth Marketing

MARCH 19, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. I accept that, and I truly believe there is a place for inbound marketing in all of our marketing budgets.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 CEO's who have a limited vision of their future trim their budgets according to their vision. event in Boston on May 21. What are your thoughts about that?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MARCH 4, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. I accept that, and I truly believe there is a place for inbound marketing in all of our marketing budgets.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

DECEMBER 21, 2008

I asked her if she would conduct a small interview and here are the results: Mike: If a company is on a shoestring marketing budget and doesn't have lots of free headcount, how can they start a Social Media marketing program? Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

JUNE 11, 2010

David's book is worth reading time and again to be reminded of how the Internet and social media can radically improve your business. Brian and Dharmesh talk about just what "inbound marketing" is, how you can get found by the prospects you want to do business with, and how to convert those prospects into customers.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 CEO's who have a limited vision of their future trim their budgets according to their vision. event in Boston on May 21. What are your thoughts about that?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

DECEMBER 15, 2008

I asked her if she would conduct a small interview and here are the results: Mike: If a company is on a shoestring marketing budget and doesn't have lots of free headcount, how can they start a Social Media marketing program? Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 29, 2008

A survey we conducted in IT departments asking about green computing initiatives in IT show that 70% of IT executives consider environmental issues important, and 48% have active programs or budget allocations promoting green initiatives. The topic comes up in business during normal conversation, it comes up in social settings.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

A survey we conducted in IT departments asking about green computing initiatives in IT show that 70% of IT executives consider environmental issues important, and 48% have active programs or budget allocations promoting green initiatives. The topic comes up in business during normal conversation, it comes up in social settings.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

MAY 29, 2009

Mike: With all the buzz and budget around inbound marketing, outbound marketing and demand gen in general, what can a quota carrying sales rep do on their own to help get that all important discussion with a real prospect? As you know, we're in the business of setting appointments with C/VP level prospects for our clients.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Mike : With all the buzz and budget around inbound marketing, outbound marketing and demand gen in general, what can a quota carrying sales rep do on their own to help get that all important discussion with a real prospect? As you know, we're in the business of setting appointments with C/VP level prospects for our clients.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

MAY 18, 2009

Build your business model on “real” world data and not on “market assumptions” – those market assumptions will shoot you in the foot every time. This is a huge benefit to a company with fluctuating budget cycles. The beauty of inside sales is that is it a gun you can point and shoot.

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

MAY 5, 2009

Build your business model on “real” world data and not on “market assumptions” – those market assumptions will shoot you in the foot every time. This is a huge benefit to a company with fluctuating budget cycles. The beauty of inside sales is that is it a gun you can point and shoot.

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

JANUARY 19, 2023

Today, businesses need a bigger audience to build brand reputation and reach new customers. They are interested in your marketing content to learn and want to educate themselves on your company’s solution to their business challenge. You invest a lot of marketing budget in creating great content.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

OCTOBER 4, 2009

What can a frugal marketer say or do for their management teams that can free up the much-needed budgets? Link the activity to a business outcome you have successfully driven before. In this case, it takes a certain amount of time to ramp up the machine and turn marketing efforts into business opportunities. Mike: Social Media.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

What can a frugal marketer say or do for their management teams that can free up the much-needed budgets? Link the activity to a business outcome you have successfully driven before. In this case, it takes a certain amount of time to ramp up the machine and turn marketing efforts into business opportunities. Mike: Social Media.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

Smashmouth Marketing

MAY 26, 2011

Expanding our service in the EMEA markets as well as growing our business in North America were priorities. This can be beneficial to your procurement process, budgeting and logistics. We looked at 2011 and realized that one way we could grow by 2X again was to do it through acquisition -- but only with the right partner.

Acquisitions 100

Acquisitions Lead Ranking FAQ Allocation 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Mike: As you know, Green Leads is in the business of outbound marketing. If you can show how an extra $10K investment in Q2 is going to mean the company exceeds its closed/won target in Q4 by an additional $50K, you've justified your budget and your position. Emily: None of the above (allergies). Make mine a tandoori!

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Mike: As you know, Green Leads is in the business of outbound marketing. If you can show how an extra $10K investment in Q2 is going to mean the company exceeds its closed/won target in Q4 by an additional $50K, you’ve justified your budget and your position. Emily: None of the above (allergies). Make mine a tandoori!

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100