Seven Ways B2B Tech Buying Behavior is Changing [Research]
Webbiquity
NOVEMBER 10, 2020
Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Nearly two-thirds of B2B tech buyers are now under age 40.
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