Content Standard

APRIL 23, 2024

So why the recent flurry of headlines pronouncing the death of the CMO? In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do. Thankfully, I know very few CMOs who fit this description. Others, like Phil Wahba, in this Fortune article , predict that automation will render CMOs obsolete.

CMO 85

CMO Enterprise Management Planning Work Management 85

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. One of our main marketing KPIs is qualified leads. Elena Britton , Head of US Marketing, Indusa.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. CMOs have long encountered this problem. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Did your SEO program lead to a surge in web traffic?

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Marketing Insider Group

DECEMBER 12, 2019

The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget priorities and marketing challenges.

CMO 166

CMO Allocation Personalization Budget Programs 166

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Marketing Automation Services 81

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 81

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. Personalization and content generation lead the use cases. Proving ROI.

Marketing Budget 109

Marketing Budget Budget Programs B2B Marketing B2B 109

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Top Rank Marketing

JUNE 30, 2023

MediaPost Marketing When Budgets Are Down When it comes to marketing effectively during challenging times, clarity, courage, and connection hold increasing importance in 2023’s era of less, and the Harvard Business Review recently took a look at measures to deliver marketing results and grow business despite economic challenges.

Paid Search Agency 57

Paid Search Agency Budget Programs CMO Advertising Agencies 57

DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. more likely to get increased budgets. Mentoring programs. Neither is hesitation.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Where your technology expenditures top marketing budgets, ensuring your marketing ops is a fulfiller of dreams has never been more important.

Fulfillment 104

Fulfillment CMO Planning Digital Asset Management 104

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Metadata

SEPTEMBER 29, 2022

Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode. Here are the top 3 things you can do right now to maximize your demand gen budget: 1.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Crimson Marketing

NOVEMBER 10, 2014

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

KoMarketing Associates

AUGUST 24, 2021

The CMO Council recently published the “C-Suite Scorecard” to gauge how C-Suite executives are gauging their marketing teams. Alchemer and Forrester conducted the “Why Customer Experience Programs Miss Their Mark” report, and data suggested that most marketers (86%) are still making improving CX a “high” or “critical” priority.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

Act-On

APRIL 26, 2024

Organizations of all shapes and sizes are slashing headcounts and freezing budgets. As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. If you’re not ready as a CMO, you’d better get ready.”

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. Embracing the AI Revolution The CMO Summit exhibited several discussions around the ever-evolving topic of Artificial Intelligence (AI) in marketing.

CMO 62

CMO Marketing AI Ethics Storytelling 62

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The CMO discussion revealed a few best practices: .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

seo.co

JUNE 28, 2020

What is an Outsourced CMO? When Do Businesses Hire Outsourced CMOs? + The Biggest Pros of Outsourcing a CMO. + The Biggest Cons of Outsourcing a CMO. + How to Find the Right Outsourced CMO. The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO).

CMO 105

CMO Work Management Marketing Management Service 105

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. At its basic level, the role of the CMO is to define its company’s strategic direction. Here, a CMO is likely to take a goal-driven approach to planning.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. At its basic level, the role of the CMO is to define its company’s strategic direction. Here, a CMO is likely to take a goal-driven approach to planning.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Marketing Insider Group

FEBRUARY 11, 2020

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Of all the strategies CMOs should use, leading from the front is probably the least understood. Leading from the front is putting yourself first in the line of fire. Don’t Merely Manage – Lead.

Lead Ranking 217

Lead Ranking Peer-to-peer Lead Scoring Marketing & Strategy 217

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Make sure projects stick close to the budget.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Martech

MAY 13, 2024

of the marketing budget, down from about 25.4% in 2023, according to Gartner’s 2024 CMO Spend Survey. Dig deeper: Do CMOs really understand how their teams use martech? Digital leads paid media. of budgets this year, up from 54.9% This happened as overall marketing budgets fell to an average of 7.7%

Spending 106

Spending Marketing AI Gartner Advertising Agencies 106

Oktopost

SEPTEMBER 4, 2019

Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm. Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Google Keyword Tools.

Budget Programs 81

Budget Programs Research Software CMO 81

The Marketing Blender

APRIL 5, 2022

Several key ways B2B digital marketing differs from B2C can be seen in campaign structuring, lead generation, and measurable results. One of the most significant ways B2B digital marketing differs from B2C is how leads are generated. Typically, it requires a lot of content, quite a bit of research, and a healthy budget.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Terminus

NOVEMBER 14, 2023

In contrast, digital and demand gen marketers are nearly always responsible for pushing small (or large) marketing budgets to do more. The common denominator is this: From budgeting responsibilities to driving pipeline efficiency, marketing leaders are working more closely with finance.

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

nDash

NOVEMBER 22, 2022

nDash talks to Jessie Coan about normalizing the freelance interim CMO. Jessie Coan, VP of Corporate Marketing , explains, “Having an outside consultant come in and work as your interim CMO if part of your goals is to revamp the marketing OARS (Objective, Audience, Results), it’s less of an emotional decision. Change Agent.

CMO 52

CMO Work Management Marketing Management Lead Ranking 52

SalesIntel

MAY 12, 2023

Inbound lead conversion is always one of the biggest concerns for marketing and sales departments. We’re constantly looking for new ways to maximize lead conversion but typically struggle with poor lead quality, even as the conversion numbers increase. Why is Lead Quality Important? Those leads will never convert.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Modern B2B

MARCH 9, 2023

In theory, with the tools we have nowadays, it shouldn’t be like the old adage ‘Most of my marketing goes to waste but I don’t know which bit’. I haven’t yet walked into an organisation where the technology actually does that fully. ” But I do get asked “How many leads were generated, how many of them closed?”

CMO 52

CMO Marketing Automation Services Demand Generation Agencies Allocation 52

Bluetext

MARCH 6, 2024

With a penchant for innovative branding, digital communications, and sales programs, Damien’s insights and leadership philosophy have shaped the trajectory of some of the world’s most prominent firms. How do you develop and implement efficient processes to maximize results while managing marketing budgets cost-effectively?

CMO 26

CMO Brand Identity Branding Marketing Budget 26

Marketing Insider Group

SEPTEMBER 2, 2020

Because of that effort, CMOs have earned a seat at the table to partner with C-suite stakeholders and drive real growth. In this article, you’ll discover how CMOs are leading the way for the future of marketing and fueling serious growth for the industry as a whole. Prove Significant Value from Real Results.

Advertising Agencies 320

Advertising Agencies Planning Paid Search Agency CMO 320

Top Rank Marketing

AUGUST 4, 2023

Have you found your own leading B2B marketing news item that we haven’t yet covered? The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 94

B2B Marketing Budget Programs ROI Planning 94

Heinz Marketing

JANUARY 29, 2019

I recently hosted our latest invite-only CMO Roundtable in Seattle. We partnered with Allocadia and our topic focused on Finance and Marketing Alignment with the CFO and CMO. Chris Pick , CMO from Apptio and Samantha Bannister , VP of Finance and Operations from Allocadia were the panelists who provided valuable insights.

CMO 65

CMO Marketing Attribution Work Management Marketing Budget 65

Oktopost

MAY 2, 2021

Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . We’ll show you how to optimize your YouTube videos, and discuss the seven best tools to improve your YouTube SEO.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Terminus

MARCH 10, 2021

Updated for the Modern CMO to Incorporate Go-to-Market and Account-Based Marketing KPIs. When I first developed a free scorecard template for CMOs with Tim Kopp, things looked a lot different for both of us. I lead Revenue Operations now instead of Marketing Ops. Access the CMO Scorecard here.

CMO 62

CMO Account Based Marketing ABM Sales Qualified Leads 62