ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. This has made for a challenging 2023. Their approach? It should orchestrate interactions online … and offline.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. of their marketing budget on technology, says Gartner. When I talk to CMOs, they all know it, they all feel it.” At 18 months CMOs have the briefest tenure of any C-suite office.

Marketing Management 95

Marketing Management Paid Search Agency Marketing Automation Services Gartner 95

B2B Marketing Directions

NOVEMBER 1, 2020

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. All respondents were required to be involved in decisions regarding marketing operations and/or the alignment of marketing budgets, resources and processes.

Gartner 64

Gartner Research Enterprise Management Planning 64

Crimson Marketing

NOVEMBER 10, 2014

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. He has more than 20 years of experience in enterprise software, and 15 in product marketing and management roles.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

chiefmartech

AUGUST 16, 2023

They also ask about commercial vs. homegrown martech, what the approval process was like, and how the replacement affected staff. The rates at which CRMs, email platforms, analytics/BI, and other attribution and performance tools were replaced have been cut by more than half. Why did you replace them?

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. I remember working at an enterprise software company and being invited to a meeting by a colleague. It is typically one of the biggest line items in any CMO’s budget.

Enterprise Management 109

Enterprise Management Marketing Automation Services Budget Programs Gartner 109

Bluetext

MARCH 6, 2024

1 worldwide by revenue in the Gartner® Market Share report. With a penchant for innovative branding, digital communications, and sales programs, Damien’s insights and leadership philosophy have shaped the trajectory of some of the world’s most prominent firms.

CMO 26

CMO Brand Identity Branding Marketing Budget 26

Martech

DECEMBER 28, 2023

This is the same problem companies faced when CMOs started hiring data scientists a few years ago when the data scientists quickly discovered that the CMO had no idea what problems the models were solving, and the data itself needed herculean engineering before models could even be built. Ask the CEO/CMO why she wants you to use AI?

Marketing AI 101

Marketing AI Allocation CMO RFP 101

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” ” Here are five likely impacts of those budget cuts.

CMO 205

CMO Gartner Budget Programs Spending 205

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Processing.

Work Management 112

Work Management Marketing Management Marketing Budget Budget Programs 112

Martech

SEPTEMBER 3, 2021

Nifty to have, but it’s only worth going through the authentication process if that logo is going to drive tangible outcomes. Marketing budgets slashed in 2021: Gartner. Budgets were almost cut in half, falling from 11% in 2020 to 6.4% CMOs are having to square the circle this year. Is it worth the expense?

Allocation 103

Allocation Gartner Budget Programs Paid Search Agency 103

Parse.ly

OCTOBER 7, 2021

Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. How can we use content to remove friction from our customers’ buying process? How can customer journey mapping and planning help us secure budget and buy-in for next year?

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Martech

SEPTEMBER 16, 2022

Who uses or works with content marketing tools? What types of tools or software enable content marketing? The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Most respondents said they planned to increase content budgets and hire more content talent in 2022.

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Martech

DECEMBER 12, 2022

One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. CMOs should invest in martech training.

Training 102

Training Spending Work Management Marketing Management 102

Martech

MARCH 14, 2022

If you’re in the process of procuring one of those things, stop. If you’re like many of the marketers I’ve advised over the years, one of the biggest challenges is securing a consistent budget to build out a martech stack that’s fit for purpose. There are many possible reasons for this budget challenge.

Work Management 130

Work Management Marketing Management Paid Search Agency Planning 130

Convince & Convert

JANUARY 8, 2014

Can You Increase the Budget for Everything? The oft-reported prediction from Gartner that the CMO will control more technology budget than the CIO by 2017 may in fact turn out to be true, but that’s still three year off – allegedly. If So, Please Call Me. More consolidation is on the way, powering #3, above.

Planning 142

Planning Marketing Budget Creation Budget Programs Paid Content 142

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. Then show how content has helped nurture this process.

PR 62

PR Research B2B CMO 62

sagefrog

FEBRUARY 7, 2024

As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. Businesses are leveraging AI to streamline operations, analyze data, and automate processes. At the core of this efficiency drive is a desire to do more with less costs.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Vision Edge Marketing

APRIL 19, 2018

The marketing automation software industry was a $3.3 Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech. But like any tool, its real value lies in its ability to scale.

Marketing Automation Services 193

Marketing Automation Services Allocation Planning Budget Programs 193

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. As a forecaster , to predict the outcome that raising or lowering marketing budgets will have on marketing’s contribution to the overall budget.

Marketing Mix 106

Marketing Mix Marketing Attribution Lead Ranking Planning 106

B2B Marketing Directions

NOVEMBER 6, 2022

The B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 report is based on data from 925 survey respondents. Half of the respondents were concentrated in two industries - technology/IT/software/hardware and agencies (content marketing, advertising, digital, PR, etc.). Recent actions by the U.S.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

ClickZ

AUGUST 26, 2020

30-second summary: With more marketing budgets being spent on marketing technology than on people, and with an increasing number of marketing technology there is a whirlwind of confusion around martech. According to Gartner’s latest CMO Spend Survey we are now spending more of our marketing budgets on Technology (26%) vs 25% on labor.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

Martech

DECEMBER 27, 2022

According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said. Loyal shoppers are trusting brands for cheaper product recommendations and incentives that match their lifestyle and budgets,” said Jones. Low-code customer experience processes.

Enterprise Management 96

Enterprise Management Digital Experience Platform Organization Marketing Management 96

Content Standard

OCTOBER 23, 2017

According to research from WARC , enterprise marketing technology budgets are projected to grow by an average of 10 percent next year, with technology accounting for 16 percent of overall marketing budgets. Once you have those in place, the process looks a little more like a Choose Your Own Adventure book.

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Budget 75

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved a return on investment? Conclusion.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

ANNUITAS

MARCH 4, 2014

Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. By 2017 the CMO will spend more on technology than the CIO. ”. When you let the architecture of the technology outline the strategy of the program, well, it’s not really a strategy is it?

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. And the buying process needs to be made as easy as possible. This involves attribution, marketing budget ROI, pipeline performance, and using historical data to inform decisions for future efforts.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Martech

OCTOBER 20, 2022

“Gartner recently stated 26% of enterprise marketing budgets are being allocated toward martech,” said Brinker, “You need talented people to implement and harness all that technology, and there’s a lot of room for specialization.” Design and manage internal workflows and processes. Processing.

Enterprise Management 88

Enterprise Management Work Management Marketing Management Marketing Budget 88

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. But today’s process is in for a revamp. The funnel is stretching, as customers dart in and out of the awareness/consideration/decision stages of the buying process. The Changing Role of the CMO. The Data-Driven CMO.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Allocadia

APRIL 28, 2020

After cancelling any in-person events and direct-mail programs, we all had the same thought: “where are these funds going now?”. And now we’re doing it in a constantly fluctuating market with shrinking budgets. 65% of CMOs and marketing leaders are bracing for moderate to significant budget cuts according to Gartner.

Resource Management 52

Resource Management Marketing Budget Tips Budget Programs 52

Allocadia

AUGUST 27, 2020

Last spring was a wake-up call to all marketers that the traditional planning process isn’t working anymore. Planning programs and locking in spend a year in advance leaves no room to pivot when markets shift or company processes demand it. Adoption of adaptive marketing processes was boosted by the pandemic’s shock.

Planning 52

Planning Marketing Plans Paid Search Agency Budget Programs 52

Engagio

APRIL 23, 2020

I asked them “How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond?”. How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? Practice Vice President, Gartner. Budgets are frozen, cash is being conserved. Here’s what they had to say.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

Allocadia

APRIL 17, 2018

Blame my background as a CMO industry analyst.). We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space ). Gartner has updated their definition of MRM as “incorporating work, performance and asset management.

Resource Management 40

Resource Management Allocation Work Management Marketing Management 40

Pam Didner

JULY 5, 2020

How much budget do you need? What tools are necessary to implement ABM? Targets Buying Committee B2B businesses rarely have one decision-maker in the purchasing process. In a survey, Gartner found 75% of B2B buyers agreed people from different locations and roles are involved in purchasing decisions.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86