BrandMaker Blog

OCTOBER 13, 2021

There is no doubt that there is more pressure than ever before on enterprise marketers to show and deliver ROI for their organizations.

Enterprise Management 52

Enterprise Management Budget Management Organization Spending 52

Golden Spiral

NOVEMBER 7, 2022

Google slashed their own marketing budget at the height of the pandemic. The UK government urged businesses to reduce prices by cutting their marketing spending. Fitness megabrand Peloton is making the marketing cut. 10 Ways to Maximize Your Marketing Spending. Business abhors a vacuum.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. As a part of their multi-channel strategy, many marketers find success with digital advertising, especially PPC.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

InsightSquared

SEPTEMBER 20, 2018

This coupled with the fact that the insights are a little harder to identify than a car coming down the assembly line missing its doors, results in the GTM not being optimized as frequently as it can. This GTM optimization should be holistic covering your strategy, budget allocation, channels, positioning, and people process.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Marketing Insider Group

JANUARY 8, 2024

AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Marketing AI 239

Marketing AI B2B Marketing Planning Allocation 239

PureB2B

JUNE 14, 2021

You need to see through the eyes of your CFO – create a marketing budget that generates maximum yet feasible results. In this article, we covered strategies that can help you budget like a CFO and optimize your expenses on digital marketing. Elements of a Digital Marketing Budget.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Buyer personas and similar marketing techniques can help you consider diverging needs when building your CRO strategy.

Marketing & Strategy 258

Marketing & Strategy Top of Funnel B2B Landing Pages 258

Martech

OCTOBER 16, 2023

The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic. It was followed by B2B product marketers at 67.1%, B2B services at 66% and B2C products at 64.5%.

Allocation 111

Allocation Marketing Budget Forecasting Lead Scoring 111

DealSignal

APRIL 27, 2023

With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Terminus

OCTOBER 26, 2021

When intelligently paired with paid advertising tactics, website personalization can increase the efficiency of your marketing spend by 10-30%. Pairing your advertising tactics with website personalization not only delivers on your buyers’ expectations but also provides meaningful insights to help you optimize future ABM campaigns.

Website Personalization 46

Website Personalization Spending Advertisements Advertising 46

Convert

DECEMBER 10, 2019

Marketers spend a staggering amount of time dissecting the customer journey in order to better align their online offerings to buyer intent. Did you know that only 2% of traffic converts after the first visit? Let’s face it — whether your brand is focused on dominating organic search via SEO, or has honed in on.

Buyer Intent 97

Buyer Intent Optimization Trends Intent 97

Allocadia

MARCH 30, 2021

The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. The biggest challenge to this was inability to track spend on Google advertising due to multiple cross-functional teams being involved.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. Lead Management customer conversion lead conversion optimization'

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

DealSignal

MAY 6, 2019

With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Use Ideal Customer Profiles to define your best-fit buyers.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

ANNUITAS

NOVEMBER 29, 2023

Add to this many CMOs fail to conceive their role in terms of building a sustainable, perpetual Growth Engine for their organization; they fail to see go-to-market as an optimizable process; and while the frequently ‘do’ talk a lot about personas and customer journey, they fail to perceive their critical role in optimizing DX.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

B2B Marketing Directions

NOVEMBER 12, 2023

It asked participants to rate their level of optimism regarding the overall U.S. The following chart shows how B2B marketers rated their optimism in the six surveys conducted over the past three years. In fact, the survey shows that the growth of marketing spending has been anemic for more than a year.

CMO 70

CMO Customer Surveys Research B2B 70

Marketing Insider Group

NOVEMBER 9, 2020

In some cases, however, marketing spend is up. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. The priority of these dollars was: Adopting new marketing technology. How Do Marketers Spend Their Budgets? Our Keyword Research Is Ongoing.

Marketing Budget 275

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 275

Webbiquity

FEBRUARY 21, 2023

The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. Yes, I’m an affiliate.

Paid Content 269

Paid Content Paid Search Agency Advertising Agencies Work Management 269

Salesforce Marketing Cloud

AUGUST 7, 2019

Software marketers spend lots of time and energy finding potential customers, driving them to their sites and encouraging them to convert to leads or free trials and eventually become paying customers. But once a person or account becomes a customer, there may be a steep learning curve.

Optimization 65

Optimization Marketing & Strategy Budget Management Software 65

SWZD

APRIL 15, 2019

Did you know that the events channel is often more than 20% of B2B marketing spend, and yet very few marketers know how to accurately calculate ROI from their investment in events? This was one of the many topics we discussed recently with Brad Gillespie , Vice President of Enterprise and Corporate Marketing at Cvent.

Optimization 48

Optimization Enterprise Management B2B Thought Leadership Marketing Automation Services 48

Inbox Insight

OCTOBER 9, 2023

This personalized approach results in highly effective marketing campaigns that resonate with the target audience, leading to increased engagement and conversion rates. B2B businesses have recognized its potential to optimize their marketing efforts and build lasting relationships with their key accounts.

Account Based Marketing 105

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 105

SWZD

APRIL 15, 2019

Are events a significant component of your marketing spend? The post Optimizing Events at Cvent: Part 3 appeared first on Ziff Davis LLC. We are grateful for the insights Brad shared and would love to get your feedback. If so, how do you measure the impact of your investment?

Peer-to-peer 48

Peer-to-peer Optimization Conference Vendors 48

Marketing Insider Group

NOVEMBER 22, 2021

Using the simple, focused tactics we cover in this article, you can leverage web analytics to improve your content marketing strategy right away. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. Quick Takeaways. The good news? Image Source.

Analytics 252

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 252

Choozle

JULY 3, 2019

So, it’s vital for marketers to select relevant imagery that will resonate with their audience and to utilize personalized ad creative in order to forge a meaningful connection with consumers. We live by “ABO” – always be optimizing! MSJ: What are some common missteps that you see with digital advertising creative?

Creativity 40

Creativity Optimization Advertising Agencies Paid Search Agency 40

Marketri

APRIL 17, 2024

CEOs rest easier when a strategic marketer is vetting all those random requests from the business, aggressive ad pitches, and paid sponsorship opportunities posing as freebies. CEOs want to optimize marketing spend for a high ROI. CEOs expect marketing to leverage data for better insights.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

B2B Marketing Directions

JUNE 9, 2024

For several years, each edition of the survey has asked participants about overall economic conditions, current marketing spending patterns, and future spending expectations. Economic Outlook The survey asked participants to rate their optimism regarding the overall U.S. That was up from 30.1% in the March 2023 survey.

CMO 40

CMO Customer Surveys Marketing Report Research 40

Spiralytics

SEPTEMBER 11, 2023

You can choose to manually select specific placements or allow Facebook’s algorithm to optimize placement for you. Read the article for more insights on optimizing Facebook Ads cost in the Philippines. To maximize this budget, focus on precise audience targeting, strategic bidding, and A/B testing to refine your Facebook ads.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Martech

SEPTEMBER 5, 2023

Dig deeper: The 7 B2B website essentials: What customers want While only 31% of marketing budgets now include allocations for AI, 75% of B2B marketing managers reported increased AI marketing spending from last year. This was the highest increase among all marketing strategies surveyed. Get MarTech!

Marketing Report 114

Marketing Report Allocation B2B Marketing B2B 114

B2B Marketing Directions

OCTOBER 3, 2021

Marketer Optimism Reaches Pre-Pandemic Levels On average, the optimism of B2B marketers has returned to pre-pandemic levels. The survey asked participants to rate their level of optimism regarding the overall US economy on a 100-point scale, with "0" being least optimistic, and "100" being most optimistic.

CMO 96

CMO Customer Surveys B2B Gartner 96

ClickZ

MARCH 30, 2023

To achieve this goal, a technology roadmap is essential to ensure that every aspect of the tech stack is being fully utilized to optimize customer experience, generate revenue, and make progress on your organization’s broader goals. A technology roadmap allows brands to realize the full potential of their existing investments.

Enterprise Management 83

Enterprise Management Planning Work Management Marketing Automation Services 83

KoMarketing Associates

FEBRUARY 28, 2018

Furthermore, B2B marketers see themselves spending more on digital advertising than traditional advertising over the next 12 months. B2B product marketers envision their traditional ad spending to drop 1 percent, while they expect their digital marketing spend to increase 15.1

B2B Marketing 263

B2B Marketing B2B Marketing Budget Creation Marketing Budget 263

SmartBug Media

MAY 10, 2024

SmartBug's Impact The ability to generate custom reports, clone campaigns, and oversee multiple accounts under a unified view not only boosts efficiency but also empowers SmartBug to deliver more strategic and personalized marketing solutions for its clients.

Product 59

Product Urgency Marketing Ideal Customer Profiles Marketing Management 59

Stevens & Tate

APRIL 18, 2024

Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies. This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Webbiquity

NOVEMBER 3, 2020

Other automation tools —like those that streamline your communication, marketing or administrative tasks—may also provide some modest additional cost reductions. Optimize Your Working Space. Still, cutting back on the amount of space your business uses and optimizing the area you keep can provide some serious savings.

Marketing Budget 242

Marketing Budget Marketing AI Work Management Budget Programs 242

Martech

MAY 15, 2024

A: Echo AI came onto a radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media.

Marketing AI 89

Marketing AI Advertising Agencies Paid Search Agency Startups 89

B2B Marketing Directions

APRIL 9, 2023

It asked participants to rate their level of optimism regarding the overall U.S. The following chart shows how B2B marketers rated their optimism in the six surveys conducted since June 2020. As this chart shows, B2B marketer optimism reached a post-pandemic peak in the August 2021 survey and has declined slightly since.

CMO 52

CMO Customer Surveys Research B2B 52