ViewPoint

MARCH 6, 2014

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? Some of it is branding, such as blogging and YouTube. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Exo B2B

JULY 9, 2019

Let’s render to Ceasar the things that are Ceasar’s: it was by reading a blog post by Hervé Monier entitled: “Self-proclaimed influencer, true expert or ambassador: which BtoB influencer are you?” ” It’s based on the WHITE Paper by CMIT (the Club of Tech Marketers), associated with the agency Faber Conten.

BtoB 45

BtoB B2B Social Networks Opinions 45

Anything Goes Marketing

FEBRUARY 13, 2008

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks BtoB Magazine!

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100

ViewPoint

OCTOBER 2, 2012

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. I hope you enjoy them: Today's Featured Guests.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Buzz Marketing for Technology

FEBRUARY 18, 2010

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

Social Media 100

Social Media Digg Media RSS 100

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JANUARY 14, 2011

In an article published by BtoB Online , Short said, “Once we become trusted, then and only then will the customer contact us; and that’s what we want—highly qualified, self-qualified and urgent prospects. For more, visit Indium’s blogs and their YouTube channel. What is your content marketing ROI?

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Adobe Experience Cloud Blog

DECEMBER 3, 2009

ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. BarbraGago : From @smexaminer survey of marketers: Tools include 86% Twitter, 79% Blogs, 78% LinkedIn, 77% Facebook, and 44% YouTube #b2bedge @PaulDunay. (Here is my cool paper on B2B Mobile Email Marketing ).

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

MAY 14, 2010

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Top Rank Marketing

JULY 28, 2023

.” — @JasmineaEnberg Click To Tweet YouTube Shorts tests letting users turn comments into TikTok-style videos Google’s YouTube has rolled out a limited test of a new feature that can turn comments left about videos on the platform into their own short-form videos similar to those popularized by TikTok, with initial testing underway for certain (..)

Twitter 53

Twitter B2B Marketing B2B Paid Search Agency 53

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. The next PowerViews will be with Chris Hosford of BtoB Magazine.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Industrial Marketing Today

NOVEMBER 1, 2010

Tactics: 73 blogs that target niches of long-tail phrases; content generated by in-house experts and not written by outside vendors; detailed bio and contact information on each blogger; a big ass button for “ Learn More – Email author ;” good use of videos from YouTube embedded within the posts and the use of every imaginable social media option.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. As I’ve pointed out here as well as in BtoB magazine , the social media space is getting mighty crowded. 27 of the PDF). Why spend time and money influencing the media if you can become the media instead?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Social Media Affecting BtoB Buying Behavior by The Proactive Report. YouTube) to enhance your brand presence online. Tweet about the video.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Paul Gillin

NOVEMBER 28, 2011

A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies. Most CIOs are taking an attitude of, at best, benign neglect toward social networks. Playing pays off.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine. It's the old answer: it depends.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Hubspot

NOVEMBER 14, 2011

“Companies rarely have enough of the right content to make marketing automation work,” Jeff Ernst, a principal analyst with Forrester Research , recently told BtoB, the magazine for marketing strategists. But first, ask yourself, what content are you automating, exactly?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Work Management Top of Funnel 28

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100