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Social Media Marketing Important Part of B2B Marketing Landscape

KoMarketing Associates

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel. BtoB Marketing. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ).

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp. He is the Founder & President of Tiecas, Inc. –

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The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I am referring to optimizing customer engagement in B2B marketing.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.