The Point
NOVEMBER 14, 2014
Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Now, it’s true that white papers generate a wider spectrum of leads – some highly qualified, some merely “tire kickers.”
Biznology
OCTOBER 15, 2012
BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time” found that content marketing was either “fully integrated” (12%) or “very integrated” (22%) for about a third of respondents. (34% Here are a few more interesting data points from that BtoB study. 57% Videos.
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ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. Click to start video at this point — Christopher notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year. BtoB Magazine Website: www.btobonline.com.
ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. Click to start video at this point — Chris notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year. BtoB Magazine Website: www.btobonline.com.
KoMarketing Associates
MARCH 7, 2013
BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. “MarketingSherpa provides B2B and consumer marketing professionals practical Case Studies, research and training on email, demand gen, search, social and more.”
ViewPoint
OCTOBER 2, 2012
Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers
Industrial Marketing Today
JULY 29, 2010
The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. Johnson (GPJ).
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