EMagine B2B Blog

JULY 4, 2013

Crain’s BtoB Magazine and Bizo surveyed B2B marketers and found that the sales cycle has lengthened for 43% of B2B companies.” This Business.com article starts with a quote saying: “Delivering the right content to a buyer at the right time is becoming increasingly difficult for B2B marketers. B2B Web Strategy'

Online Marketing 40

Online Marketing B2B Marketing BtoB B2B 40

Industrial Marketing Today

MAY 22, 2012

According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel. Accept purchase orders and bill to existing corporate accounts. MRO distributor W.W. Annual Sales: $1.5+

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

OCTOBER 30, 2012

According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. So, in other words, a literal tweeter!

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

LeadSloth

APRIL 24, 2009

In alphabetical order, these are the blogs that I read most frequently, and that I can heartily recommend. Mac is a leading sales and marketing consultant and award-winning columnist for BtoB magazine. But regardless of the terminology, these are the blogs that I enjoy most :- ). Like no other he understands B2B lead generation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

MLT Creative

NOVEMBER 17, 2011

The Internet has changed how our brains process and remember information; so, in order to influence your target audience’s B2B buying behavior, you must work within the confines of how our brains’ functionality. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB B2B 40

MLT Creative

DECEMBER 5, 2011

BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. People will often go online in order to satisfy a drive to bond that may otherwise not be sated.

B2B Marketing 40

B2B Marketing Advertising Agencies Research BtoB 40

Buzz Marketing for Technology

DECEMBER 8, 2010

Someone better win the SmartPhone Application race soon – I can’t keep building 4 versions of the same application in order to cover the SmartPhone market – Blackberry aps, iPhone aps, Android aps ( what the growth rate on Android ) and Windows aps. Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

MLT Creative

NOVEMBER 28, 2011

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” The internet has given us a new type of relationship we never would have had without it: online relationships. ” Online or Offline – It Doesn’t Matter!

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB Skype 40

Industrial Marketing Today

OCTOBER 2, 2010

Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JANUARY 14, 2011

In the same way business marketers need to take their content marketing up a notch in order to raise their ROI from content marketing. The investor is willing to risk his/her money because of high expectations of a healthy return on investment (ROI).

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Marketing Insider Group

JANUARY 24, 2013

The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. BtoBmagazine – BtoB Online – The resource for # marketing strategists. So if you feel you should be included on this list, please add yourself to the comments below. Berlin, Germany – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

MAY 24, 2006

For those who pre-ordered the book, it will arrive with the new cover in June. For those who pre-ordered the book, it will arrive with the new cover in June. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I just got my first shipment of author copies and they look great! Thanks again!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Hinge Marketing

JANUARY 14, 2015

According to results of a 2013 BtoB Magazine email marketing survey of B2B marketers, the greatest percentage of respondents—58%—cited delivering relevant content as the biggest challenge and opportunity they faced in the next year. Sounds simple — but in reality, this can be difficult to execute effectively.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

markempa

JANUARY 3, 2006

To those who have already pre-ordered the book, thanks! You can pre-order it here. To those who have already pre-ordered the book, thanks! You can pre-order it here. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 yes thats Tax Day. yes thats Tax Day.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

JUNE 13, 2006

MB) Download a free chapter For the real thing, order on Amazon. For multiple copies, order on 800-CEO-Read (Call Meg at 800-236-7323 ext. MB) Download a free chapter For the real thing, order on Amazon. For multiple copies, order on 800-CEO-Read (Call Meg at 800-236-7323 ext. More about the author.

Lead Generation 120

Lead Generation B2B Sales Generation Lead 120

The ROI Guy

FEBRUARY 25, 2011

for BtoB, large revenue deals, from marketing through to sales); 2) Lack of Value: An inability for sales reps to engage their clients in a strongly desired dialogue by buyers to solve their greatest problems.

Top of Funnel 40

Top of Funnel Peer-to-peer BtoB Buying Cycle 40

Industrial Marketing Today

MAY 14, 2010

You have a much better chance of getting the order if your parts are designed in and included in the Bill of Materials (BOM). BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Why not create a downloadable library on your website?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%).

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

MLT Creative

MAY 25, 2010

Those qualified answers and insights are critical, as they become the parameters by which we can accurately shape the marketing program's content and method of distribution, taking into consideration both the marketing and sales sides of the equation in order to support as closely as possible a closed-loop, fully-integrated CRM plan.

CRM 40

CRM Advertising Agencies B to B BtoB 40

markempa

NOVEMBER 14, 2005

Log files can be tied into the database to view how often a visitor clicked on and the attendant click stream (pages visited and in what order). Log files can be tied into the database to view how often a visitor clicked on and the attendant click stream (pages visited and in what order).

Lead Generation 120

Lead Generation Analytics Generation Google 120

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

The ROI Guy

JANUARY 25, 2011

In order to succeed, sales needs to provide unique diagnostics, insight and advice to earn the right to engage with these empowered executives during critical early decision cycles. Therefore, sales must engage early to quantify the “cost of doing nothing&# and to “make the case for change&# in order to loosen the status quo.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

markempa

MARCH 30, 2005

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Hubspot

NOVEMBER 25, 2011

And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% Unfortunately for some brands, they don’t always realize there are true tactics in order to use social media effectively for lead gen, and they approach their social media presence blindly. Not being where your target customers are.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

The ROI Guy

JULY 15, 2009

As IT professionals complete their first wave of data center server virtualization, in order to progress further, it is vital that return on investment proof points be provided to justify further consolidation to frugal executives. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Alinean recognized by BtoB Magazine’s as one of To. Posted by Tom Pisello at 1:36 PM Email This BlogThis!

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

MAY 6, 2010

Several of these new Alinean -powered tools will also be used later in the sales cycle, once a customer has a specific solution in mind, in order to justify the solution to executives and assure value versus competitive offerings, positive ROI and quick payback. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 8, 2006

The hard benefits are also called direct benefits as they are typically directly tied to the impact of implementing the proposed solution – a first order, cause and effect. Soft benefits are often referred to as indirect, because they rely on a number of steps in order for the benefit to be realized.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

OCTOBER 22, 2010

Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Alinean recognized by BtoB Magazine’s as one of To. A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

From the research, IDC indicates that vendors should invest in content, tools and support to help buyers proactively identify and frame their issues / opportunities and quantify the benefits and value of proposed solutions in order to prove contributions to growth, savings and bottom-line impact.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Top Rank Marketing

JULY 19, 2023

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

PureB2B

APRIL 25, 2016

In order to implement a proper lead management system throughout your process, these myths need to go. A report by BtoB Magazine has concluded that social media marketing has helped in 49% of lead generation and 54% of marketing goals for businesses. Myth #3: Social Media Doesn’t Generate Quality Leads.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead 62